Mera Fm Radio 107.4 - Profile 2016

Real Difference in Radio Listening

http://www.samaafm.com
Introduction
To fulfill the need of the listeners Project Implementation
Managers launched Samaa FM (107.4) on Tuesday
December 25, 2012.
Samaa FM (107.4) with a promise to deliver more music –
less talk and versatile programs that revolves around
News, Reviews, Roundups, Sports and much more, Samaa
FM (107.4) has revolutionized the way broadcast is done
and is already gaining the reputation of being the most
listened Radio channel in Karachi.
Introducing a creative programming mix, showcasing a
multiple number of talented RJ’s such as Adeel Azhar,
Sahir Lodhi, Sulmeen Ansari, Tehreem Muniba, Dr. Ajaz
Qureshi, Azhar Hussain, Sana Humayun, Shahpara, Urooj
Naz and Azhar Ali.
More
Music
↕
Less
Talk

Equipped with state-of-the-art technical set-up, Samaa FM
(107.4) stands for creating, embracing and celebrating a
different sound in Pakistan’s Radio industry.
Lend us an ear at Samaa FM (107.4) and be a part of our plan
to make a real difference in radio listening.
Introduction
Samaa FM (107.4) is airing legal content
approved by T-Series

Stations
Demographics
1. Karachi
2. Lahore
3. Islamabad
4. Peshawar
5. Sialkot
6. Bahawalpur
Target Market
• Male / Female
• Students/Working
Men/Women/Housewives
• All Age Groups
• SEC – A,B,C and D
Language
• Urdu

 High-Spirited
 Young at Heart
 Easygoing
 Sociable
 Live Wire
Psychographics

Coverage Area – Karachi
All over Karachi, National Highway, Super Highway

Coverage Area – Lahore
• Kharianwala
• Muridke
• Kala Shah Kaku
• Shahdra
• Raiwind
• Sheikhupura
• Naqeebabad
• Mandi Faizabad
• Nurpur
• Satu Ki
• Rao Khan Wala
• Manga Mandi
• Joeyanwala
• Sharaqpur
• Manga Raiwind Road
• Bediyan

Coverage Area – Islamabad
• Rawat
• Kallar Syedan
• Mandra
• Gujar Khan
• Sohawa
• Daira Muslim
• Daultala
• Ahdi
• Kanyal Bajrana
• Chechi Noor
Tarmrri
• Jhang Sayedan
• Nilore
• Mori Sayedan
• Lehtrar
• Batala
• Kahuta
• Hotla
• Sangot Syedan
• Tarnol
• Qutbal
• Fatehjang
• Jafar
• Kot Fateh Khan
• Taraghar
• Khunda
• Chakri
• Mohra
• Gheela Kalan
• Khara

Coverage Area – Peshawar
• Hayatabat
• Shabqadar
• Batagram
• charsadda
• Pabbi
• Mathra
• Mian Gujjar
• Bahadur Kalay
• Tahkal
• Kandar Akbar Pura
• Risalpur
• Nowshera
• Fazalabad
• Chamkani

Coverage Area – Sialkot
• Adda Begowala
• Chak Bahda
• Sambrial
• Bopalwala
• Hajipura Road
• Model Town
• Sialkot Cantonment
• Putliya Chak
• Zinda Sharif
• Saidra Kalan
• Saidowali Garden Town
• Jasarwala
• Christian Town
• Kotli Loharan
• Begowala
• Bhagowal

Coverage Area – Bahawalpur
• Dunyapur
• Boran di Basti
• Yazman-Fort Abbas Road
• Basti Musani
• Ali Kharak
• Noshera
• Hatheji Road
• Bahadarabad
• Lodhran/Shujaabad Road
• Chak Mujahid
• Kharror-Pakka Road

Website with Live Listening

Fan Page on Facebook

Fan Page on Facebook
*i.e., from Dec 21st 2012 till date

Outdoor & Branding Activities
Marriott Hotel Road
Karimabad
Aladdin Park to NIPA
Sea View
Regent Plaza
Nazimabad No 7
Gulistan-e-Johar
Gulberg Chowrangi
Arts Council
Five Star Signal
Banaras Chowrangi
Samaa FM placed
numerous hoardings all
around the city from
Clifton, DHA, Orangi,
Mai Kolachi, Gulshan,
Korangi, Malir, F.B Area,
North Karachi, Johar
etc, during its pre and
post launch campaign.
Samaa FM also placed
several Streamers and
Civic Signs in different
Areas.
Samaa FM did BTL
activity at The Forum
from 25th to 31st Dec,
2012.
Our RJs did LIVE
shows and distributed
giveaways to the
audience/participants.
Streamers
CivicSigns

Who is Listening?
Everybody and Anybody!!!
Samaa FM (107.4) with a diverse programming flavor and changed attitude
of presentation style in comparison to other FM stations, Samaa FM (107.4)
will be managed to meet a listenership from all segments.
Samaa FM (107.4) programming & back to back music will popular in all age
groups plus catering to a diverse range of music followers, Samaa FM
(107.4) doesn’t believe in targeting specific SEC groups, rather it is delivering
quality entertainment to all groups with varied likings and feels.
Samaa FM (107.4) is appearing as a hip, trendy, smart, energetic and
educated channel; a mindful effort to make FM a serious medium for class
entertainment as well as advertising.

And the RJs are…
Adeel Azhar
Sana Humayun Shahpara SalimSulmeen Ansari Urooj Naz
Sahir Lodhi Azhar Hussain
Tehreem Muneeba
Azhar Ali

And the RJs are…

What's in it for you?

The elite talent of the show is only surpassed by the remarkable intelligence
and sensitivity. As everyone cruises into SAMAA RISE tunes, it will be the first
treat of the day. From 7 - 9am. The audience of this show will be addicted
onto a unique mix of gentle melodies, some refreshing hits, appetizingly
wicked gossip and exhilarating news. Keeping the listeners positively updated
is the order of the day.

Relax and get ready to the Show, disperse your worries and
resolve your queries. “It’s my Show” is a gateway to learn about
good relationship, future counseling, personal development,
health tips and all that you may seek to live a dream life with a
great balance.

SAMAA RISE with Sulmeen Ansari will be the first indulgence of the day.
Starting from 9 am till 11 am. The erstwhile audience of this show will be
hooked onto a distinctive mix of soothing melodies, this is topped with some
revitalizing hits, deliciously wicked gossip and exhilarating news. Keeping the
public positively updated is the order of the day.

Get ready, its LAGAO time! Khainch Kay Ya Ahista Say, It’s All Up to you, 3
hours with RJ Tehreem challenges all listeners to do something off the wall
everyday. Topical and interactive with a dash of up-tempo, rocking music, this
is one show that ensures that all of the presets in your tuner just got one
station SAMAA FM and you all are listening to “LAGAOO’’ Khainch Kay
Lagaoo

Show Biz Show Biz Super Stars with a bit of ice and a dollop of spice…
chocoholics, shopaholics, hyperbolic are all welcome to join us in causing a
shake and stir. Highly compelling doses of the latest happenings in the
showbiz. Sweetness and light with a hint of naughty advice, quiz and
competition about showbiz from 1 - 4pm the rhythm is going to get you
unique lilting.

Remixes & Mesh-ups are the only “HATHYAR”, From the UK
Bhangra, Beat Mixes to the DJ’s WAR from
10 - Midnight! A dance floor, where our DJ just link one hit to
another with less talk and don’t let the beat drop.

Sana Humayun gets your mood set for ending a tiring day every
weekday from Monday through Friday. Mesmerizing everyone
with Slow Jams With less talk, Slow Jams “Jo Dil Main Samaa”
Jain, Songs that will take off your tiredness & set a big smile on
your face and rock n roll in your heart “softly”.

No matter where you are, no matter what you’re up to, no matter
what you’re looking for, W11@11 will compel you to ask for more…!
Best of Karachi’s Local stuff expos, events, tips to juicy gossips straight
from the venues or live from studios, of course lots of interactive
games. W11@11 Its All About Karachi.

Dr. Ajaz Qureshi, every Sunday Morning is uniquely equipped to
provide exclusive mix of Local and Indian tracks. He is
entertaining and the listeners love it, making it one of the most
interactive shows on radio. In fact you probably just heard us
and didn't even realize it unless you don't have a radio or lack
ears.

“3G” Gullu, Gulzar & Gulzari, three characters those who exactly
sound like famous political personalities, they talk about music
and do the chit chat about singers, their debuts, their latest
songs and why they like the song with comic approach.

Samaa Weekend Mix is uniquely equipped to provide "Non-
Stop" music with its “DJ Samaa”. Our music broadcast daily in
the civilized world and perhaps beyond! In fact you probably just
heard us and didn't even realize it unless you don't have a radio
or lack ears.

Sufi Music’s message is one of joyful devotion and improvisatory freedom.
Kafi is one of the Sufi styles, which sets classical poems — about the love and
intoxication of the divine, about seeking the spirit within — to visceral,
handclapping rhythms and vocal lines that swoop and twist with passionate
volatility.

The Show that gives control to listeners to play the music of their
choice, all contents are controlled by our listeners, Your favorite
song is just a call away, from 4 - 5pm the rhythm is going to get
you unique lilting .

A weekly program that will showcase the events, expos
and roundup. This show will also focus on the PR
activities of Samaa FM 107.4

Samaa FM is exclusively ready to provide “Golden Voices From
Golden Era“ with its “Radio Classics”. The program will air
Monday to Friday from 02:00 am – 04:00 am.

Achievement
4th Pakistan Media Award
Samaa FM 107.4 thanks all its listeners who voted for Adeel Azhar for Best Male
RJ and Sulmeen Ansari for Best Female RJ award and subsequently made them
clinch the titles at the Pakistan Media Awards in Karachi Pakistan.

Fixed Point ChartsFixed Point Charts

FPC (Karachi-Bahawalpur)
Time MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
04:00 - 07:00 Devotional Music Devotional Music Devotional Music Devotional Music Devotional Music Devotional Music Devotional Music
07:00 - 09:00
Samaa Rise - Adeel
Azhar
Samaa Rise - Adeel
Azhar
Samaa Rise - Adeel
Azhar
Samaa Rise - Adeel
Azhar
Samaa Rise - Adeel
Azhar Samaa Rise Weekend
Edition - Sulmeen
The Sunday Morning Show -
Dr. Ajaz
09:00 - 11:00
Samaa Rise -
Sulmeen
Samaa Rise -
Sulmeen
Samaa Rise -
Sulmeen
Samaa Rise -
Sulmeen
Samaa Rise - Sulmeen
11:00 - 13:00 W-11 Urooj Naz W-11 Urooj Naz W-11 Urooj Naz W-11 Urooj Naz W-11 Urooj Naz W-11 Urooj Naz 3G - Gullu Gulzar Gulzari
13:00 - 16:00
Show Biz Show Biz
Super Stars - DJ
Shapara
Show Biz Show Biz
Super Stars - DJ
Shapara
Show Biz Show Biz
Super Stars - DJ
Shapara
Show Biz Show Biz
Super Stars - DJ
Shapara
13:00 - 15:00
Jumma
Break
13:00 - 15:00
Move On
Sara Baloch
13:00 - 14:00
Radiomntry-PR,
Expos, etc
15:00 - 16:00
The
Greatest
Hits Ever
14:00 - 15:00
The Greatest
Hits Ever
16:00 - 17:00 Music Most Wanted Music Most Wanted Music Most Wanted Music Most Wanted Music Most Wanted Music Most Wanted 15:00 - 17:00
Samaa FM-
Top20
17:00 - 20:00 Lagao - Tehreem Lagao - Tehreem Lagao - Tehreem Lagao - Tehreem Lagao - Tehreem Lagatar- Non Stop Lagatar- Non Stop
20:00 - 22:00
Its My Show - Sahir
Lodhi
Its My Show - Sahir
Lodhi
Its My Show - Sahir
Lodhi
Its My Show - Sahir
Lodhi
Its My Show - Sahir
Lodhi
SAMAA Weekend Mix -
DJ Sama
SAMAA Weekend Mix - DJ
Sama
22:00 - 00:00
In the mix - Azhar
Hussain
In the mix - Azhar
Husain
In the mix - Azhar
Husain
In the mix - Azhar
Husain
In the mix - Azhar
Husain
Samaa Club - Mani Samaa Club - Mani
00:00 - 02:00
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Out of Control 00:00 - 02:00
Love
Notes
02:00 - 04:00 Radio Classics Radio Classics Radio Classics Radio Classics Radio Classics Lagatar- Non Stop Lagatar- Non Stop

FPC (Lahore-Islamabad-Sialkot)
07:00 - 09:00
Samaa Rise -
Adeel Azhar
Samaa Rise - Adeel
Azhar
Samaa Rise - Adeel
Azhar
Samaa Rise - Adeel
Azhar
Samaa Rise - Adeel Azhar
Samaa Rise Weekend
Edition - Sulmeen
The Sunday Morning Show - Dr. Ajaz
09:00 - 11:00
Samaa Rise -
Sulmeen
Samaa Rise -
Sulmeen
Samaa Rise -
Sulmeen
Samaa Rise -
Sulmeen
11:00 - 13:00
Balle Balle - Mona
Zia
Balle Balle - Mona
Zia
Balle Balle - Mona
Zia
Balle Balle - Mona
Zia
Balle Balle - Mona Zia Balle Balle - Mona Zia 3G - Gullu Gulzar Gulzari
13:00 - 16:00
Show Biz Show
Biz Super Stars -
DJ Shapara
Show Biz Show Biz
Super Stars - DJ
Shapara
Show Biz Show Biz
Super Stars - DJ
Shapara
Show Biz Show Biz
Super Stars - DJ
Shapara
13:00 - 15:00
Jumma
Break
13:00 - 15:00
Move On Sara
Baloch
13:00 - 14:00
Radiomntry-PR, Expos,
Roundup
15:00 - 16:00
The
Greatest
Hits Ever
14:00 - 15:00 The Greatest Hits Ever
16:00 - 17:00
Music Most
Wanted
Music Most
Wanted
Music Most
Wanted
Music Most
Wanted
Music Most Wanted Music Most Wanted 15:00 - 17:00 Samaa FM-Top20
17:00 - 20:00 Lagao - Tehreem Lagao - Tehreem Lagao - Tehreem Lagao - Tehreem
Lagao -
Tehreem
Lagao -
Tehreem
Lagatar- Non Stop Lagatar- Non Stop
20:00 - 22:00
Its My Show -
Sahir Lodhi
Its My Show - Sahir
Lodhi
Its My Show - Sahir
Lodhi
Its My Show - Sahir
Lodhi
Its My Show - Sahir Lodhi
Sama
SAMAA Weekend Mix - DJ Sama
22:00 - 00:00
In the mix - Azhar
Hussain
In the mix - Azhar
Husain
In the mix - Azhar
Husain
In the mix - Azhar
Husain
In the mix - Azhar Husain Samaa Club - Mani Samaa Club - Mani
00:00 - 02:00
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Out of Control 00:00 - 02:00 Love Notes

FPC (Peshawar)
07:00 - 09:00
Samaa Rise -
Adeel Azhar
Samaa Rise - Adeel
Azhar
Samaa Rise - Adeel
Azhar
Samaa Rise - Adeel
Azhar
Samaa Rise - Adeel Azhar
Samaa Rise Weekend
Edition - Sulmeen
The Sunday Morning Show - Dr. Ajaz
09:00 - 11:00
Samaa Rise -
Sulmeen
Samaa Rise -
Sulmeen
Samaa Rise -
Sulmeen
Samaa Rise -
Sulmeen
11:00 - 13:00 Tasu Oray Tasu Oray Tasu Oray Tasu Oray Tasu Oray Tasu Oray 3G - Gullu Gulzar Gulzari
13:00 - 16:00
Show Biz Show
Biz Super Stars -
DJ Shapara
Show Biz Show Biz
Super Stars - DJ
Shapara
Show Biz Show Biz
Super Stars - DJ
Shapara
Show Biz Show Biz
Super Stars - DJ
Shapara
13:00 - 15:00
Jumma
Break
13:00 - 15:00
Move On Sara
Baloch
13:00 - 14:00
Radiomntry-PR,
Expos, Roundup
15:00 - 16:00
The Greatest
Hits Ever
14:00 - 15:00 The Greatest Hits Ever
16:00 - 17:00
Music Most
Wanted
Music Most
Wanted
Music Most
Wanted
Music Most
Wanted
Music Most Wanted Music Most Wanted 15:00 - 17:00 Samaa FM-Top20
17:00 - 20:00 Lagao - Tehreem Lagao - Tehreem Lagao - Tehreem Lagao - Tehreem
Lagao -
Tehreem
Lagao -
Tehreem
Lagatar- Non Stop Lagatar- Non Stop
20:00 - 22:00
Its My Show -
Sahir Lodhi
Its My Show -
Sahir Lodhi
Its My Show -
Sahir Lodhi
Its My Show -
Sahir Lodhi
Its My Show - Sahir Lodhi
Sama
SAMAA Weekend Mix - DJ Sama
22:00 - 00:00
In the mix - Azhar
Hussain
In the mix - Azhar
Husain
In the mix - Azhar
Husain
In the mix - Azhar
Husain
In the mix - Azhar Husain Samaa Club - Mani Samaa Club - Mani
00:00 - 02:00
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Slow Jams - Sana
Humayun
Out of Control 00:00 - 02:00 Love Notes

Zunair Shah
General Manager Sales
Samaa FM 107.4
Cell No. 0321-2416919
zunair.shah@samaafm.com

Mera Fm Radio 107.4 - Profile 2016

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Mera Fm Radio 107.4 - Profile 2016