This document summarizes several new restaurants in London that opened in 2014 and categorizes them based on the type of diner they appeal to. It identifies five diner types - the City Gent, Media Man, She's a Sharer, and Mrs Money No Object - and provides details about several restaurants suited to each type, including location, chefs, dining room capacity, and other notes. In total, over 15 new restaurants are highlighted and assessed for their fit with different customers seeking formal, trendy, communal, or high-end dining experiences.

1. Best New Restaurants 2014

2. City Gent
•City worker
•Always in a suit
•Prefers the formal and traditional dining experience
•Likes places to talk and do business
•Expects top-notch service

3. City Social
Tower 42, EC2
Chef’s table 10
Private dining room 22
Chef: Paul Walsh

4. Holborn Dining Room
252 High Holborn, WC1
Opened by: Des McDonald

5. MARCUS The Berkeley, SW1
Chef’s table 10
Private dining room 16
Chef: Marcus Wareing

6. Typing Room
Town Hall Hotel, E2
Chef: Lee Westcott

7. L’Anima Café, EC2 Opened by: Francesco Mazzei

8. Hixter Bankside
SE1
Cock n Bull Dining Room 8-10
The Bull Room 20-40
Mark’s Bar 40
Opened by: Mark Hix

9. Media Man
•West End worker
•Trend conscious
•Less formal attire
•Image conscious
•Brogues, chinos and shirt buttoned to the neck

10. Chiltern Firehouse, W1
Chef: Nuno Mendes

12. Lyle’s
Shoreditch Tea Building, EC1
Chef: James Lowe

13. Polpetto
Berwick Street, W1
Chef’s table 14
Head chef: Florence Knight
Opened by: Russell Norman

15. Ham Yard, W1
Opened by: Firmdale Hotel Group

16. She’s a Sharer
•Likes friendly places and chatty staff
•Enjoys sharing dishes to try as much as possible
•Food porn generation – tweets and posts pictures of the meal on social media
•Follows food bloggers
•Keeps up to date with the latest street-food and pop-up trends

17. Blues Kitchen Shoreditch, EC2
Banquet table 20
Private dining room 120

18. Ember Yard
Berwick Street, W1
Private dining room 18
Opened by: Salt Yard Group

19. Andina, E2
Music room 20
Opened by: Martin Morales

20. Barnyard, W1 Opened by: Ollie Dabbous

21. Palomar, W1

22. Kurobuta, Marble Arch, W2

23. Mrs Money No Object
•High-end clients
•Dresses to impress: Louboutins not loafers
•Demands great food and great service – and is happy to pay for it
•Hard to please and has clients who expect wow factor

24. Fera
Claridges, W1 Private dining room 12
Chef: Simon Rogan

25. Rivea, Knightsbridge, SW7
Private dining room 12
Opened by: Alain Ducasse

26. Quattro Passi, W1
Private members lounge 60

27. Beast, W1
Opened by:
Goodman Restaurants

28. Stelle di Stelle, Knightsbridge, SW1