Sasha will produce a 2-3 minute social action video called "Peer Pressure and Alcohol Abuse" aimed at 14-24 year olds. The video will dramatize a car accident involving teenagers who had been drinking at a party. It will show how peer pressure led one girl to drink too much and get in the car with an intoxicated driver, resulting in an accident. The video will include scenes of a house party, peer pressure to drink more, realizing the driver is drunk, and the crash. It aims to educate youth on the dangers of peer pressure and excessive drinking. Sasha will direct and film with a friend, using free equipment and locations to tell a story about the real consequences of these decisions.

1. By Sasha White
BTEC Media - Unit 31
SOCIAL ACTION VIDEO:
PEER PRESSURE AND ALCOHOL ABUSE

2. SPECIFICS
• The social action video will be titled ‘Peer pressure and alcohol
abuse’ and filmed and edited under the name of Sasha Electra
Productions.
• My target audience is 14-24 years olds
• Its form is social action as I want to bring about national
and international change
• It will be between 2-3 minutes in length
• The whole video will be shot in a P.O.V angle to show the
perspective of Kylie (protagonist), the girl who peer
pressures Ella to drink more.

3. AIMS AND PURPOSES OF MY PRODUCTION
My aim is to educate and inform young people on the
dangers of not knowing their personal limits and giving in
to peer pressure. I want to show how giving in to peer
pressure, especially drinking too much alcohol can affect
your sense of judgement and lead you on to
do dangerous things like driving, resulting in others or
yourself getting seriously hurt.
My video will be a dramatic reconstruction of a car
accident involving teenagers who have been drinking at a
house party.

4. SCENE 1
The scene starts with a shot of a girl
called Kylie who has been involved in a
car accident. She wakes up and starts
to remember the accident in short
snippets and flashbacks.
NARRATIVE / MOOD BOARD

5. NARRATIVE / MOOD BOARD
SCENE 2
This scene starts off with a
couple of teenagers having a
party at Kylie’s house. Ella
doesn’t want to drink, however
she is peer pressured by Kylie.
SCENE 3
After several drinks, Ella starts to feel dizzy however
she does not realize how much she has consumed or
how drunk she really is. Kylie continues drinking as
she knows she can drink a lot.

6. SCENE 4
Kylie and Ella get to Kylie’s car. Kylie
realises that she is unable to drive so she
hands the keys to Ella forcefully and Ella
then accepts responsibility to drive.
SCENE 5
They are
laughing in the
car whilst Ella is
driving
dangerously
SCENE 6
They crash and Kylie looks over at Ella as she dies.
We will use camera movement to make it look like the
crash has actually happened.

7. SCENE 8
Facts and logos on how to and
also helplines/website for people
who are struggling
SCENE 7
It then cuts back to Kylie sitting in the hospital,
looking distraught by what she forced her friend Ella
to do.
The slogan will be voiced over this shot:
“Peer pressure
Can leave you with much more than a hangover to
deal with.”

8. FACTS AND SECONDARY RESEARCH
• ‘As they grow older, the chance that young people will use alcohol grows. Approximately
10 percent of 12-year-olds say they have used alcohol at least once. By age 13 that
number doubles. And by age 15, approximately 50 percent have had at least one drink’
http://www.toosmarttostart.samhsa.gov/families/facts/statistics.aspx
• ‘In the last 50 years road casualties caused by drink driving have fallen dramatically, but in
2012, there were still 230 deaths due to drink driving – accounting for 13% of all road fatalities’
http://think.direct.gov.uk/drink-driving.html
• ‘Young car drivers (aged 17-24) had more drink drive accidents per 100 thousand license
holders and per billion miles driven than any other age group, and the rate declines with age’
http://www.roadsafetyobservatory.com/KeyFacts/drivers/drink-driving

9. CAST, CREW, PROPS, SPFX
Actors:
• Ella will be played by Canel Osman
• Kylie will be played by myself Sasha White
Camera crew:
• Canel Osman, Sasha White
Props:
• We will use my stepdads car to film the driving scene, we won’t be driving it.
• We will green screen the windows to super impose the scene of a crash and use makeup to make it
believable look believable.
• A hospital patient gown that I will borrow from the Whittington Hospital in Archway.
Locations:
• We will use my house in Camden as the house where the party takes place. When we enter the car, it will
be on Prowse place NW1 9PP.

10. PRODUCTION COSTS
• I will have help from fellow media students and use my own camera and tripod, also
borrowing extra equipment from my school free of charge.
• Public transport is free because we are 17 so don’t have to pay.
• I will edit the video myself using computers and software at my school for free.

11. THE CAUSE
• This video will produced for THINK!, a road safety company for the drink driving aspect of
this video
• and also produced for Drinkaware, a charity who work towards reducing alcohol misuse in
the UK.