The document discusses the changing music industry and how libraries can adapt their music collections and services. It notes that while album sales are down, music creation has not stopped. It suggests libraries focus on building partnerships within their local music scenes, providing both physical and digital music options, and serving as a creative hub through services like live music events, recording facilities, and artist support. Libraries should carefully choose digital services and content to engage both new and long-time patrons with a vibrant, locally focused collection.

1. HEY YOU, GET OFFA MY
CLOUD!
The Future of Music Collections
in Libraries
May 10, 2013

2. Music Industry In Flux
• Album sales down
• Shift to digital
• Traditional channels in decline
• Major labels eating one another

3. Market Fragmentation
• New channels, More selection
• The Long Tail
• Niche Is the new norm

4. The DIY Spirit
• Album sales are down; music creation is not
• Increased emphasis on touring and live music
• Bandcamp, bigcartel, and Reverbnation
• Small labels support regional scenes

5. Is The Industry's Tail Long Enough?
• Legacy albums rival new releases
• Specialty & reissue labels digging deep
• "Lost formats" return

6. Massive and Passive
• Albums ->Singles -> Streams
• Renting (Cloud) vs. Owning (Albums)
• Earbuds edge out stereo speakers
• Music becomes background noise

7. Digital Services

8. Perks of Being Physical

9. Ease Of Use
• Is your digital service user friendly?
• "This is harder than Spotify!"
• Usability issues might alienate patrons, new
• and old.

10. Freegal

11. NAXOS

12. NAXOS App

13. Alexander Street

14. Alexander Street

15. Overdrive

16. Overdrive Media Player

17. Hoopla

19. DRAM

20. DRAM

21. Everyone Jumping Everyone's Train
• In terms of digital music delivery, how much can / should
libraries be expected to deliver?
• Make sure your digital vendor will serve you well.

22. "Free" Services

23. Marketing Your Collection
Wake the town
and tell the people!

24. Partnerships
• Musicians
• Labels
• Local bloggers & writers
• Music-savvy professors
• Show promoters
• Public Radio Stations

25. Think Local, Buy Local
• Circulate local music
• Community Collaboration
• Market Alternatives
• Economic Development
• Build a scene
• Destination

26. The Librarian as...
• Investigator
• Amateur Musicologist
• Creative instigator

27. Music Advisory
• Personalized Playlists
• Use the opportunity to turn patrons to to something
new
• Subject Expertise

28. Lost In The Stacks

29. Lost In The Stacks

30. Music Clubs
• Listening Party
• Library patrons gather to hear and discuss music around a
theme
• Guest presenters
• Like a book club.... but better!

31. Library as Creative Hub
• Cultural bazaar within the community
• Library can serve information consumers...
• ...And information creators!
• Help local artists of all types: authors, musicians, sculptors,
painters, game producers, filmmakers, etc, etc.

32. Library as Creative Hub
• Live Music
• Media labs and
recording
facilities
• Rehearsal rooms

33. Photo Slide 2 of Live Happenin's

34. Media Consumption - A Tale of Two Models
Industry Model:
• Industry centered
• High overhead
• Radio, TV, Streaming
• Profitability is the goal
• Libraries are primarily a
customer
New Model:
• Artist centered
• Very lean
• Direct to consumer
• Sustainability is paramount
• Libraries can get involved
and help!

35. Vibrant Music Collection
• Quality content
• Digital content chosen carefully
• Built up by subject expertise
• Engages and partners with local music scene
• Programming & outreach
• Spurs creativity

36. Thank You!
Matthew Moyer
Andrew Coulon - @acoulon
Audience Share / Q+A