Our game developer Murat Güler's presentation "Releasing Your Unity Game: How to Turn in into a product."

1. Releasing Your Unity Game:
How to Turn it into a Product
GDG DevFest 2015 Istanbul, November 2015

2. 1
ABOUT ME
GDG DevFest 2015 Istanbul, November 2015
Game Developer
at Gram Games
Developing games professionally for 3 years,
Worked on 14 titles, 6 of them in Unity.

3. 2
AGENDA
GDG DevFest 2015 Istanbul, November 2015
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications

4. 3
ANALYTICS
GDG DevFest 2015 Istanbul, November 2015
Be data-driven, critical to success
Gathering data about your game
Installations, retention, churn and
game play statistics
See what’s wrong or doesn’t work

5. 4
ANALYTICS SOLUTIONS
GDG DevFest 2015 Istanbul, November 2015
Adjust
Upsight (Previously Kontagent)
PAID
Google Analytics
Flurry Analytics
Parse Analytics
FREE

6. 5
ANALYTICS
GDG DevFest 2015 Istanbul, November 2015
Initialize
On Event Track
Send to Server

7. 6
AGENDA
GDG DevFest 2015 Istanbul, November 2015
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications

8. 7
MONETIZATION
GDG DevFest 2015 Istanbul, November 2015

9. 8
AD MONETIZATION
GDG DevFest 2015 Istanbul, November 2015
Use Ad Mediation
AdMob
• Unity Support
• 30+ supported ad networks

10. 9
AD MONETIZATION
GDG DevFest 2015 Istanbul, November 2015
Load Ad
Ad Request
1
2
3
Ad Networks
AdMob
Ad
ShowAd

11. 10
AGENDA
GDG DevFest 2015 Istanbul, November 2015
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications

12. 11
LOCALIZATION
GDG DevFest 2015 Istanbul, November 2015
Adaptation to a region or country
Not just translation of text
Audio, texture, currency, date and time

13. Localization
Manager
EN
“OK” = “Ok”
TR
“OK” = “Tamam”
DE
“OK” = “In Ordnung”
12
LOCALIZATION
GDG DevFest 2015 Istanbul, November 2015

14. 13
LOCALIZATION - SOLUTIONS
GDG DevFest 2015 Istanbul, November 2015
Smart Localization
Localization Package
l2 Localization

15. 14
AGENDA
GDG DevFest 2015 Istanbul, November 2015
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications

16. 15
DATA PERSISTANCE
GDG DevFest 2015 Istanbul, November 2015
Storing data to save state
High Score
Player Level
Last state of game
2 Options
Local file persistence
Cloud persistence

17. 16
LOCAL FILE PERSISTANCE
GDG DevFest 2015 Istanbul, November 2015
Easier to reason
Less secure. May need encryption for
sensitive information
Lost after player uninstalls the app
Suitable for basic data storage

18. 17
CLOUD PERSISTENCE
GDG DevFest 2015 Istanbul, November 2015
More complex to integrate
Costs money
Requires internet access
Persists even though player uninstalls
the app
You have access to data

19. 18
AGENDA
GDG DevFest 2015 Istanbul, November 2015
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications

20. 19
LOCAL & REMOTE NOTIFICATIONS
GDG DevFest 2015 Istanbul, November 2015
Display information when game is not
running
Can send reminders, campaign info etc.
Helps increase retention & engagement
Platform-specific

21. 20
LOCAL NOTIFICATIONS
GDG DevFest 2015 Istanbul, November 2015
Scheduled by the app & delivered on same
device
Usually scheduled at a later time
Unity provides iOS version, but no Android
ELAN for Android

22. 21
LOCAL NOTIFICATIONS
GDG DevFest 2015 Istanbul, November 2015
On Application Quit
Notification
Create
7 days later
Show

23. 22
REMOTE NOTIFICATIONS
GDG DevFest 2015 Istanbul, November 2015
Sent by your server, pushed to device
Unity provides iOS version, but no Android
Great control over what to send to each player

24. 23
REMOTE NOTIFICATIONS
GDG DevFest 2015 Istanbul, November 2015
Request IdentifierID Push

25. 24
REMOTE NOTIFICATIONS - COMBINED SOLUTION
GDG DevFest 2015 Istanbul, November 2015
Works both for iOS & Android
Easy to integrate

26. THANKS!
MURAT GÜREL
Game Developer at GRAM GAMES
murat@gram.gs