The document discusses two documentaries - BBC Panorama's documentary on North Korea and Walking with Dinosaurs. It analyzes how each documentary appeals to its target audience. For the North Korea documentary, it discusses how tensions with North Korea generated interest in the documentary. It aired on BBC1 at 8:30pm on a Monday to target seekers and journalists aged 18+. Walking with Dinosaurs targeted children and families aged 10+ through animated dinosaur footage. It aired Saturday evenings at 6pm on BBC1 to accommodate children's bedtimes. Audience questionnaires found both documentaries successfully targeted and appealed to their intended audiences.