Presentation: Ice mobile
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This document discusses using small data to understand customer motivations and create relevant experiences. It advocates segmenting customers based on motivation rather than behavior and mapping their holistic journey to identify opportunities. An example experience map is provided for a loyalty program customer segmented as "Realistic Rose" who aspires to rewards but fears disappointment. Push notifications timed to her journey increased app usage and program engagement. The conclusion emphasizes that technology powering experiences must work consistently everywhere and engagement timing is important.
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In deze presentatie:
Waarom is Mobile zo belangrijk?
Wat is de volgende stap in mobile? (vanuit een marketingperspectief)
Hoe meet je succes, ROI of ROAS voor mobiele campagnes middels Google Analytics?
Waarom is het zo lastig om mobiel te converteren?
Hoe converteren mobiele bezoekers nog meer?
Hoe zijn cross-device conversies inzichtelijk te maken?
Een paar laatste tips
English summary:
Why is ‘mobile’ so important?
What is the next step in mobile?
How to measure succes/ ROAS for mobile campaigns using Google Analytics
Why mobile conversions are so hard
How to measure cross-device
Some final advice
"Top 10 Considerations for Choosing a CRM"
1) The document discusses considerations for choosing and implementing a customer relationship management (CRM) system for graduate recruiting. It outlines 10 key factors to evaluate, such as determining business needs, budget, level of IT support, and desired functionality.
2) Choosing a cloud-based CRM model is recommended for benefits like automatic upgrades, lower costs, and real-time access. Integrating multiple data sources and automating workflows can help simplify recruiting processes.
3) An effective CRM system can help recruiters personalize communications, track recruitment metrics and results, and develop a 360-degree view of students to strengthen relationships throughout the recruitment lifecycle.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
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留信网认证的作用:
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Presentation: Ice mobile
- 1. Creating relevant experiences based on motivations 25 NOVEMBER 2016 RUTGER VAN BERGEN
- 2. Plus The Netherlands Appie (AH) The Netherlands Azbuka Russia Carrefour France Big C Thailand Alfa Mart Indonesia IceMobile: Worldwide experience with a strong focus on Loyalty & Retail
- 4. “Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, but everyone thinks everyone else is doing it, so everyone claims they are doing it.” - Dan Ariely
- 5. Big Data isn’t the key to Getting Personal
- 6. About machines Shows scale Slow and expensive Big data tells you what About people Shows opportunity Fast and cheap Small data tells you why
- 7. Big and small data at IceMobile BI Department UX Lab
- 8. GoPro visitor Small data: research made fast Context Chat Desk Research online & offline Interviews
- 9. Leveraging big data with small data through Experience Mapping
- 10. Anatomy of an Experience Map (Customer Journey 2.0)
- 11. Segmentation on Motivation instead of behaviour
- 15. Opportunities focused on Moments of Truth
- 16. The three elements of an Experience Map 1. Segmentation on motivation instead of behaviour and demographics 2. Holistic customer journey focused on the experience instead of channels 3. Leverage moments of truth with actionable opportunities
- 19. Aspires to get full set of rewards, but does not expect it Is afraid to be disappointed
- 21. "You have collected enough stamps to get WMF cookware!" "Pick up extra WMF cookware at your Superbrugsen store" Journey of Realistic Rose
- 22. "You have enough stamps to pick up a piece of WMF cookware at your Superbrugsen store" "You're on track to collect enough stamps for four pieces of WMF cookware" "Pick up extra WMF cookware at your Superbrugsen store" Solution for Realistic Rose
- 23. Results 49% open rate of push messages Tenfold higher app visits same day +144% registrations after notification +12% collectors after notification +27% redeemers after notification
- 24. Take-outs on tech • It has to work all the time • It has to work everywhere • It has to work smoothly • Engagement, and timing of it, is key → AWS services enable high availability → AWS’ data centers are available across the globe → AWS services are scalable, and can even auto-scale → AWS SNS enables individual and segmented push