The document proposes a plan to promote the Southern Peninsula region of South Africa as a tourist destination through a series of monthly events over 6 months. The plan involves launching at the Muizenberg Festival in October with events in venues around Muizenberg, St. James, and Kalk Bay including art walks, performances, food competitions, and sports. Ideas for individual events are provided. Relationships with local businesses and organizations will be leveraged. The proposer outlines their credentials in sales, marketing, and operating a café. Their café has previously hosted live music, art, films, and talks successfully.

1. End of “The Road”
Paul Kahanovitz – Slow Life
Proposal

2. “The Road” ahead
“The Road”
ahead
Objective

3. “The Road” ahead
To package The Southern Peninsula as
THE destination for pleasure seekers,
naturalists, tourists on account of our:
Warm Indian ocean
Mountain range and
Our restaurants, quirky shops, night life
Our newly upgraded roads
Committed to uplifting peoples view of
Muizenberg nationally. Will benefit business
and property value

4. Plan A
Once off and monthly
Launch event in October Muizenberg Festival + Open Streets
Monthly events to run for 6 months through summer
“The Road” ahead

5. Venues: Muizenberg - Park, Pavillion (R900 /day)
St James – Community Centre
Kalk Bay – Park next to Bobs Bagels,
Olympia Bakery and parking lot
• Ad campaign street pole ads, radio, television and print
media, online mass mailers, print mass mailers.
• Social media – Facebook etc
• Name change - The Southern Riviera (Riviera Italian for
coastline often associated with the exclusive French Riviera)

6. Last Thursdays Art Gallery Walks in Kalk Bay and Muizenberg,
“Roadworks” Art exhibit
Host live performances at willing venues Kalk Bay Theatre,
Masque Theatre, The Forge, Slow Life, Tigers Milk, Cape to Cuba,
The Brass Bell etc. To be held on Friday and Saturday nights
Design Indaba Made in Muizenberg, Laugh it Off, Mystic Rose,
Kalk Bay Co-OP, Anna Pattat etc etc
Plan A
Ideas
“The Road” ahead

7. Food specialists judge restaurants/café’s on their product ala
Masterchef.
Reduce, Reuse, Recycle. Upcycling is practiced by many informal
traders. Involve them as part of a charity drive
Surfing, skateboarding, football events
Day long event in Main Rd, York Rd, Beach Rd. Yoga and
meditation is a staple on the peninsula
“The Road” ahead
Plan A
Ideas

9. • Lookouts for whale watching in St James
• Proper bicycle lanes or stops where bikes can be
chained
• Beach bobbies to safeguard beaches
• Businesses lacking in signage on Main Rd due to
municipal bylaws develop Eco friendly signage for
businesses on Main Rd, signage from Lakeside
informing of The New Main Rd
“The Road” ahead
Plan B
Once off

10. “The Road” ahead

11. Relationships and Business
Contacts
Kalk Bay
Artvark – Theresa Jo Wessels
Chartfield and Castle Hill Guest Houses – Florian Blochligger
Olympia Cafe – Kenneth McClarty
Kalk Bay Books
Harbor House, La Parada – Michael Townshend
The Forge – Katherine Glenday
Geoff Ross – Kalk Bay Antiques
Frans Hills and Misty Wittenberg
Bobs Bagels – Robin Pollard
St James
Cest la Vie Café – Cathy and Jo Glen – Yoga instructor
Octopus Garden – Gotz Scheffel
Dennis and Debbie da Silva
Dalebrook swimmers
Muizenberg
Empire Café – Dave Jones Johann Kotze – Yoga instructor
Oroboros – Jacques Liz Linsell – Zandvlei trust
Epic Print – Steve
Pot Spot – Tessa
Stoked Backpackers – Graeme
Casa Labia – Ian
David Dalton / Felicity Purchase DA ward councellors
The Road ahead 2015

12. My Credentials
25 Years in my own medical equipment firm.
Primarily involved in Sales and marketing
Medicare Hospital Equipment
2 Years in hospitality in Muizenberg at Slow Life
Café.

13. Slow Life 2013 - 2015
Live Performance

14. Live Performance
Hosted Shawn Phillips, Dan Patlansky, Guy Buttery,
Ella Mental, Nik Rabinowitz and over 100 other
musicians and bands

16. Art and
Photography

17. Art and Photography
Exhibitions by Annemi Conradie, Skye van der Walt,
Natasha Norman, Andy Nix, Pierre van der Spuy and
10000 Drawings as well as being an official gallery for
MZNBG Festival 2014.

18. Film

19. Film
We collaborate with local film makers to show
documentaries. We show classics on Thursday
nights. Monthly we show movies at Dalebrook Pool

20. Philosophy and
Spirit

21. Philosophy, Spirit, Social
Talks by International Buddhist speakers Chamtrul
Rinpoche, Robina Courtin. Neuroscientists
Bernard Shwanitz, Environmentalists from UCT

22. Promotion

24. Posters

25. Heart -
painted on
our building
for Valentines
Day

26. Muizenberg
Festival audio
visual show
projected onto
our building

27. Thank you