kamaesh-220817034730-eb77abef.ppt
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This document provides an introduction and overview of the 7Ps of the marketing mix for a marketing management class assignment. It defines each of the 7Ps - Product, Price, Promotion, Place, People, Process, and Physical Evidence. For each P, it provides a brief definition and examples of how it relates to the marketing mix. The assignment was completed by Kamalesh.B, a student in the 3rd class with roll number B20566, on the topic of the 7Ps of the marketing mix for a marketing management subject.
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L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
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Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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kamaesh-220817034730-eb77abef.ppt
- 1. WELCOME
- 2. UNIT ONE ASSIGNMENT NAME : KAMALESH.B CLASS : 3rd MS ROLLNO : B20566 SUBJECT : MARKETING MANAGEMENT TOPIC : 7PS OF MARKETING MIX
- 3. INTORDUCTION OF MARKETING MIX A marketing mix consists of a combination of factors that a business can control in order to influence consumers to purchase its products . By strategically manipulating these factors and continuously optimizing them, businesses can better serve their customers; in turn, boosting their bottom lines
- 4. Marketing mix is a foundation model for businesses , historically centered around product , price , place , and promotion .
- 5. 7”PS OF MARKETING MIX 1. PRODUCT 2. PRICE 3. PROMOTION 4. PLACE 5. PEOPLE 6. PROCESS 7. PHYSICAL EVIDENCE
- 6. PRODUCT A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual or cyber form. Every product is made at a cost and each is sold at a price A product is any item or service you sell to serve a customer’s need or want. They can be physical or virtual. Physical products include durable goods (such as cars, furniture, and computers) and nondurable goods (such as food and beverages).
- 8. PRICE It Price is such an important part of marketing that it is one of the four elements of the marketing mix. As one of the seven functions of marketing, pricing is defined as establishing and communicating the value of products and services to prospective customers.t
- 10. PROMOTION In marketing , the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix A promotion is a set of different marketing approaches that marketers develop to optimize promotional efforts and reach a broader audience.
- 12. PLACE • Place refers to where your product or service will be sold. For tangible products, this will include physical locations such as your own store, or a retailer where your product will be resold.
- 14. PEOPLE • People in the marketing mix , refers to anyone directly or indirectlyinvolved in the business side of the enterprice . By anyone is involved in selling product or service.
- 16. PROCESS Having good process in place ensures that you: •Repeatedly deliver the same standard of service to your customers •Save time and money by increasing the efficiency of the process
- 18. PHYSICAL EVIDECE • Physical evidence refers to everything your customers see when interacting with your business. The includes: the physical environment where you provide the product or service. The layout or interior design your packaging
- 19. MARKETING MIX PHYSICAL EVIDECE