Incite is a fast-growth, international consumer research consultancy

2. Incite is a fast-growth, international
consumer research consultancy
People growth
Financial growth
Acquired by marketing
services Group St Ives
in 2012
Top 10 Fastest
Growing
Agencies 2012
Top 20 Market
Research
Agencies 2012
Partnership
Excellence Award
2011 and 2012

3. We’re a strategic research
consultancy that thinks
differently to deliver better
insight and better solutions
for our clients
We deliver
better answers
for our clients
Talent and imagination
Solve complex challenges
Consultancy approach

4. Talent and imagination
Everyone at Incite has a passion for
research and our enthusiasm shows in
how we work with clients
We insist on the best people and only
hire the top 1% of industry talent

5. Solve complex challenges
We spend valuable time up front working
with clients to define the precise nature
of the problem, and the key governing
question we need to answer

6. Consultancy approach
90% of our time is spent on your
issues, not on process

7. We think differently to
other agencies
We thrive on difficult projects
that nobody else can handle
We take a different approach
to solving the complex
business challenges that
matter to our clients
Hypothesis Generation
Problem Solving
Pyramid Principle
(Journalistic Reporting)

8. And this has helped us to
be award-winning…
Incite was shortlisted after a successful
12 months which saw the company
open full-service offices in both New
York and Singapore, launch two
specialist research propositions, post
strong financial results and nearly
double its head count
A panel of expert judges said it was
Incite’s ‘ability to drive significant
change for their clients’ and ‘wonderful
retention mechanism’ which were the
deciding factors
“Incite has undoubtedly made its
mark on the sector, making a
significant contribution to the
industry. Its strong client
testimonials show the impact its
work has had on its household-name
clients at very senior levels.”
MRS Awards Judging Panel

9. Over 80% of our clients
are international
Every member of our team has significant
international experience and between us we
have conducted research in over 100 countries
We understand global markets – emerging and developed
We know the best agencies and partners to use
We know how to immerse ourselves in other cultures
and to interpret what is being said
We know how to implement research across
different cultures and societies

10. We have full service offices in some of the
world’s most vibrant research markets:

11. Focus on five sectors
FMCG
Health
Retail
Tech
Financial Services

12. Research specialisms for different
client challenges

13. of our business is
pure consultancy
Brands often spend
hundreds of millions
on tracking but don’t
make best use of the
data available
We don’t collect the
data, but analyse the
assets the clients have
to review through a
different lens for a
more complete picture
We work with existing
client agencies to do
the existing fieldwork
and sit in between
agencies

14. A big challenge for our clients is
getting more from tracking
We recommend three core principles for better ROI
Split the ‘thinking’
from the ‘process’
Use experienced
heads to interrogate
and understand
Look forward as well
as analyse what has
happened

15. Another challenge is how to change
consumer behaviour
Unlocking commercial growth by influencing consumer behaviour
The first dedicated behaviour change
practice with a unique seven-point
plan on how to effect meaningful
changes in consumer behaviour…
Unique end-end approach involving
everything from conducting market
research and developing insight to
designing interventions.
Combines multiple disciplines:
• Behavioural economics
• Neuroscience
• Health Psychology
• CRM
to present a holistic view of current behaviours
Successful behaviour change can
unlock business value through:
• Growth in sales of existing products
• Preventing loss of sales
• Driving successful adoption of innovations

16. Engaging with clients and prospects
through self-funded research

17. Self-funded research – Gen
We surveyed a mixture of
Gen Y
(15-30)
Gen X
(31-50)
Baby Boomer
(51-70)
to compare how different generations were interacting with brands to offer strategic
direction for brand marketers to drive engagement with this unique audience…
Found four key
principles for brand
marketers to satisfy
Gen Y demands:
Influence
Brand Identity
Use Social Media
Getting it Right for your brand
Gen Y’s scrutiny of a
brand takes in three
considerations:
1. What it does for me in
terms of performance?
2. How it talks to me and
engages with me?
3. What it says about me
as a person?
The effects of peer
influence, brand
loyalty, the tribal nature of
Gen Y and hyper
connectedness offer both
obstacles
and opportunity for
brand marketers

18. Self-funded research
The Innovation League Table
We love to know what makes
consumers’ tick, so we created
the Innovation League Table
which studies 3,000 people
and 500 brands across six
sectors to understand what
drives innovation in their eyes.
Innovation League
2011
13 vs 11
Apple
1
1
-
Samsung
2
5
Sony
3
Microsoft
The League Table ranks
brands according to consumer
innovation perceptions and
proves that it is not just Tech
brands leading the way –
FMCG produced some of the
biggest success stories in
2013.
2013
Innovation League
2013
2011
13 vs 11
Sky
11
7
-4
3
Nokia
12
11
-1
2
-1
Dell
13
17
4
4
3
-1
Nike
14
31
17
Dyson
5
4
-1
Hewlett Packard
15
26
11
Google
6
8
2
Tesco
16
13
-3
Virgin
7
6
-1
Cadbury
17
45
28
Amazon
8
9
1
Heinz
18
-
new
Panasonic
9
11
2
Toshiba
19
22
3
LG
10
16
6
BMW
20
27
7

19. Automotive
The drivers of innovation vary
across each sector
24%
61%
Good products
Communication and branding
Leadership
15%

20. Retail
The drivers of innovation vary
across each sector
29%
Good products
Communication and branding
Leadership
33%
38%

21. FMCG
The drivers of innovation vary
across each sector
50%
Good products
Communication and branding
Leadership
36%
14%

22. Technology
The drivers of innovation vary
across each sector
56%
30%
14%
Good products
Communication and branding
Leadership

23. Finance
The drivers of innovation vary
across each sector
29%
52%
19%
Good products
Communication and branding
Leadership

24. Health
The drivers of innovation vary
across each sector
51%
Good products
Communication and branding
Leadership
39%
10%

25. Any Questions?
www.incite.ws
6th Floor
The Place
175 High Holborn
London
WC1V 7AA