Co op and rural markets
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Orpat is an Indian company that manufactures solar lamps for rural markets. The company was founded by Odhavjibhai R. Patel and has grown to 3000 employees with 450 depots and 50,000 retailers across India and 45 countries globally. Orpat solar lamps provide lighting without using electricity, gas, or kerosene. They are affordable, eco-friendly, and reduce air pollution. Orpat targets rural areas in Rajasthan with issues like power outages. Research found rural consumers spend a lot on gas and face problems when power is out. Most said they would use affordable solar lamps that don't require refilling and save money. In conclusion, Orpat solar lamps can help rural people save electricity
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Contents
Definition
Purposes
Ingredients
Types of toothpaste
How to choose a toothpaste?
Toxic components of a toothpaste
Caution on toothpaste usage
Definition
A toothpaste or dentifrice is a substance used with a toothbrush for the purpose of cleaning the accessible surfaces of the teeth.
Toothpaste Ingredients
Different types of Toothpastes
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Fluoride:
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Positive action of fluoride in the prevention of caries:
the most important anti-caries effect is claimed to be due to the formation of calcium fluoride (CaF2) in plaque and on the enamel surface during and after rinsing or brushing with fluoride.
CaF2 serves as a fluoride reservoir.
When the pH drops, fluoride and calcium are released into the plaque fluid.
Fluoride diffuses with the acid from plaque into the enamel pores and forms fluoroapatite (FAP).
FAP incorporated in the enamel surface is more resistant to a subsequent acid attack.
Mouthwashes
A mouthwash is defined as a non-sterile aqueous solution used mostly for its deodorant, refreshing or antiseptic effect.
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Mouthwashes
Therapeutic rinses
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Toothpaste
Contents
Definition
Purposes
Ingredients
Types of toothpaste
How to choose a toothpaste?
Toxic components of a toothpaste
Caution on toothpaste usage
Definition
A toothpaste or dentifrice is a substance used with a toothbrush for the purpose of cleaning the accessible surfaces of the teeth.
Toothpaste Ingredients
Different types of Toothpastes
ANTI-CARIES AGENTS
Fluoride:
considered to be the most effective caries-inhibiting agent, and almost all toothpastes today contain fluoride in one form or the other
The most common form is sodium fluoride (NaF), but mono-fluoro-phosphate (MFP) and stannous fluoride (SnF) are also used
Fluoride is most beneficial when the mouth is not rinsed with water after tooth brushing. In this way a bigger amount of fluoride is retained in the oral cavity
How do teeth decay?
Tooth decay begins when the outer surface of the tooth is attacked by acid. The acid is produced by bacteria which live on the surfaces of the teeth as a layer called plaque. When foods or drinks containing sugars enter the mouth, the bacteria within the plaque rapidly converts the sugars into acid. The plaque can hold the acid in contact with the tooth surface for up to 2 hours before it is neutralized by saliva.
During the time that the plaque is acidic, some of the calcium and phosphate minerals, of which enamel is largely composed, are dissolved out of the enamel into the plaque. This process is called demineralisation.
Fluoride:
There are three main theories considering the positive action of fluoride in the prevention of caries:
Positive action of fluoride in the prevention of caries:
the most important anti-caries effect is claimed to be due to the formation of calcium fluoride (CaF2) in plaque and on the enamel surface during and after rinsing or brushing with fluoride.
CaF2 serves as a fluoride reservoir.
When the pH drops, fluoride and calcium are released into the plaque fluid.
Fluoride diffuses with the acid from plaque into the enamel pores and forms fluoroapatite (FAP).
FAP incorporated in the enamel surface is more resistant to a subsequent acid attack.
Mouthwashes
A mouthwash is defined as a non-sterile aqueous solution used mostly for its deodorant, refreshing or antiseptic effect.
Mouthwashes or rinses are designed to reduce oral bacteria, remove food particles, temporary reduce bad breathe and provide a pleasant taste.
Mouth rinses are generally classified as either cosmetic or therapeutic or a combination of the two.
Mouthwashes
Therapeutic rinses
often have the benefits of their cosmetic counterparts,
but also contain an added active ingredient, f. ex. fluoride or chlorhexidine, that help protect against some oral diseases.
Toothpaste industry in india.
The toothpaste industry in India offers significant growth opportunities as penetration and per capita consumption is still low. While awareness is increasing, the total market is 750 crores with a growth rate of 18.6% annually. However, per capita usage remains just 85gms per person leaving vast potential for expansion. Major players include Colgate Palmolive and Hindustan Unilever who have the highest market shares but many local and regional brands are also available.
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This document provides an overview of a project report on consumer preferences toward organized and unorganized retail stores in India. It acknowledges those who helped with the project and provides an executive summary of the report's contents. The report will examine retail in India, profiles of major retail companies like Reliance and Raheja, research objectives and methodology, data analysis, findings and suggestions. It defines what retail is and the major forms it takes in commerce.
Rural Marketing Strategies, Consumer Buying Behavior.
This document discusses rural marketing and consumer buying behavior in rural areas. It covers topics such as characteristics of rural consumers, factors affecting rural consumer behavior, models of consumer behavior, and the stages of the rural consumer buying process. Some key points include that rural consumers are influenced by social factors like traditions and opinion leaders. They also have different tastes, product preferences, and lifestyle factors than urban consumers. The buying process in rural areas relies more heavily on information from other owners and dealers than traditional media sources.
Rural marketing
Rural marketing involves assessing, stimulating, and converting purchasing power in rural areas to create demand for products and services. India's vast rural market offers potential for marketers facing urban competition. Rural consumers have customs and behaviors that differ from urban areas. Improving rural incomes, infrastructure, health, education, and employment opportunities can help realize the vision of a modern rural economy. Marketers have entered rural markets by extending existing product distributions or developing separate rural strategies. The growing interest in rural markets is due to their large size, untapped potential, and increasing incomes.
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For leading industry jobs, please visit http://iimjobs.com
India is likely to be the world's largest consumer market by 2030, according to a report by global consultancy Deloitte. The country’s retail market is projected to touch US$ 1.3 trillion by 2020, as per Mr KV Thomas, India’s Consumer Affairs Minister. With the online medium of retail gaining more and more acceptance, there is a tremendous growth opportunity for companies (international and domestic) in the retail and fast-moving consumer goods (FMCG) segment.
The Indian consumer sector can be broadly categorised into urban and rural markets. The bourgeoning sector is attracting global marketers like never before. The pace at which India’s consumer market is changing can be put down to dramatic shifts in consumer behaviour, increasing urbanisation, presence of a strong service sector, changing lifestyle, and most significantly, the expanding retail segment.
Businesses that can cater to the requirements of India's ambitious middle class, keep prices reasonable, build brand loyalty in new consumers, and adapt to a rapidly changing environment will find tremendous rewards in India’s potential-filled consumer market.
India’s urban population has contributed majorly to the growth of the online market in the country. Around 30–40 per cent of the total retail in India’s top 75 cities is expected to be carried out online in the next 7–10 years, said Mr Arvind Singhal, Chairman and Founder, Technopak Advisors. Amazon, the world’s biggest internet retail company, has seen potential in the Indian market. In June 2013, India became only the tenth market where Amazon has established a country-specific retail website.
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The Cabinet Committee on Economic Affairs (CCEA) has given the go-ahead to Swedish furniture retailer IKEA's application to enter the Indian industry and establish a single brand retail venture in the country. The projected Rs 10,500 crore (US$ 1.68 billion) FDI would be the largest investment by a foreign brand in the Indian retail sector
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india fmcg report 2013
Questionnaire Design Business Research
The document discusses various aspects of designing effective questionnaires for research purposes. It covers determining what questions to ask and how to phrase them, the best sequence for questions, optimal questionnaire layouts, the importance of pretesting and revising questionnaires, and special considerations for designing questionnaires for global markets. The key decisions in questionnaire design involve determining the relevant questions to ask, how to phrase questions clearly and without bias, the best order of questions, and choosing a layout and format that will best serve the research objectives. Extensive pretesting and revision is important to ensure the questionnaire gathers the intended information without issues.
Questionnaire
The document discusses the characteristics, functions, types, and construction of questionnaires. It provides details on:
- Questionnaires should be short, simple, objective and avoid embarrassing questions.
- Functions include description and measurement of variables like attitudes and opinions.
- Types include fixed-response and open-ended questionnaires, and mail-administered vs face-to-face.
- Constructing a questionnaire involves deciding what to measure, the type, writing drafts, pretesting, and specifying procedures.
Customer Shopping Behavior - Organized & Unorganized Retail in India
A Study done during my MBA period, with a great group of batch mates, in which we studied Customer Behaviour for preference between the Organized Retail(Big Bazaar, Food Bazaar, Central, etc) and Unorganized Retail(Kirana Stores, Sabji Mandi, etc.).
The study has given very interesting results.
This ppt is to help all those analysts and MBA sitting around analysing something relative to above.
Payment and Settlement Systems(SWIFT,NEFT and Securities Cycle)
Here are the key steps in creating offerings as part of bringing offerings to market in the payment processing flow:
1. Customer offerings strategy and planning: Define the strategy including pricing, targets, volumes, features and services including payment functionalities.
2. Customer offerings policies and methodologies: Develop policies and methodologies to support the offerings strategy.
3. Customer offerings relationships and management: Manage relationships with relevant stakeholders as part of bringing the offerings to market.
4. Customer offerings performance management: Establish performance management processes to track outcomes of the offerings.
5. Customer offerings people management: Manage resources required to create and bring offerings to market.
6. Customer offerings design, build and run enablement:
Banking in India
The document provides an overview of the banking industry in India. It discusses the types and functions of banks in India, including commercial banks which are divided into retail banking, treasury banking, and wholesale banking. It outlines the history of banking in India from the 4th century BC through phases of nationalization. It also discusses the key regulators of the financial sector in India and provides data on the growth and performance of the banking system. Finally, it categorizes the different types of banks operating in India including private, public, foreign and cooperative banks.
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A project report on consumer preference towards organized and unorganized ret...
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Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior.
Customer Shopping Behavior - Organized & Unorganized Retail in India
Customer Shopping Behavior - Organized & Unorganized Retail in India
Payment and Settlement Systems(SWIFT,NEFT and Securities Cycle)
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How to build business & brands in asia part i
This document provides an overview of opportunities, challenges, trends and success drivers for building business and brands in Asia. It discusses Asia's large population and economic growth, as well as challenges like fragmented markets, low-cost local competition, and cultural differences from Western consumers. Key success factors include taking a long-term strategic view, adapting business models to local needs, building strong local capabilities and relationships, and gaining a deep understanding of diverse Asian consumer behaviors and cultures. Flexibility, collaboration with local partners, and a willingness to reinvent business approaches are also important for success in Asia.
STARBUCKS (2).pptx
The document discusses Café Coffee Day's competitive advantages and challenges in India as international coffee chain Starbucks enters the market. Café Coffee Day (CCD), founded in 1996, has established itself as the market leader in India with its large network and low prices. However, it faces challenges around high fixed costs, competition for real estate, and retaining talent. Starbucks is pursuing a premium strategy in India through its joint venture with Tata, targeting high-income customers with higher prices and quality service in upmarket locations.
Karan pepsico.
The document provides information about the FMCG sector in India and PepsiCo's Kurkure snacks. It states that the FMCG sector accounts for 50% of sales in India and has grown rapidly, especially in rural areas. Kurkure is owned by PepsiCo and has various flavors. It has been successful due to strong marketing campaigns. The document also gives Kurkure's SWOT analysis, marketing mix, segmentation, positioning, competitors and financial ratios. PepsiCo provides training and development programs and evaluates employees annually.
Martketing : Starbucks and pantaloons
The document provides an overview of Pantaloons, an Indian retail chain. It discusses Pantaloons' strategy of increasing its store network across India and enhancing the customer shopping experience. Pantaloons focuses on retaining customers through its loyalty program that offers discounts, points and privileges to its over 4 million members. The growth prospects for organized apparel and fashion retail in India remain strong due to factors such as a growing middle class, large young population, rising incomes, urbanization, and changing consumer preferences towards branded products.
Procter and Gamble Overview
P & G is one of the major players in the industry of consumer goods,its one of the most valued company globally,i have disclosed many details like history,key people,products,strategies,awards,controversies,statistics,founders,logo evolution etc,hope efforts of mine vl b useful to u
Consumer Behaviour
This document provides an agenda for a presentation on the consumer brand Oreo from inception to its growth phase in India. The presentation will cover consumer behavior models, India's biscuit industry and existing players, an introduction to Cadbury India which owns Oreo, and the history and life cycle of Oreo in India. It will also discuss relevant Oreo promotions in India, and provide a SWOT analysis and recommendations. The presentation aims to analyze Oreo's journey in India and the factors contributing to its growth.
Indian saops and detergent industry( Nirma)
This document provides an analysis of the Indian soap and detergent company Nirma. It begins with an introduction to the company's founding in 1969 by chemist Karsanbhai Patel. It then provides details on Nirma's company profile, marketing mix strategies, product offerings, SWOT analysis, reasons for failure to innovate, path to success through affordable prices and mass employment, and conclusion that Nirma demonstrated how affordable prices can gain significant market share.
Market segmentation
This document discusses market segmentation and target marketing. It begins by defining market segmentation as dividing a large market into smaller groups with common characteristics. There are various bases for segmentation including geographic, demographic, psychographic, and behavioral factors. The document then discusses different levels of segmentation from broad segments to niche and individual marketing. It provides examples of companies targeting segments. Finally, it covers strategies for selecting target markets such as focusing on one segment, several segments, one product across segments, or aiming for total market coverage.
Body Shop Entering Tier 2 city( India)
About the Brand
Ojectives of the project
Milestones
Core Values
Product Categfory & Price Range
Location
Promotions
Integrated Marketing Communication
Competive Analysis
Swot
Pest
Target consumer
Why Agra
Indian consumer
Catergory launching in Agra
Where in Agra
Tertiary Trading Area
Proposed promotions
Supply chain
T& A
Competitor Analysis
Proposed Imc
Target Consumer Agra
Swot of Agra
Conclusion
Anumol organiations study at eastern
This document provides a report on the organizational study of Eastern Condiments Private Limited. It outlines the company's history, vision, mission, products, departments, strengths, weaknesses, and recommendations. The company was founded in 1969 and is a leading manufacturer of spice powders, masala powders, and coffee in Kerala. It has 65-70% market share in the state and exports products internationally. Suggestions include increasing advertising, improving employee compensation, and reducing production costs.
Business Planning Process 24.10.15
This document provides an overview of business planning processes. It discusses objectives of business like profitability and survival. It outlines the framework of strategic management, including situational analysis, vision, mission, and evaluation. Key components of business environment like PESTLE analysis are explained. The document also discusses vision, mission, core values, annual business plans, financial budgets, and models like Porter's Five Forces. Mergers and acquisitions along with Warren Buffett's rules for business are also summarized.
Product standardization vs adaptation
In international marketing, the marketers are required to come up with a decision as to whether they are going to standardize the product or to modify the existing products which is one of the challenging decisions that they have to make. And this decision can make impacts on the organization in terms of the Research and development expenses, finance, production, organization structure, procurement, marketing mix etc. And the decision as to which to choose depending on the attitudes towards the different cultures. So in this article, we are going to cover these two concepts so that you can have an idea about the two concepts in depth.
DABUR 100 DAYS OF BUSINESS SCHOOL PPT.pptx
Dabur is a leading FMCG company in India that was founded in 1884. It has revenues of over Rs. 10,800 Crore and a market capitalization of over Rs 100,000 Crore, making it the 4th largest FMCG company in India. Dabur focuses on herbal and Ayurvedic products and has a strong brand image in these areas. The company's strategic plans involve a focus on expanding in domestic and foreign markets through new product launches and acquisitions.
Marketing strategy of a deodorant
This document outlines the marketing strategy for a new deodorant product called "Engage" launched by M.G. Personal Cares Pvt. Ltd. The strategy includes:
1) Engage will be offered in 180ml packs with 2 fragrances in one bottle to differentiate it.
2) The target market segments are urban Indians aged 20-50, especially working professionals.
3) Pricing will be Rs. 180 per pack with 10% and 25% markups for wholesalers and retailers.
The strategy details distribution channels, packaging, and an promotional plan focusing on newspapers, magazines, and digital/social media.
RAL consumer products limited corporate presentation
RAL Consumer Products Ltd is one of India's largest FMCG, child care, solar, and mobile accessories companies. It was founded in 1973 and has grown to include 6 brands across various product categories. It has partnerships with international brands and manufactures products both domestically and through imports. RAL has a large presence across India through various retail channels, focuses on rural expansion, and emphasizes quality, affordability, and social responsibility in its business operations.
marketing mgmt evnironment
Competitive Strategies
Strategies that strongly position the company against competitor and give the company strongest possible strategic advantage.
Competitive Strategies helps in:
Building profitable customer relationships
Gaining competitive advantage
Analyzing their competitors
No company can follow only one strategy.
For example, Johnson & Johnson uses one marketing strategy for its common product such as BAND-AID & Johnson’s baby products; and different marketing strategy for its High Tech healthcare products such as Vicryl Plus, antibacterial surgical sutures or NeuFlex finger joint implants.
Threat of New Entrants
Profitability in the Industry attracts new players
Existence of large consumer base
Government policies on entry of global firms
Existing and potential incentives for the Industry
Role of technology and Innovations
Bargaining Power of Suppliers
Powerful suppliers – Concentrated, significant switching costs and produce highly customized products.
Examples (Rolls Royce, GE, etc. for the aircrafts)
Weak Suppliers – Many competitive suppliers (Ancillary goods)
Examples: Automobiles, crops, textile
Bargaining Power of Buyers
Two situations can be visualized
Powerful buyers – Products are standardized, buy significant proportion
Examples: Indian Railways (electrical fans, catering), AMUL
Weak Buyers – Fragmented, significant buyer switching costs
Examples: Small Scale Industries
Threat of Substitutes
Availability of close substitutes
Prices of substitutes
Threat for new substitutes
Examples: TV, DTH; Bottles and cans
Barriers to Entry and Exit
Its related to threats of substitutes
Easy to enter – common technology, low branding, low scale of operations, access to distribution channels
Difficult to enter – High brand pull, technology is patented and restricted distribution channels
Easy to exit – assets are saleable, low exit costs, independent business
Difficult to exit – high exit costs (insurance, infrastructure like power), specialized assets and inter-related business
Intra-Industry Rivalry
Top 10 firms in different decades
Some firms vanish from the Industry
Intense price-wars
Examples: Mobile tariff reductions, Air fares
BCG Matrix
Portfolio planning model-Strategic Business Units based on market growth and market share
Dogs – low market share and low growth rate
Question Marks – growing rapidly but low market share-problem child
Stars – high growth rates, consume large cash
Cash Cows – generate more cash than they consume
VALS Framework
Innovators-sophisticated, high self esteem, upscale and image is important
Thinkers- conservative, practical, income allows many choices, look for value
Achievers- Goal oriented lifestyle, image is very important
Experiences- Like “cool stuff”, like excitement and variety spend high proportion of income on fashion
Starbucks in indian & chinese market
Starbucks has expanded globally into India and China through joint ventures. In India, Starbucks partnered with Tata Global Beverages in a 50/50 joint venture called Tata Starbucks Ltd. In China, Starbucks entered through separate joint ventures in northern, eastern, and southern China. Starbucks faces competition in both markets but has adapted its marketing strategies to local tastes, such as introducing traditional Chinese food items. It also trains employees extensively on company values and culture. Starbucks plans to double its stores in China by opening 500 new locations to capitalize on China's growing coffee market.
Environment and marketing (em)
The document discusses various aspects of starting and running a successful business, including exploring market conditions, assessing feasibility, and understanding customer needs when venturing into food processing; examining different types of competitors businesses may face; and the importance of marketing through activities like product development, pricing, distribution, advertising, and understanding consumer rights and conducting market analysis. Effective businesses require innovative ideas to stay competitive, carefully considering both processes and human resources to solve problems creatively.
Project report of coca cola summer internship
The document discusses the Coca-Cola Company and its operations in India. It provides background on Coca-Cola being founded in 1886 and now operating in over 200 countries. In India, Coca-Cola operates through Hindustan Coca-Cola Beverages Private Limited and has a sophisticated production and distribution system to sell over 400 beverage brands. The document also covers the FMCG industry and beverage industry in India, segmentation of beverages, and Coca-Cola's values, vision, and organizational structure for its India operations.
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RAL consumer products limited corporate presentation
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Co op and rural markets
- 1. Co-Op and Rural Markets Orpat Solar Lamps
- 2. INDEX • Introduction • History • Different product of the company • Competitors • Orpat solar lamps • Marketing Mix • STP • Consumer profile • Research Objective •Questionnaire & Analysis •Bibliography
- 3. Introduction ORPAT is a group of companies based in the state of Gujarat, India with its wide national and international presence. The company is involved in manufacturing a wide range of well diversified products. ORPAT, with its continuous endeavors to strive for high precision premium class products has developed a state of art manufacturing plant with its strong R&D team, continuously involved in achieving innovations for its products and process.
- 4. History • The corporate has a strong credence in delivering values in terms of innovation and excellence to the world with absolute devotion and pledge at the other end from the team ORPAT. • The man behind the success story SHRI ODHAVJIBHAI R. PATEL started the group with a small team and limited offerings which today is a well branded corporate having a huge human capital of more than 3000 people and a wide range of product portfolio with maximum dot presence in Indian and global map. • ORPAT today has around 450 depot and 50000 retailers to reach Indian market and has successfully attained reach over 45 countries across the globe.
- 5. Different products of the company
- 6. Competitors
- 8. Orpat Solar lamps Advantages :- • CFL Bulb supported • Less Expensive • Reduces Air Pollution • Saves Energy • Eco-friendly • Natural and Renewable • Improves Fire reduction
- 10. Product ORPAT- SOLAR LAMPS Price: 1699/-
- 11. Place District, Rajasthan: Sirohi Pali Jalore Sikar Jaisalmer Barmer Udaipur Jaipur Nagaur Pratapgadh Ajmer Chittorgarh Bikaner
- 14. Segmentation • Segmentation means grouping consumers by some criteria such that those within a group will respond similarly to a marketing action and those in a different group will respond differently. • Segmentation are divided into 4 groups:- Geographic Segmentation:- Demographic Segmentation:- a. Gender:- b. Age:- c. Income:- d. Qualification:-
- 15. Psychographic Segmentation :- Personality Lifestyle Behavioural Segmentation:- Benefits:- Savings of money, Gas, Kerosene, electricity and more brightness with good dependability.
- 16. Targeting Rural Area People UNIQUE SELLING Proposition(usp):- “Roshan kare aap ka jaahan”
- 17. POSITIONING • Ways to position the brand in the market:- 1. Using the specific product feature 2. Positioning by price and quality 3. Positioning by user category
- 18. Consumer Profile The rural consumer shows some distinctive characteristics which make them different from urban customers. They differ from urban consumers in the following ways:- 1. Educational Profile 2. Low income levels 3. Occupation 4. Opinion Leaders 5. Value for money
- 19. Research Objective To Save Gas To Save Kerosene To Save Electricity To Save Money INFLATION
- 20. Questionnaire And Analysis 1. Is there load shedding problem in your village? ANALYSIS YES NO
- 21. 2. What time does the power goes off? • Morning • Afternoon • Evening • Night Analysis Morning Afternoon Evening Night 1 45
- 22. 3. What problems are faced by you when power goes off? Analysis STUDY PROBLEMS FOR CHILDREN STUDY & OTHER HOUSE WORK PROBLEMS 2 8
- 23. 4. What alternative do you use ? • Candle • Emergency light • Torch • Gas ANALYSIS GAS/KEROSENE LAMPS TORCH CANDLE 10% 70% 20%
- 24. 5.What cost does it incure in Gas lamps? Analysis:- Rs.1500 lamp Rs.345 gas refill and Rs.14 for burner Burner had to be changed after every 3-4 weeks.
- 25. 6.How long the gas refill lasts? Analysis 6-7 Weeks 5-8 weeks 2 months
- 26. 7. Is it Difficult to manage Load Shedding? • Yes • No Analysis YES NO100%
- 27. 8.Energy saving is necessary? • Strongly Agree • Strongly Disagree • Somewhat agree • Somewhat Disagree Analysis YES / HA NO / NA
- 28. 9. Would you use a lamp with Solar Power which does not require refilling of gas and kerosene and other costs? • Yes • No Analysis YES / HA NO / NA 9
- 32. CONCLUSION
- 33. GO Green With Orpat Save Electricity Electricity Bill Mining and Drilling Burning Health. Save Gas and Kerosene
- 34. By….Rahul Dave