- A whole-farm strategy is needed to reduce the environmental impacts of nitrogen from agriculture. Focusing only on maximizing milk production per cow can cause problems, while optimizing the farm as a whole and using lower inputs has benefits for both the environment and the economy. - One farmer in the Netherlands increased milk production from 700,000 kg to 1,200,000 kg from 1979 to 2017 while lowering purchased nitrogen fertilizers and concentrates through a focus on "low input" and improving income across the farm as a whole. - An integrated set of key performance indicators (KPIs) can help stimulate farms to transition to more sustainable practices by rewarding higher scores across environmental, social, and economic areas of