The Black Keys are a two-member blues rock band consisting of singer and guitarist Dan Auerbach and drummer Patrick Carney. They have been active since 2001 and have a large online presence across multiple social media platforms and websites where they share information about new music, tours, merchandise and engage with fans. While they are generally good at maintaining their online profiles, there is room for improvement such as more frequent posting and enhancing their main website.

2. THE BLACK KEYS
•THE BLACK KEYS ARE A BLUES ROCK BAND
CONSISTING OF TWO MEMBERS
•SINGER AND GUITARIST, DAN AUERBACH
•DRUMMER, PATRICK CARNEY

3. HISTORY OF THE BLACK KEYS
•THEY WERE FORMED IN 2001
•ORIGINATED IN AKRON, OHIO
•THE TWO MEMBERS WERE
CHILDHOOD FRIENDS

4. ADDITIONAL INFORMATION
•THE BLACK KEYS HAVE WON 7 GRAMMY
AWARDS TOGETHER
•HAVE RELEASED 7 STUDIO ALBUMS
•HAVE RELEASED 20 SINGLES
•HAVE HAD A SUBSTANTIAL BOOST IN
POPULARITY SINCE 2012

5. SOCIAL NETWORKING WEBSITES
The Black Keys have numerous Social
Media accounts on various domains
• THE BAND HAS THEIR OWN MAIN TWITTER ACCOUNT, @THEBLACKKEYS
• THE SINGER/GUITARIST, DAN AUERBACH, HAS HIS OWN TWITTER
ACCOUNT, @DANAUERBACH
• THE DRUMMER, PATRICK CARNEY ALSO HAS HIS OWN TWITTER
ACCOUNT, @PATRICKCARNEY

6. OTHER SOCIAL NETWORKING WEBSITES
THE BLACK KEYS HAS MANY OTHER SOCIAL NETWORKING
ACCOUNTS ON DIFFERENT WEBSITES
• THE BLACK KEYS GOOGLE PLUS PAGE:
HTTPS://PLUS.GOOGLE.COM/104607914123028814029/POSTS
• THE BLACK KEYS MYSPACE PAGE:
HTTPS://MYSPACE.COM/THEBLACKKEYS
• THE BLACK KEYS FACEBOOK PAGE:
HTTPS://WWW.FACEBOOK.COM/THEBLACKKEYS

7. WHAT DO THEY POST ABOUT?
• THE BLACK KEYS FREQUENTLY MAKE POSTS ABOUT INFORMATION SUCH AS:
•NEW ALBUM RELEASES
•CONCERTS
•MERCHANDISE DEALS
•NEW VIDEOS
•UPCOMING EVENTS
•PAST EVENTS

8. EXAMPLES OF POSTS
• THE BLACK KEYS COMMONLY USE THEIR SOCIAL NETWORKING PAGES TO
INFORM FANS OF NEW ALBUM RELEASES AND TOURS
• THE BLACK KEYS FREQUENTLY POST PICTURES TO THEIR PAGES

9. EXAMPLES (CONTINUED)

10. FAN CLUBS
• THE BLACK KEYS HAVE MANY FAN GROUPS
• ONE FAN GROUP IN PARTICULAR IS
HTTP://THEBLACKKEYSFANLOUNGE.COM/
• THEY DISCUS EVERYTHING ABOUT THE BLACK KEYS BAND
FROM THE FANS' PERSPECTIVE – NEWS, FORUM, OPINIONS,
TOUR DATES, MERCHANDISE, INTERVIEWS, MP3S, VIDEOS,
PHOTOS, TABS, LYRICS, POSTERS, REVIEWS AND MORE

11. THE BLACK KEYS WEBSITE
• THE BLACK KEYS HAVE THEIR OWN WEBSITE
• THEIR WEBSITE CONTAINS INFORMATION SUCH AS
• NEWS
• THE BLACK KEYS WEBSITE IS
• TOURS
• PHOTOS
GOOD AT PROVIDING THE
• VIDEOS
BAND’S OTHER SOCIAL
• MAILING LIST
NETWORKING ACCOUNTS
• DISCOGRAPHY AND OTHER INFORMATION
• STORE
ABOUT THE BAND
www.theblackkeys.com

12. MERCHANDISE
• THE BLACK KEYS WEBSITE HAS AN ONLINE STORE WHERE PEOPLE CAN PURCHASE
MERCHANDISE SUCH AS SHIRTS, SWEATERS, CD’S, RECORDS AND MORE
• THE STORE ALLOWS PEOPLE TO PURCHASE THE MUSIC DIGITALLY AS WELL

13. COMMUNITY AND POPULARITY
• THE BLACK KEYS HAVE
MANY FOLLOWERS ON ALL
OF THEIR PAGES,
DEMONSTRATING THAT
THEY HAVE A LARGE
COMMUNITY OF FANS
Google+
myspace
Facebook
twitter

14. HOW IS THEIR SOCIAL NETWORKING PRESENCE?
• THE BLACK KEYS ARE AVAILABLE ON MANY SOCIAL
NETWORKING SITES
• THEY CONSISTENTLY POST AND UPDATE INFORMATION
• THEIR TWITTER IS A GREAT WAY OF FINDING OUT ABOUT
UPCOMING ALBUMS AND CONCERTS
• CONSISTENT UPDATES AND CONVERSATIONS WITH FANS
KEEP THEIR POPULARITY HIGH

15. WHAT CAN THEY DO TO IMPROVE
• THERE ARE SOMETIMES LARGE GAPS BETWEEN POSTS ON
THEIR SOCIAL NETWORKING PAGES
• SOME MORE EFFORT COULD BE PUT FORTH INTO ENHANCING
THEIR WEBSITE FOR UP TO DATE NEWS
• THE RSS FEED COULD BE FIXED TO MAKE IT EASIER TO FIND
POSTS WITHOUT HAVING TO CHECK ALL OF THEIR SOCIAL
MEDIA PAGES

16. THEIR OVERALL ONLINE FOOTPRINT
• OVERALL, THE BLACK KEYS HAVE CREATED A LARGE INFRASTRUCTURE OF
VARIOUS ONLINE ACCOUNTS, PAGES AND WEBSITES IN ORDER TO
IMPROVE THEIR FAN’S OVERALL EXPERIENCE WITH THEM
• WORKING TOGETHER WITH THE FANS IS AN EXCELLENT IDEA FOR
CONSUMER RELATIONSHIPS BECAUSE IT CAUSES FAN BASES TO
INCREASE AND IT INCREASES THE WILLINGNESS TO PURCHASE
PRODUCTS AND MERCHANDISE