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  1. 1. STARBUCKS Presented by: VIBHA BEHL
  2. 2. Presentation Outline <ul><li>INTRODUCTION </li></ul><ul><li>HISTORY </li></ul><ul><li>BACKGROUND </li></ul><ul><li>MISSION </li></ul><ul><li>LOGO CHANGES </li></ul><ul><li>PRINCIPLES </li></ul><ul><li>COMPETITORS </li></ul><ul><li>CORPORATE STRATEGY </li></ul><ul><li>SWOT ANALYSIS </li></ul><ul><li>PEST ANALYSIS </li></ul><ul><li>FINANCIAL SUMMARY </li></ul><ul><li>WRAP UP </li></ul>
  3. 3. INTRODUCTION <ul><li> Type Public Company </li></ul><ul><li>Industry Restaurants Retail coffee and tea </li></ul><ul><li>Retail beverages Entertainment </li></ul><ul><li>Founded Pike Place Market in Seattle , Washington (March 30, 1971)) </li></ul><ul><li>Founder(s) Jerry Baldwin , Gordon Bowker , Zev Siegl </li></ul><ul><li>Headquarters , , Number of locations 17,009 (FY 2010) 1 </li></ul><ul><li>Area served 57 countries </li></ul><ul><li>Key people Howard Schultz (Chairman, President and CEO) </li></ul><ul><li>Products Whole bean coffee Boxed tea Made-to-order beverages Bottled beverages Baked goods Merchandise Frappuccino beverages Smoothies </li></ul>
  4. 4. CNTI… <ul><li>Services Coffee </li></ul><ul><li>Revenue US$ 10.71 billion (FY 2010) </li></ul><ul><li>Operating income US$ 1.42 billion (FY 2010) </li></ul><ul><li>Net income US$ 945.6 million (FY 2010) </li></ul><ul><li>Total assets US$ 6.38 billion (FY 2010) </li></ul><ul><li>Total equity US$ 3.68 billion (FY 2010) </li></ul><ul><li>Employees 137,000 (2010) </li></ul><ul><li>Subsidiaries Starbucks Coffee Company Tazo Tea Company Seattle's Best Coffee Torrefazione Italia Hear Music Ethos Water </li></ul>
  5. 5. HISTORY <ul><li>In 1971, the first store of Starbucks was opened in Seattle. </li></ul><ul><li>Howard Schultz acquired the company in 1987. </li></ul><ul><li>Then Starbucks started setting up cafes where customers could sit and sip their favourite lattes and espressos. </li></ul><ul><li>16,120 stores in more than 49 countries by early 2008. </li></ul>
  6. 6. BACKGROUND <ul><li>It’s a brainchild of English teacher Jerry Baldwin, History teacher Zev Siegel, and writer Gordon Bowker. </li></ul><ul><li>Opened in 1971 in Pike Place Market, Seattle. </li></ul><ul><li>The first store sold fresh roasted, gourmet coffee beans, and brewing and roasting accessories. </li></ul><ul><li>Company legend was named after the coffee-loving first mate in MOBY DICK. </li></ul>
  7. 7. CNTI… <ul><li>International coffee and coffeehouse chain. •Headquarters – SEATTLE. •16,120 STORES in 49 countries. •11,000 in U.S, 1000 in Canada </li></ul><ul><li>800 in Japan. </li></ul><ul><li>• Sells drip brewed coffee,espresso . </li></ul><ul><li>• Starbucks entertainment division brand, </li></ul><ul><li>The company also markets booksmusic, and film. </li></ul><ul><li>• Original name Starbucks coffee, Tea, and Spice. </li></ul><ul><li>Products sold include: </li></ul><ul><ul><li>- beverages - pastries </li></ul></ul><ul><ul><li>- whole coffee beans - coffee-related retail items </li></ul></ul>
  8. 8. MISSION <ul><li>Company Mission Statement: </li></ul><ul><ul><li>“ Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” </li></ul></ul><ul><li>Environmental Mission Statement: </li></ul><ul><ul><li>“ Starbucks is committed to a role of environmental leadership in all facets of our business.” </li></ul></ul><ul><li>Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time </li></ul>
  9. 9. LOGO CHANGES <ul><li>A) Engraving of a twin-tailed siren (15th century) </li></ul><ul><li>B) First Starbucks logo (1971 - 1987) </li></ul><ul><li>C) Il Giornale logo </li></ul><ul><li>D) Merging of Starbucks and Il Giornale (1987 - 1992) </li></ul><ul><li>E) Redesigned Starbucks logo (1992 - today) </li></ul><ul><li>F) Current Starbucks logo , a revival of the original </li></ul>
  10. 10. PRINCIPLES <ul><li>Provide a great work environment and treat each other with respect </li></ul><ul><li>and dignity. </li></ul><ul><li>Embrace diversity as an essential component in the business is done. </li></ul><ul><li>Apply the highest standards of excellence to the purchasing, roasting </li></ul><ul><li>and fresh delivery of coffee. </li></ul><ul><li>Develop enthusiastically satisfied customers all of the time. </li></ul><ul><li>Contribute positively to communities and environment. </li></ul><ul><li>Recognize that profitability is essential for future success. </li></ul>
  12. 12. Starbucks Corporate Strategy <ul><li>Maximize market penetration </li></ul><ul><li>Provide a relaxing, attractive social atmosphere </li></ul><ul><li>Offer high-quality products </li></ul><ul><li>Create a great working environment </li></ul><ul><li>Achieve profitability </li></ul>
  13. 13. Starbucks SWOT Analysis <ul><li>Strengths </li></ul><ul><ul><li>Largest market share in industry </li></ul></ul><ul><ul><li>Differentiated atmosphere </li></ul></ul><ul><li>Weaknesses </li></ul><ul><ul><li>Aggressive expansion could lead to managerial / financial problems </li></ul></ul><ul><li>Opportunities </li></ul><ul><ul><li>Whole bean sales in supermarkets </li></ul></ul><ul><li>Threats </li></ul><ul><ul><li>Lack of ownership of coffee farms can lead to price fluctuations </li></ul></ul>
  14. 14. Industry PEST Analysis <ul><li>Political Influences </li></ul><ul><ul><li>Relationships between coffee producing nations and US </li></ul></ul><ul><ul><li>State & Local government controls </li></ul></ul><ul><li>Economic Influences </li></ul><ul><ul><li>Constant demand for food and beverages </li></ul></ul><ul><ul><li>Changes in disposable income could influence purchase levels </li></ul></ul><ul><li>Social Influences </li></ul><ul><ul><li>Consumer preferences could shift from coffee to other beverages </li></ul></ul><ul><li>Technological Influences </li></ul><ul><ul><li>Use of technology can improve operational efficiencies </li></ul></ul>
  16. 16. FINANCIAL HIGHLIGHTS <ul><li>SALES 11.51 BIL </li></ul><ul><li>INCOME 1.17 BIL </li></ul><ul><li>NET PROFIT MARGIN 10.15% </li></ul><ul><li>RETURN ON EQUITY 29.67% </li></ul><ul><li>DEBT/EQUITY RATIO 0.13 </li></ul><ul><li>REVENUE/SHARE 14.99 </li></ul><ul><li>EARNINGS/SHARE 1.52 </li></ul><ul><li>BOOK VALUE/SHARE 5.80 </li></ul><ul><li>DIVIDEND RATE 0.52 </li></ul><ul><li>DIVIDEND YIELD 1.22 </li></ul><ul><li>PAYOUT RATIO 33.00% </li></ul>
  18. 18. STOCK RISE <ul><li>Starbucks Enjoys Best Fiscal Quarter – Starbucks Stock Rises </li></ul><ul><li>The Starbucks company recently enjoyed its very best fiscal quarter in all of its history. Total growth of Starbucks in 2011 is estimated to be 16% and this is expected to be followed by an approximately 18% growth in 2012. </li></ul>
  19. 19. Wrap-Up <ul><li>Starbucks is the market leader in a growing market segment </li></ul><ul><li>Starbucks is known world-wide for its high-quality food products and differentiated “Third Place” atmosphere </li></ul><ul><li>The ideals of the corporate mission is taken care and has been very profitable, but there are still opportunities for improvement </li></ul>