This document outlines a business plan for Kotli Dream Park, an amusement park in Kotli, Pakistan. It will be owned by 7 partners and use a partnership form of ownership. The park aims to provide quality family entertainment including a funland, game corner, motion rides, cinema, and food stalls. It will target children, families, and tourists. The location was chosen due to Kotli's growing population and lack of similar entertainment options. Market analysis found the economic and technological environment favorable with minimal regulations. The plan describes marketing, organizational, financial, and risk assessment aspects of the venture.

2. GROUP MEMBERS
Name Roll No
Husnain Haider 54
Naseeb Khan 60
Umair Javed 62
Kashif Hussain 63
Raheel Saleem 65
Muhammad Muddasir 66
Furqan Akram 67

3. BUSINESS PLAN : KOTLI DREAM PARK

4. INTRO
• A place to joy & fun, where an individual can refresh them self
by enjoying variety of quality products & services we offered.
• ADDRESS: Near KDA new housing scheme Kotli
• Nature of Business
i.e industry type & b2c

5. LOCATION

6. PESTEL ANLYSIS
•Kotlians are technology lovers.TECHNOLOGICAL
•The overall environment is favorable.ENVIRONMENTAL
•There are minimum legal restrictions for commencement
of business.
LEGAL
•In Kotli there is political stability.POLITICAL
•Economical condition of people is better.ECONOMICAL
•Public are social and enjoying nature.SOCIAL

7. INDUSTRY ANALYSIS
• Competitors
Monopolistic condition & Few indirect competitors
• Market segmentation
Children, families and tourists.
• Industry trend
The overall trend towards amusement park is increasing with
population.

8. PORTER’S FIVE FORCES MODEL

9. RIVALRY
Barriers to Entry
Suppliers
Bargaining Power
Threats of Substitutes
Buyers
Bargaining Power

10. PORTER’S FIVE FORCES MODEL
There are no potential competitor in near future.
Here is a monopolistic competition situation.
There are no any park with same characteristics and offerings.

11. DESCRIPTION OF VENTURE
• Mission Statement
To provide customers a quality, family-
oriented hi-tech amusement park while giving
a pleasant, safe, enjoyable entertainment
facility.
• Products & Services
Funland, Game Corner, Motion Rider,
Cinema, Food Corner & much more
• Background of Entrepreneurship
Experience & BBA degree

12. MARKETING PLAN
• Pricing
Penetration Pricing Strategy
• Distribution
Business to Consumer
Promotion
Local cable Network, local TV channel, Local newspapers

13. MARKETING PARTNERS

14. ORGANIZATIONAL PLAN
• Form of Ownership
• Partnership
• All the partner do not take actively
part in management
• Management team

15. RISK ASSESSMENT
• Periodic SWOT analysis
• Contingency plan

16. FINANCIAL PLAN
• INITIAL SET UP COST
Total cost – Rs 30,00,000
Rs. 500,000 contribution by each
partner.
PAYBACK PERIOD
acceptable payback period is 5
years.

17. THANKS