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Automated System for Business
Processes and Standards Control – MD
Audit 4.0
MD AUDIT 4.0
«A cloud platform for planning and conducting
inspections of retail outlets and other objects»
SAAS OFFERING
• IT-consulting & Audit. Implementation. Development. Integration
ACCOMPANYING  COMPLEMENTING PROJECTS
• MDM: EMM Knox  SAP Afaria  EMM Microsoft
• B2B mobile devices SAMSUNG devices
• Tablet of Executive
ALL THE PROCESSES UNDER YOUR 100% CONTROL
A unique system for audit of retail outlets and spaces «MD AUDIT
4.0»* improves the execution of accepted business processes in retail
outlets.
Proved by our client
X5 Retail Group
• Control of supervisor’s location
• Integration with SAP HR and 1 С for calculating
bonuses and remuneration
• Integration with a mobile application to collect
data from clients
• Inspections by mystery buyers
• Data capture from electricity meters
• Follow the progress of field work by looking at
the status of tasks and accomplished visits in
real-time
• Convenient builder of checks
• The system entirely adapts to your needs!
• Web-interface and Android & iOS Applications
• Calendar of audit planning
• Opportunity to attach a photo
• Evaluate results by a set of analytical reports.
Upload data in Excel or BI-systems
• Number of planned and unplanned visits in
the form of a diagram
ERGONOMIC AND INTUITIVE INTERFACE OF THE WEB-SITE AND
MOBILE APP
PROJECT EFFICIENCY
With the usage of audit you can increase turnover
up to 33% within 3 month
• Customer’s traffic growth
• Growth of an average cheque
• Reduction of operating costs
• Increase profit
• Customer’s conversion growth
• Loss of inventory holdings reduction
ECONOMIC PERFORMANCE
PROJECT EFFICIENCY
• Representation of brands in retail
• Monitoring of pricing policy and strategies of competitors
• Following the changes of the company’s position
• Collecting data on SKU
• An objective analysis of the situation in the places of sales
TRADE AUDITCONTROL OF STANDARDS
• Quality of the staff control
• Quality of service with the usage of method “mystery
shopping”
• Quality of goods and services inspection
• Control of corporate standards and business processes
control execution
• Evaluation of the effectiveness of retail outlets
(Benchmarking)
• Ensuring availability of assortment, POS materials
• Control and retention of shelves (facing, share of shelves, the
height of the product)
• Display of products in retail outlets according to company
standards
• Control of stock
• Collection of data about competitive environment of the goods
• Manage relations with the retail outlets' employees
DISTRIBUTION CONTROL
• Availability of SKUs and product categories in retail outlets
• Monitoring of goods out of stock or overstock products
• Availability of the brand in product points
• Effectiveness of marketing campaigns in product points
• Control over adherence distributors to territorial policy
PROJECT EFFICIENCY
MERCHANDISING
• Identifying value for customers and testing new products
• Surveys of consumers to identify the needs and assessment of
demand
• Monitoring of consumer reaction to new products in retail outlets
• Monitoring of price and elasticity of demand
• Monitoring of the perception of brands by consumers in retail
MARKETING RESEARCHES OF CUSTOMERS CONTROL STANDARDS
• Quality of staff control
• Quality of service with the usage of method “mystery
shopping”
• Quality of goods and services inspection
• Execution of corporate standards and control of business
processes
• Evaluation of the effectiveness of retail outlets
(Benchmarking)
PROJECT EFFICIENCY
• Control of observance of standards and algorithms while
preparation and conduct of surgical operation
• Control of the turnover of narcotic drugs and medical products
• Control of observance of standards and algorithms while Контроль
соблюдения стандартов и алгоритмов при sampling and
conducting of laboratory analyses
MEDICINE PRODUCTION AREAS
• Control / monitoring of compliance with a Quality
Management System QMS (ISO 2200 / 9001, HASP) and
SanPiN norms
• Equipment control
• Monitoring of production process
PROJECT EFFICIENCY
Accompanying  complementation
projects with synergetic effect
• IT-consulting & Audit. Implementation.
Development. Integration
• MDM: EMM Knox  SAP Afaria  EMM
Microsoft
• B2B mobile devices SAMSUNG
devices
• Tablet of executive
• SAP Mobile Document
SAAS OFFERING
TABLET OF EXECUTIVE
Application for analysis of effectiveness of the company. All the
significant economic performance of your company is available for
you online.
Quickly transforms your business reports and data from SAP,
IBM, Microsoft, Oracle databases and BI-systems, as well as Excel,
CRM and accounting systems to interactive intuitive mobile
analytics.
• Development of mobile analytic application
• Implementation of analytical system SAP Business Objects
• Extension of the functionality of SAP Business Objects,
Oracle BI and other to use it on mobile devices
• Ensuring information security
• Integration with accounting systems
Proved by our clients
B2B MOBILE DEVICES
SAMSUNG DEVICES
GALAXY Tab Active & xCover3 is
designed for those who:
• Need survivability and continuous availability
• Want to obtain information in motion
• Need to work in the office and outdoors
• Need to rapid transmit the resulting data
• Want the warranty period of 3 years
• Want special accessories according to their wish
Impact resistance (MIL-STD 810G)
• Fall up to 1.2 m in a cover
• Elastic case
Protection from water and dust (IP67)
• Immersion in water up to 1 m for 30
minutes
• Full dust protection
• Protection of micro-USB without a cap
We offer a full range of services: Sales, delivery, setup, administration,
tech support, recycling, special projects (customization, branding
equipment and software).
MOBILE DEVICE MANAGEMENT
Proved by our clients
Efes Rus, X5 Retail Group, Yves Rocher
Mobile Dimension is the exclusive supplier
and integrator of solutions SAMSUNG Knox
EMM in Russian Federation
Administrator
530+ management policies
•Find
•Lock
•Wipe Lost Device
•Wipe Container
• Monitoring of devices location
• Remote administration and locking  erasing data
• Obtaining full control over the majority of supported devices and applications with
centralized device management
• Reduction of administration costs by 3-4 times!
Software for mobile device management
AUDIT
Audit of existing processes, development and maintenance of
application software in a company in order to their further
improvement in the following aspects:
• Providing the customer with accurate and timely information
about the status of software development
• Identifying vulnerability of existing systems
• Insufficient for business solutions IT-functional
• The timely release of new software products as well as their
updating
• Reducing number of defects in software products
• Optimizing the usage of resources and reducing overhead costs
• Increasing productivity of workers
• Identifying weak points of the development process
AUDIT
PROJECT RESULTS
Documented interview results. Application and infrastructure architecture.
The report about compliance of project documentation with GOST R ISO/IEC 12207-2010
Model «AS IS», including:
• List of systems which are under development and
maintenance. Process map for each of the applications
• List of used tools for process automation
• List of analyzed performance metrics and target metrics for
each of the analyzes applications
• Analysis of problem areas in applications
Model «TO BE», including:
• Recommendations for improvement and development for each
of the analyzed applications
• Recommendations for the organizational structure
• Recommendations for resource support
• Recommendations for targets and performance indicators of the
life cycle processes of the software
Conclusion according to the logic analysis and technical
implementation of the application interfaces:
• Compliance with the guideline of the operating system
• Ease of daily routine
• Necessary messages about errors
• Analysis of speed of the interfaces
• The simplicity of the interface performance
Conclusion according to the results of code analysis:
• Code readability
• Ease of support, testing
• Usage of memory resource, CPU time
• Exceptions handling
SAP MOBILE DOCUMENTS
SAP Mobile Documents transform iPad и Android tablets into enterprise mobile
workplaces, providing users safety and ease of use of corporate files anytime anywhere.
System administrators configure security policies for working with files from mobile
devices, manage user accounts and access to corporate information.
Use cases:
• Hold meetings with complete packages of
documents for all the participants
• Work effectively with documents outside the office
• Always to have a complete set of project or other
working documentation
• Sync important information between your personal
computer and mobile device
Proved by our client
X5 Retail Group
The composition of pre-configured solutions include:
• Hardware platform IBM P710
• Soft SAP Mobile Documents;
• Integration works
OUR CLIENTS TRUST US
GK “Rosatom”
We have designed and implemented mobile solution
“Tablet of executive" for the Corporation.
NK “LUKOIL”
We have designed and implemented mobile solution
“Tablet of president NK LUKOIL” based on SAP
Mobile Platform.
CJSC "Rusagrotrans“
We have implemented a class system MDM – SAP
Afaria, and provided secure access to SAP Business
Objects through enterprise mobile devices.
JSC "Novosibirskenergosbyt“
We have developed a mobile application "Service-the
Population“ for linking consumers and suppliers of
housing services.
X5 Retail Group
We have developed and implemented a system to audit
retail outlets and areas for the network "Pyaterochka"
The Treasury of the Russian Federation
We have developed integrated with the GUS mobile
solution for access to the documents of state importance
and operational information about more than 144
indicators.
Efes Group
We have conducted the implementation of SAP
Afaria to monitor more than 3,000 mobile devices of
remote employees.
GC “Region”
The first in Russia, we completed the systems
implementation of SAP Mobility.
Biletix.ru
We have developed a custom solution for booking
tickets which received a reputable award travel.ru.
CJSC “Partinvest”
We have developed a cloud solution “Mobile
Reception” for effective communication between
private clinics and their clients.
НАШИ ПАРТНЕРЫ
ABOUT THE COMPANY “MOBILE DIMENSION”
• “Mobile Dimension” is the dynamically developing company that creates cutting-edge mobile
solutions for corporate business. In each project we see the final goal – to increase the client's
profits. Under this goal we provide a comprehensive approach, solving the tasks of the customer
“under the key” – from formulation of technical specifications and design to promotion and
support.
• We specialize in the development and implementation of mobile technologies based on SAP
products, development in iOS, Android and Windows Phone.
• Our consultants were the first in Russia who has successfully completed projects for SAP Mobile
Documents, Mocana and Afaria in Russia, implemented a number of successful projects on mobile
application development.
• Also, the company received the status of a SAP Validated Expertise Partner for SAP Mobility
because of the implementation of projects in the area of corporate security for mobile access.
TRANSPARENT AND CLEAR STAGES OF DEVELOPMENT
Stage 1
ИINTERVIEW
WITH A
CLIENT
Stage 2
ANALYSIS
Stage 3
DESIGN
Stage 4
CREATION
Stage 5
TESTING
Stage 6
LAUNCH
Stage 7
REVIEWS AND
PROMOTION
Stage 8
SUPPORT AND
EXTENSION
WHY US?
OUR SERVICES
Analysis and description
of the top-level business
processes
Selection processes where the
return from the
implementation of mobile
solutions is maximum
Creation of recommendations to
provide information security
Creation of recommendations to
architecture and technology of
mobile application
AT STRATEGIC LEVEL AT TACTICAL LEVEL
Portals (EWP)
Panels for executives
Formatted reporting
Mobility for employees
Mobility for clients
Provision of data
Mobile devices management
Mobile access and development infrastructure
The aggregation and storage of analytical data
Backup and restore data
Infrastructure
Processes
Budgeting Document circulation ERP systems Content management Service and repairs
PROJECTS GEOGRAPHY
LONDON
MINSK
MOSCOW
ST. PETERSBURG
DUBAI
NOVOSIBIRSK
EKATERINBURG
Andrew Bashin
Director of sales and development
LLC “Mobile Dimension”
e: abashin@mobiledimension.ru
t: +7 916 541 71 89
THANK YOU FOR ATTENTION!
We are ready to tell you details about all our products and developments at your request
Mobile Dimension
info@mobiledimension.ru
8 800 555 67 13
dev.mobiledimension.ru
mdm.mobiledimension.ru

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Presentation md audit 4 eng

  • 1. Automated System for Business Processes and Standards Control – MD Audit 4.0
  • 2. MD AUDIT 4.0 «A cloud platform for planning and conducting inspections of retail outlets and other objects» SAAS OFFERING • IT-consulting & Audit. Implementation. Development. Integration ACCOMPANYING COMPLEMENTING PROJECTS • MDM: EMM Knox SAP Afaria EMM Microsoft • B2B mobile devices SAMSUNG devices • Tablet of Executive
  • 3. ALL THE PROCESSES UNDER YOUR 100% CONTROL A unique system for audit of retail outlets and spaces «MD AUDIT 4.0»* improves the execution of accepted business processes in retail outlets. Proved by our client X5 Retail Group • Control of supervisor’s location • Integration with SAP HR and 1 С for calculating bonuses and remuneration • Integration with a mobile application to collect data from clients • Inspections by mystery buyers • Data capture from electricity meters • Follow the progress of field work by looking at the status of tasks and accomplished visits in real-time • Convenient builder of checks • The system entirely adapts to your needs! • Web-interface and Android & iOS Applications • Calendar of audit planning • Opportunity to attach a photo • Evaluate results by a set of analytical reports. Upload data in Excel or BI-systems • Number of planned and unplanned visits in the form of a diagram
  • 4. ERGONOMIC AND INTUITIVE INTERFACE OF THE WEB-SITE AND MOBILE APP
  • 5. PROJECT EFFICIENCY With the usage of audit you can increase turnover up to 33% within 3 month • Customer’s traffic growth • Growth of an average cheque • Reduction of operating costs • Increase profit • Customer’s conversion growth • Loss of inventory holdings reduction ECONOMIC PERFORMANCE
  • 6. PROJECT EFFICIENCY • Representation of brands in retail • Monitoring of pricing policy and strategies of competitors • Following the changes of the company’s position • Collecting data on SKU • An objective analysis of the situation in the places of sales TRADE AUDITCONTROL OF STANDARDS • Quality of the staff control • Quality of service with the usage of method “mystery shopping” • Quality of goods and services inspection • Control of corporate standards and business processes control execution • Evaluation of the effectiveness of retail outlets (Benchmarking)
  • 7. • Ensuring availability of assortment, POS materials • Control and retention of shelves (facing, share of shelves, the height of the product) • Display of products in retail outlets according to company standards • Control of stock • Collection of data about competitive environment of the goods • Manage relations with the retail outlets' employees DISTRIBUTION CONTROL • Availability of SKUs and product categories in retail outlets • Monitoring of goods out of stock or overstock products • Availability of the brand in product points • Effectiveness of marketing campaigns in product points • Control over adherence distributors to territorial policy PROJECT EFFICIENCY MERCHANDISING
  • 8. • Identifying value for customers and testing new products • Surveys of consumers to identify the needs and assessment of demand • Monitoring of consumer reaction to new products in retail outlets • Monitoring of price and elasticity of demand • Monitoring of the perception of brands by consumers in retail MARKETING RESEARCHES OF CUSTOMERS CONTROL STANDARDS • Quality of staff control • Quality of service with the usage of method “mystery shopping” • Quality of goods and services inspection • Execution of corporate standards and control of business processes • Evaluation of the effectiveness of retail outlets (Benchmarking) PROJECT EFFICIENCY
  • 9. • Control of observance of standards and algorithms while preparation and conduct of surgical operation • Control of the turnover of narcotic drugs and medical products • Control of observance of standards and algorithms while Контроль соблюдения стандартов и алгоритмов при sampling and conducting of laboratory analyses MEDICINE PRODUCTION AREAS • Control / monitoring of compliance with a Quality Management System QMS (ISO 2200 / 9001, HASP) and SanPiN norms • Equipment control • Monitoring of production process PROJECT EFFICIENCY
  • 10. Accompanying complementation projects with synergetic effect • IT-consulting & Audit. Implementation. Development. Integration • MDM: EMM Knox SAP Afaria EMM Microsoft • B2B mobile devices SAMSUNG devices • Tablet of executive • SAP Mobile Document SAAS OFFERING
  • 11. TABLET OF EXECUTIVE Application for analysis of effectiveness of the company. All the significant economic performance of your company is available for you online. Quickly transforms your business reports and data from SAP, IBM, Microsoft, Oracle databases and BI-systems, as well as Excel, CRM and accounting systems to interactive intuitive mobile analytics. • Development of mobile analytic application • Implementation of analytical system SAP Business Objects • Extension of the functionality of SAP Business Objects, Oracle BI and other to use it on mobile devices • Ensuring information security • Integration with accounting systems Proved by our clients
  • 12. B2B MOBILE DEVICES SAMSUNG DEVICES GALAXY Tab Active & xCover3 is designed for those who: • Need survivability and continuous availability • Want to obtain information in motion • Need to work in the office and outdoors • Need to rapid transmit the resulting data • Want the warranty period of 3 years • Want special accessories according to their wish Impact resistance (MIL-STD 810G) • Fall up to 1.2 m in a cover • Elastic case Protection from water and dust (IP67) • Immersion in water up to 1 m for 30 minutes • Full dust protection • Protection of micro-USB without a cap We offer a full range of services: Sales, delivery, setup, administration, tech support, recycling, special projects (customization, branding equipment and software).
  • 13. MOBILE DEVICE MANAGEMENT Proved by our clients Efes Rus, X5 Retail Group, Yves Rocher Mobile Dimension is the exclusive supplier and integrator of solutions SAMSUNG Knox EMM in Russian Federation Administrator 530+ management policies •Find •Lock •Wipe Lost Device •Wipe Container • Monitoring of devices location • Remote administration and locking erasing data • Obtaining full control over the majority of supported devices and applications with centralized device management • Reduction of administration costs by 3-4 times! Software for mobile device management
  • 14. AUDIT Audit of existing processes, development and maintenance of application software in a company in order to their further improvement in the following aspects: • Providing the customer with accurate and timely information about the status of software development • Identifying vulnerability of existing systems • Insufficient for business solutions IT-functional • The timely release of new software products as well as their updating • Reducing number of defects in software products • Optimizing the usage of resources and reducing overhead costs • Increasing productivity of workers • Identifying weak points of the development process
  • 15. AUDIT PROJECT RESULTS Documented interview results. Application and infrastructure architecture. The report about compliance of project documentation with GOST R ISO/IEC 12207-2010 Model «AS IS», including: • List of systems which are under development and maintenance. Process map for each of the applications • List of used tools for process automation • List of analyzed performance metrics and target metrics for each of the analyzes applications • Analysis of problem areas in applications Model «TO BE», including: • Recommendations for improvement and development for each of the analyzed applications • Recommendations for the organizational structure • Recommendations for resource support • Recommendations for targets and performance indicators of the life cycle processes of the software Conclusion according to the logic analysis and technical implementation of the application interfaces: • Compliance with the guideline of the operating system • Ease of daily routine • Necessary messages about errors • Analysis of speed of the interfaces • The simplicity of the interface performance Conclusion according to the results of code analysis: • Code readability • Ease of support, testing • Usage of memory resource, CPU time • Exceptions handling
  • 16. SAP MOBILE DOCUMENTS SAP Mobile Documents transform iPad и Android tablets into enterprise mobile workplaces, providing users safety and ease of use of corporate files anytime anywhere. System administrators configure security policies for working with files from mobile devices, manage user accounts and access to corporate information. Use cases: • Hold meetings with complete packages of documents for all the participants • Work effectively with documents outside the office • Always to have a complete set of project or other working documentation • Sync important information between your personal computer and mobile device Proved by our client X5 Retail Group The composition of pre-configured solutions include: • Hardware platform IBM P710 • Soft SAP Mobile Documents; • Integration works
  • 17. OUR CLIENTS TRUST US GK “Rosatom” We have designed and implemented mobile solution “Tablet of executive" for the Corporation. NK “LUKOIL” We have designed and implemented mobile solution “Tablet of president NK LUKOIL” based on SAP Mobile Platform. CJSC "Rusagrotrans“ We have implemented a class system MDM – SAP Afaria, and provided secure access to SAP Business Objects through enterprise mobile devices. JSC "Novosibirskenergosbyt“ We have developed a mobile application "Service-the Population“ for linking consumers and suppliers of housing services. X5 Retail Group We have developed and implemented a system to audit retail outlets and areas for the network "Pyaterochka" The Treasury of the Russian Federation We have developed integrated with the GUS mobile solution for access to the documents of state importance and operational information about more than 144 indicators. Efes Group We have conducted the implementation of SAP Afaria to monitor more than 3,000 mobile devices of remote employees. GC “Region” The first in Russia, we completed the systems implementation of SAP Mobility. Biletix.ru We have developed a custom solution for booking tickets which received a reputable award travel.ru. CJSC “Partinvest” We have developed a cloud solution “Mobile Reception” for effective communication between private clinics and their clients. НАШИ ПАРТНЕРЫ
  • 18. ABOUT THE COMPANY “MOBILE DIMENSION” • “Mobile Dimension” is the dynamically developing company that creates cutting-edge mobile solutions for corporate business. In each project we see the final goal – to increase the client's profits. Under this goal we provide a comprehensive approach, solving the tasks of the customer “under the key” – from formulation of technical specifications and design to promotion and support. • We specialize in the development and implementation of mobile technologies based on SAP products, development in iOS, Android and Windows Phone. • Our consultants were the first in Russia who has successfully completed projects for SAP Mobile Documents, Mocana and Afaria in Russia, implemented a number of successful projects on mobile application development. • Also, the company received the status of a SAP Validated Expertise Partner for SAP Mobility because of the implementation of projects in the area of corporate security for mobile access.
  • 19. TRANSPARENT AND CLEAR STAGES OF DEVELOPMENT Stage 1 ИINTERVIEW WITH A CLIENT Stage 2 ANALYSIS Stage 3 DESIGN Stage 4 CREATION Stage 5 TESTING Stage 6 LAUNCH Stage 7 REVIEWS AND PROMOTION Stage 8 SUPPORT AND EXTENSION WHY US?
  • 20. OUR SERVICES Analysis and description of the top-level business processes Selection processes where the return from the implementation of mobile solutions is maximum Creation of recommendations to provide information security Creation of recommendations to architecture and technology of mobile application AT STRATEGIC LEVEL AT TACTICAL LEVEL Portals (EWP) Panels for executives Formatted reporting Mobility for employees Mobility for clients Provision of data Mobile devices management Mobile access and development infrastructure The aggregation and storage of analytical data Backup and restore data Infrastructure Processes Budgeting Document circulation ERP systems Content management Service and repairs
  • 22. Andrew Bashin Director of sales and development LLC “Mobile Dimension” e: abashin@mobiledimension.ru t: +7 916 541 71 89 THANK YOU FOR ATTENTION! We are ready to tell you details about all our products and developments at your request Mobile Dimension info@mobiledimension.ru 8 800 555 67 13 dev.mobiledimension.ru mdm.mobiledimension.ru

Editor's Notes

  1. Team Collaboration: Teams arbeiten innerhalb von Unternehmen in Projekten oder über Abteilungs- und Standortgrenzen hinweg zusammen. Darunter verstehen wir die virtuelle Zusammenarbeit innerhalb von Unternehmen in Projekten oder über Abteilungs- und Standortgrenzen hinweg. Kommunikationsprozesse und interne Abläufe werden effektiver, Projektteamarbeit wird mit kleinen ICT-Tools beschleunigt und verbessert, Entscheidungen werden schneller herbeigeführt. Die Weiterentwicklung des Intranets als zentrale Wissensaustauschplattform (z. B. als Wikis, Social Networks, Blogs) spielt eine immer größere Rolle und fördert das Auffinden von Experten im Unternehmen. Cross Company Collaboration: Unternehmen arbeiten in firmen-übergreifenden Netzwerken oder Projektteams zusammen. Virtuelle Zusammenarbeit in unternehmensübergreifenden Netzwerken oder Projektteams. Davon sind durchaus und zunehmend die Kernprozesse betroffen, z. B. werden die Zulieferer in den Produktentwicklungsprozess der Automobilhersteller integriert, Logistik-Dienstleister sind integraler Bestandteil von weltweiten Lieferketten und selbst Konkurrenten entwickeln gemeinsam innovative Bauteile, um Kosten zu senken. Bei der Zusammenarbeit mit Partnern, Lieferanten und in externen Projektteams kommt es darauf an, die Kollaborationsprozesse unternehmensübergreifend möglichst nahtlos aufeinander abzustimmen. Unterschiedliche Software, Standards und Compliance erschweren die Zusammenarbeit zusätzlich. Auch das Thema Sicherheit sollte hier besonders beachtet werden. Bei strategisch wichtigen Projekten an denen auch Mitbewerber arbeiten, möchte ich als Unternehmen sicherstellen, dass nur die richtigen Informationen rausgehen und auch nur die richtigen Personen diese Informationen bekommen. Deshalb sollte man bei unternehmensübergreifender Zusammenarbeit auf hochsichere Plattformen mit individuellen Schnittstellen bauen. Mass Collaboration: Mit geeigneten Plattformen können Unternehmen erstmalig ohne großen Aufwand an das Wissen, das Know-how und die Leistungen von großen Gruppen gelangen. Das Web 2.0 eröffnet Unternehmen im Hinblick auf die Zusammenarbeit mit großen Gruppen ganz neue Möglichkeiten. Heutzutage haben wir zum ersten Mal die technischen Möglichkeiten, ohne großen Aufwand Wissen, Know-how und Leistungen von großen Gruppen abzugreifen. Die Unternehmen sind in der Lage, über performante Schnittstellen die Zusammenarbeit mit vielen externen Know-how-Trägern, z. B. für Entwicklungs- oder Forschungszwecke, zu fördern und somit von der "wisdom of the crowd" zu profitieren. Auf diese Weise werden Kunden zu Entwicklern und Designern. Es entstehen Communities und Portale mit der Zielsetzung, z. B. von Open-Innovation (Anm.: Integration des Kunden für die Entwicklung von neuen Produktideen und Innovationen, z. B. Kundenbeteiligung am Design für den neuen Fiat500) oder Mass Customization (Anm.: z. B. Nike-Turnschuhe: NikeID; eigenes Gestalten von Produkten in einem bestimmten vordefinierten Rahmen). Allerdings ist nicht alleine Co-Creation / Open Innovation der Treiber für Mass Collaboration: der intensive Austausch mit Kunden bzw. Endverbrauchen sorgt für eine andere Bindung an das Unternehmen und erhöht die Markenidentifikation. So werden die neuen Schnittstellen zum Käufer zugleich auch zu Service- und PR-Instrumenten.
  2. Team Collaboration: Teams arbeiten innerhalb von Unternehmen in Projekten oder über Abteilungs- und Standortgrenzen hinweg zusammen. Darunter verstehen wir die virtuelle Zusammenarbeit innerhalb von Unternehmen in Projekten oder über Abteilungs- und Standortgrenzen hinweg. Kommunikationsprozesse und interne Abläufe werden effektiver, Projektteamarbeit wird mit kleinen ICT-Tools beschleunigt und verbessert, Entscheidungen werden schneller herbeigeführt. Die Weiterentwicklung des Intranets als zentrale Wissensaustauschplattform (z. B. als Wikis, Social Networks, Blogs) spielt eine immer größere Rolle und fördert das Auffinden von Experten im Unternehmen. Cross Company Collaboration: Unternehmen arbeiten in firmen-übergreifenden Netzwerken oder Projektteams zusammen. Virtuelle Zusammenarbeit in unternehmensübergreifenden Netzwerken oder Projektteams. Davon sind durchaus und zunehmend die Kernprozesse betroffen, z. B. werden die Zulieferer in den Produktentwicklungsprozess der Automobilhersteller integriert, Logistik-Dienstleister sind integraler Bestandteil von weltweiten Lieferketten und selbst Konkurrenten entwickeln gemeinsam innovative Bauteile, um Kosten zu senken. Bei der Zusammenarbeit mit Partnern, Lieferanten und in externen Projektteams kommt es darauf an, die Kollaborationsprozesse unternehmensübergreifend möglichst nahtlos aufeinander abzustimmen. Unterschiedliche Software, Standards und Compliance erschweren die Zusammenarbeit zusätzlich. Auch das Thema Sicherheit sollte hier besonders beachtet werden. Bei strategisch wichtigen Projekten an denen auch Mitbewerber arbeiten, möchte ich als Unternehmen sicherstellen, dass nur die richtigen Informationen rausgehen und auch nur die richtigen Personen diese Informationen bekommen. Deshalb sollte man bei unternehmensübergreifender Zusammenarbeit auf hochsichere Plattformen mit individuellen Schnittstellen bauen. Mass Collaboration: Mit geeigneten Plattformen können Unternehmen erstmalig ohne großen Aufwand an das Wissen, das Know-how und die Leistungen von großen Gruppen gelangen. Das Web 2.0 eröffnet Unternehmen im Hinblick auf die Zusammenarbeit mit großen Gruppen ganz neue Möglichkeiten. Heutzutage haben wir zum ersten Mal die technischen Möglichkeiten, ohne großen Aufwand Wissen, Know-how und Leistungen von großen Gruppen abzugreifen. Die Unternehmen sind in der Lage, über performante Schnittstellen die Zusammenarbeit mit vielen externen Know-how-Trägern, z. B. für Entwicklungs- oder Forschungszwecke, zu fördern und somit von der "wisdom of the crowd" zu profitieren. Auf diese Weise werden Kunden zu Entwicklern und Designern. Es entstehen Communities und Portale mit der Zielsetzung, z. B. von Open-Innovation (Anm.: Integration des Kunden für die Entwicklung von neuen Produktideen und Innovationen, z. B. Kundenbeteiligung am Design für den neuen Fiat500) oder Mass Customization (Anm.: z. B. Nike-Turnschuhe: NikeID; eigenes Gestalten von Produkten in einem bestimmten vordefinierten Rahmen). Allerdings ist nicht alleine Co-Creation / Open Innovation der Treiber für Mass Collaboration: der intensive Austausch mit Kunden bzw. Endverbrauchen sorgt für eine andere Bindung an das Unternehmen und erhöht die Markenidentifikation. So werden die neuen Schnittstellen zum Käufer zugleich auch zu Service- und PR-Instrumenten.