This document discusses the target audience and content for a documentary about gluten. The target audience includes people affected by gluten and their friends and family aged 14 and older. The document argues this audience is well-suited for the content because the documentary will focus on how to combat and avoid gluten, which will interest those struggling with gluten issues. It also outlines the filmmaking approach of interspersing interviews with relevant footage to maintain audience attention, as interviews alone often lose viewers' interest.