This document appears to be a presentation about introducing a Lebanese dessert called "Ghazl Banat" to the UK market. Some key points: - Ghazl Banat is a traditional Lebanese dessert made of milk, cornstarch and sugar that is currently sold in Lebanese markets, supermarkets and confectionaries. - The presentation proposes bringing Ghazl Banat to the UK market, citing the growing organic and exotic foods market, large multicultural population interested in new foods, and lack of this product currently in the UK. - Plans are outlined for production, pricing, distribution through supermarkets and festivals/events, and a promotional strategy including free samples, social media contests and a brand

1. Add Sweetness to Your Day
Food culture presentation
Chelsea group 3
Monday 12/10/2015

2. Federica Mazza
fede.mazza@alice.it
Interested in
Traditional
Chinese medicine
Sea lover &
Foodie
I love
travelling and
meet people
Sima Jaber
Bassima.jaber15@imperial.ac.uk
Yiwen Zhang
yiwen.zhang115@imperial.ac.uk

3. James Victor
james.victor15@imperial.ac.uk
Victoria Matallah
Victoria.matallah15@imperial.co.uk
Sisi Liu
sisi.liu15@imperial.ac.uk
Proud to be
British
Apple fan
Animas lover
“I love making
people laugh”
I Love taking
pictures,
especially
selfies!

4. Product
Product

5. Have you ever heard of “Ghazl
Banat”?

6. It is made of…

8. Ghazl Banat is sold in:
-Supermarkets
-Typical Lebanese dessert stores
-Confectionaries such as El Rifai, El Halabi etc…
-Recently introduced as a special dessert in
restaurants
Lebanese Market

9. This Family size targets both children and adults
Even adults are sweet lovers…

11. • Low cost on raw organic material
• Organic target Market is growing largely in the UK
Value= £1.79 billion in 2013
=£1.86 billion in 2014
• Multicultural country: people love trying sweet and
exotic new foods
• It does not exist yet in the UK

12. • Add value
• Increase profit margin
• Reach a larger
demographic
• Wide range of different
tastes
Toppings

13. Limitations

14. • Time consuming
• Labour cost; 4 people needed to make it
• The Know how

15. Price

16. Our Menu

17. Place

18. Distribution channels

19. Distribution channels

20. Promotion

21. CREATE BRAND AWARENESS
GET PEOPLE INVOLVED IN OUR BRAND
CREATE RELATIONSHIPS
CREATE LOYALTY AND TRUST

22. “Add Sweetness to Your Day”

23. Free samples in different places:
- University fresher's fairs
- Winter Wonderland
- Street food festivals
- Music festivals
Have a Sample!

24. Instagram Contest
#mycottony
Send us an original photo with your
personalized Cottony!

25. Join our Facebook Page

26. Thank you for
your attention!
Come and try Cottony today!