New restaurant seminar
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This document summarizes several of the best new restaurants in London in 2014 that would appeal to different types of diners. It describes five profiles - City Gent, Media Man, She's a Sharer, Mrs Money No Object - and lists restaurants that would suit each profile's preferences in terms of formality, service, cuisine styles, and atmosphere. Several restaurants are highlighted for each profile that opened strong new locations or were started by renowned chefs in 2014.
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- 2. City Gent • City worker • Always in a suit • Prefers the formal and traditional dining experience • Likes places to talk and do business • Expects top-notch service
- 3. City Social Tower 42, EC2 Chef’s table 10 Private dining room 22 Chef: Paul Walsh
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- 5. MARCUS The Berkeley, SW1 Chef’s table 10 Private dining room 16 Chef: Marcus Wareing
- 6. Typing Room Town Hall Hotel, E2 Chef: Lee Westcott
- 7. L’Anima Café, EC2 Opened by: Francesco Mazzei
- 8. Hixter Bankside SE1 Cock n Bull Dining Room 8-10 The Bull Room 20-40 Mark’s Bar 40 Opened by: Mark Hix
- 9. Media Man • West End worker • Trend conscious • Less formal attire • Image conscious • Brogues, chinos and shirt buttoned to the neck
- 10. Chiltern Firehouse, W1 Chef: Nuno Mendes
- 12. Lyle’s Shoreditch Tea Building, EC1 Chef: James Lowe
- 13. Polpetto Berwick Street, W1 Chef’s table 14 Head chef: Florence Knight Opened by: Russell Norman
- 15. Ham Yard, W1 Opened by: Firmdale Hotel Group
- 16. She’s a Sharer • Likes friendly places and chatty staff • Enjoys sharing dishes to try as much as possible • Food porn generation – tweets and posts pictures of the meal on social media • Follows food bloggers • Keeps up to date with the latest street-food and pop-up trends
- 17. Blues Kitchen Shoreditch, EC2 Banquet table 20 Private dining room 120
- 18. Ember Yard Berwick Street, W1 Private dining room 18 Opened by: Salt Yard Group
- 19. Andina, E2 Music room 20 Opened by: Martin Morales
- 20. Barnyard, W1 Opened by: Ollie Dabbous
- 21. Palomar, W1
- 22. Kurobuta, Marble Arch, W2
- 23. Mrs Money No Object • High-end clients • Dresses to impress: Louboutins not loafers • Demands great food and great service – and is happy to pay for it • Hard to please and has clients who expect wow factor
- 24. Fera Claridges, W1 Private dining room 12 Chef: Simon Rogan
- 25. Rivea, Knightsbridge, SW7 Private dining room 12 Opened by: Alain Ducasse
- 26. Quattro Passi, W1 Private members lounge 60
- 27. Beast, W1 Opened by: Goodman Restaurants
- 28. Stelle di Stelle, Knightsbridge, SW1