This document provides an overview of Oriflame, a direct selling cosmetics company. It includes sections on Oriflame's operations, SWOT analysis, PESTEL analysis, client groups and empathy map, value proposition, mission/vision/values, and SMART strategic goals. Key details are that Oriflame has 3 million sales consultants operating in over 60 countries, with production facilities in several countries and approximately 7,000 employees.