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© 2013 IBM Corporation
The Connected Life: 25 Billion Connections
by 2020
Steve Hellin
Business Development Executive, Mobile
© 2013 IBM Corporation
2
Source: Company data, IDC, Yankee, Gartner, in Macquarie Group, March 2009
Multiple Sources: Intel, Ericsson, Gartner, etc.
Number of Connected Devices
2010
15 Billion
7 Billion
50 Billion
10
20
30
40
50
2015 2020
End-to-end IoT infrastructure is needed to operate and manage 50B connected devices by 2020
IoT Offers Huge Growth Opportunities in Infrastructures and Services
© 2013 IBM Corporation
3
Sample Use Cases for Mobile and M2M
Connected Vehicle
• Find my car
• Predictive parts failure
• Vibration detected, garage notified
• Unlock my car
• TV notifies of incoming calls
• Millions of homes subscribe and
publish events to head office (HQ)
• HQ sends targeted advertising back
Connected City
• Collision detected, emergency
services notified
• Surrounding vehicles notified
• Traffic lights controlled
Connected Home
© 2013 IBM Corporation
4
Expanding our mobile portfolio with new capabilities
125+ patents for wireless inventions in 2012, bringing the total to 270
1H 2012
IBM acquired:
IBM Worklight
IBM announced:
IBM Endpoint Manager
for mobile devices
Named leader in
interactive design
IBM acquired:
Emptoris Rivermine Telecom
Expense Management
IBM acquired:
Tealeaf CX Mobile
IBM announced:
Managed Mobility and MAPM Services
IBM announced:
IBM Security Access
Manager for Cloud
and Mobile
IBM announced:
IBM Connections Mobile
2H 2012
1H 2013
IBM announced:
IBM acquired:
Urban Code DevOps Platform
IBM announced:
IBM MessageSight
IBM announced:
IBM mobile cloud services
Worklight named ‘Best Mobile
Development Solution’
© 2013 IBM Corporation
5
IBM MessageSight appliance for MobileFirst & M2M
5
 Simplifies “Internet of things”, connected car, and mobile
 Designed for millions things, millions of events
 Very dense, very green technology
 m2m engineered for wireless, with low latency, reliable delivery and quality of service
 93x faster, 10x less battery, 8x lower bandwidth versus HTTPS
 1 rack does 273M messages/sec, 21M concurrent connections (like 1,000 web servers)
Source: http://stephendnicholas.com/archives/1217
© 2013 IBM Corporation
6
pub / sub
MQTT
HTML5 WebSocket
IBM MessageSight
Content
Insurers
OEM
Apps
MQ
WebSocket & MQTT
InfoSphere
Streams
IBM MessageSight for mobile and m2m
millions of connections
million of events
very dense, very green
1 rack = 1,000 web servers
93x faster messaging on mobile
11.89x less battery to send
170.9x less battery to receive
8x less wireless overhead
50µs app-to-app on fast network
© 2013 IBM Corporation
7
MobileFirst includes IBM Application Service Platform for Networks - scaling
M2M applications at the edge of the mobile network
Private Cloud
Mobile
Internet
Big Data
Social &
Internet Data
sources
DMZ APP
APP
Service
Service DB
APP
DB
APP
APP
API
Developer & Customer
communities
Enterprise
Internet of Things
Sensors
DB
Continued growth in
Smart Phone traffic
Service
IBM ASPN
Apps
Private Cloud
Service
IBM ASPN
Apps
Private Cloud
Service
IBM ASPN
Apps
Private Cloud
Enterprises are rapidly extending their
business processes to Mobile devices
Mission critical Vertical solutions increasingly
depend on wireless sensors
Mobile Networks are at the heart of Business Innovation and Transformation
Innovative software eco system
Optimise network traffic
Deliver low latency
Improve quality of experience
ASPN Benefits
© 2013 IBM Corporation
8
Benefits of running applications at the network edge
APP
APP
Service
Service APP
DB
Data Center
APP
APP
Cellular Network Service Network
RAN Core Network
Smart Wireless
Data Center
Cloud
Internet/Enterprise Network
Consumers,
Enterprise,
Government or
City, Network
Operator
Low latency
•Low RTT brings a
responsive &
immersive consumer
experience and
enables new M2M
scenarios.
Backhaul avoidance
•Processing and
caching at the edge
can reduce uplink and
downlink traffic flow.
Core network offload
•Processing at the edge
can reduce load on
core network,
especially for M2M
cases
Device CPU offload
•Offloading processing
from the device to
enables advanced
immersive and
assistive solutions with
reduced device CPU
requirements and
lower battery drain.
Radio & location
information
•Edge radio information
and location has better
fidelity than at the
core. More accurate,
higher sample
frequency, lower
latency of delivery.
The edge environment has capabilities that can be exploited?
© 2013 IBM Corporation
9
IBM industry solutions and strategic partners can bring compelling offerings to
the network edge quickly
City in Motion Real time city usage monitoring and transportation configuration
IBM Industry Solutions
Sample IBM solutions extended to run at network edge
IBM Partner Solutions
Sample Consumer services IBM could develop with strategic partners
Surveillance Mobile Surveillance with video analytics at base station
Retail Location based marketing & Customer insight
Energy & Utilities Real time sensor monitoring and control
Transport Road traffic monitoring, Connected Cars
M2M M2M Platform
Enterprise Enterprise location and security services
Gaming Local gaming server
Augmented Reality Enterprise and Consumer
© 2013 IBM Corporation
10
IBM City in Motion
IBM Offering Today’s Solution
Network Edge Based Solution Benefit to Mobile Operator
• Current solution has a lot of limitations
due to the centralised nature of analysis
• Limitations include
• Can not process in real time
• Lack of granularity does not allow
mode of transport to be identified
• Network Edge based solution can deliver unique
real time and mode of transport features
• Operator cell tower footprint provides distributed
infrastructure
• Sticky, long term annuity contract with city
ASPN
Analytics
• Location analytics
deployed directly at
cell tower
• Distributing
processing and
gaining access to
richer data
Data Center
Analytics
Mobile phone movements reveal
how and where people go
• real-time management (traffic
information, signal control, bus
dispatching, etc.)
• short-term planning (event
planning, road closures, time-of-
day adjustments, etc.)
• long-term planning (zoning
decisions, construction
scheduling, etc.)
© 2013 IBM Corporation
11
City Movement Sensors
City
App
API
City
rearranges
transport
system in
real time
Benefit to the city
City Transportation
Control System
Traffic Lights
Public Transport
Road Signs
Police
NSN Radio Access Cloud Server Operator Cloud
• Real time system wide visibility of
commuters using city transit network
• Real time insights into transit operations
performance
• Proactive management of public transport
and better informed commuters
Intelligent Transport
Solution
Real time Analytics Operator Revenue Opportunities
Integrate to City
Sell real time city movement
and city info to 3rd parties
Smart phone app overlaying
real time city performance on
map
Sell end to end solution for real
time transport management to
city
Operator provides real
time crowd movement
Smart City
Real time city
information
Real time movement
City provides real time
transit information
Processing location at the network edge
enables real time analysis and control
throughout the system
Radio data
IBM InfoSphere Streams
Aggregate
Control
Enabling the optimisation of City transport systems in real time
© 2013 IBM Corporation
12
IBM Smart Vision Suite
IBM Offering Today’s Solution
Network Edge Based Solution Benefit to Mobile Operator
• Light Portable
Observation Device
• Wireless Infrastructure
• Analytics Observational
Device
• Image Analytics
• Analytics deployed at
the Core requires high
bandwidth always on
connection
• Mobile surveillance offering can be
offered as a service
• Network backhaul optimised by carrying
analysed video meta data
Cameras
Cameras
ASPN
Analytics
• LPOD Analytics functions
deployed to network edge
as software
• Meta Data describing
objects is sent to network
core avoiding need to
carry raw video
© 2013 IBM Corporation
13
Wireless
M2M Service
Data
Warehousing
Device
Management
Intelligent
Water
Intelligent
Operations
Center
Intelligent
Transportation
Meter Data
Mgmt
Traditional Operator Services
IBM Smarter Cities Applications
+
Municipalities Utilities
Operator Brings a Bundled Offer
to the Target Market Segment Example
Offering
Target
Markets
Operators can compliment existing offerings with high value
IBM Smart offerings
© 2013 IBM Corporation
14
…and benefit from adjacent Sticky opportunities in the network
14
APP
APP
Service
Service DB
APP
DB
APP
APP
Internet of Things
Sensors
DB
APP Service
Private Cloud
Smarter City Analytics
Smart
Surveillance
M2M
Cities
Enterprises
HW
Software
Cellular
Comms
System
Integration
Middleware
Hosting
Operator Core
Business
Adjacencies Partners
Current scope
Mobile Network Edge scope Operator can offer a higher value
network based stack
$
$
© 2013 IBM Corporation
15
© 2013 IBM Corporation
16
Legal Disclaimer
• © IBM Corporation 2011. All Rights Reserved.
• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is
provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall
not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of,
creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this
presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.
Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
• If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete:
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending
upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no
assurance can be given that an individual user will achieve results similar to those stated here.
• If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete:
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance
characteristics may vary by customer.
• Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® Unyte™).
Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server). Please refer to http://www.ibm.com/legal/copytrade.shtml for
guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your presentation. All product names must be used as adjectives rather than nouns. Please list all
of the trademarks that you use in your presentation as follows; delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2,
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• If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete:
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Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
• If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete:
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and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration purposes only.

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Presentation - IBM - The Connected Life 25 Billion Connections by 2020.pdf

  • 1. © 2013 IBM Corporation The Connected Life: 25 Billion Connections by 2020 Steve Hellin Business Development Executive, Mobile
  • 2. © 2013 IBM Corporation 2 Source: Company data, IDC, Yankee, Gartner, in Macquarie Group, March 2009 Multiple Sources: Intel, Ericsson, Gartner, etc. Number of Connected Devices 2010 15 Billion 7 Billion 50 Billion 10 20 30 40 50 2015 2020 End-to-end IoT infrastructure is needed to operate and manage 50B connected devices by 2020 IoT Offers Huge Growth Opportunities in Infrastructures and Services
  • 3. © 2013 IBM Corporation 3 Sample Use Cases for Mobile and M2M Connected Vehicle • Find my car • Predictive parts failure • Vibration detected, garage notified • Unlock my car • TV notifies of incoming calls • Millions of homes subscribe and publish events to head office (HQ) • HQ sends targeted advertising back Connected City • Collision detected, emergency services notified • Surrounding vehicles notified • Traffic lights controlled Connected Home
  • 4. © 2013 IBM Corporation 4 Expanding our mobile portfolio with new capabilities 125+ patents for wireless inventions in 2012, bringing the total to 270 1H 2012 IBM acquired: IBM Worklight IBM announced: IBM Endpoint Manager for mobile devices Named leader in interactive design IBM acquired: Emptoris Rivermine Telecom Expense Management IBM acquired: Tealeaf CX Mobile IBM announced: Managed Mobility and MAPM Services IBM announced: IBM Security Access Manager for Cloud and Mobile IBM announced: IBM Connections Mobile 2H 2012 1H 2013 IBM announced: IBM acquired: Urban Code DevOps Platform IBM announced: IBM MessageSight IBM announced: IBM mobile cloud services Worklight named ‘Best Mobile Development Solution’
  • 5. © 2013 IBM Corporation 5 IBM MessageSight appliance for MobileFirst & M2M 5  Simplifies “Internet of things”, connected car, and mobile  Designed for millions things, millions of events  Very dense, very green technology  m2m engineered for wireless, with low latency, reliable delivery and quality of service  93x faster, 10x less battery, 8x lower bandwidth versus HTTPS  1 rack does 273M messages/sec, 21M concurrent connections (like 1,000 web servers) Source: http://stephendnicholas.com/archives/1217
  • 6. © 2013 IBM Corporation 6 pub / sub MQTT HTML5 WebSocket IBM MessageSight Content Insurers OEM Apps MQ WebSocket & MQTT InfoSphere Streams IBM MessageSight for mobile and m2m millions of connections million of events very dense, very green 1 rack = 1,000 web servers 93x faster messaging on mobile 11.89x less battery to send 170.9x less battery to receive 8x less wireless overhead 50µs app-to-app on fast network
  • 7. © 2013 IBM Corporation 7 MobileFirst includes IBM Application Service Platform for Networks - scaling M2M applications at the edge of the mobile network Private Cloud Mobile Internet Big Data Social & Internet Data sources DMZ APP APP Service Service DB APP DB APP APP API Developer & Customer communities Enterprise Internet of Things Sensors DB Continued growth in Smart Phone traffic Service IBM ASPN Apps Private Cloud Service IBM ASPN Apps Private Cloud Service IBM ASPN Apps Private Cloud Enterprises are rapidly extending their business processes to Mobile devices Mission critical Vertical solutions increasingly depend on wireless sensors Mobile Networks are at the heart of Business Innovation and Transformation Innovative software eco system Optimise network traffic Deliver low latency Improve quality of experience ASPN Benefits
  • 8. © 2013 IBM Corporation 8 Benefits of running applications at the network edge APP APP Service Service APP DB Data Center APP APP Cellular Network Service Network RAN Core Network Smart Wireless Data Center Cloud Internet/Enterprise Network Consumers, Enterprise, Government or City, Network Operator Low latency •Low RTT brings a responsive & immersive consumer experience and enables new M2M scenarios. Backhaul avoidance •Processing and caching at the edge can reduce uplink and downlink traffic flow. Core network offload •Processing at the edge can reduce load on core network, especially for M2M cases Device CPU offload •Offloading processing from the device to enables advanced immersive and assistive solutions with reduced device CPU requirements and lower battery drain. Radio & location information •Edge radio information and location has better fidelity than at the core. More accurate, higher sample frequency, lower latency of delivery. The edge environment has capabilities that can be exploited?
  • 9. © 2013 IBM Corporation 9 IBM industry solutions and strategic partners can bring compelling offerings to the network edge quickly City in Motion Real time city usage monitoring and transportation configuration IBM Industry Solutions Sample IBM solutions extended to run at network edge IBM Partner Solutions Sample Consumer services IBM could develop with strategic partners Surveillance Mobile Surveillance with video analytics at base station Retail Location based marketing & Customer insight Energy & Utilities Real time sensor monitoring and control Transport Road traffic monitoring, Connected Cars M2M M2M Platform Enterprise Enterprise location and security services Gaming Local gaming server Augmented Reality Enterprise and Consumer
  • 10. © 2013 IBM Corporation 10 IBM City in Motion IBM Offering Today’s Solution Network Edge Based Solution Benefit to Mobile Operator • Current solution has a lot of limitations due to the centralised nature of analysis • Limitations include • Can not process in real time • Lack of granularity does not allow mode of transport to be identified • Network Edge based solution can deliver unique real time and mode of transport features • Operator cell tower footprint provides distributed infrastructure • Sticky, long term annuity contract with city ASPN Analytics • Location analytics deployed directly at cell tower • Distributing processing and gaining access to richer data Data Center Analytics Mobile phone movements reveal how and where people go • real-time management (traffic information, signal control, bus dispatching, etc.) • short-term planning (event planning, road closures, time-of- day adjustments, etc.) • long-term planning (zoning decisions, construction scheduling, etc.)
  • 11. © 2013 IBM Corporation 11 City Movement Sensors City App API City rearranges transport system in real time Benefit to the city City Transportation Control System Traffic Lights Public Transport Road Signs Police NSN Radio Access Cloud Server Operator Cloud • Real time system wide visibility of commuters using city transit network • Real time insights into transit operations performance • Proactive management of public transport and better informed commuters Intelligent Transport Solution Real time Analytics Operator Revenue Opportunities Integrate to City Sell real time city movement and city info to 3rd parties Smart phone app overlaying real time city performance on map Sell end to end solution for real time transport management to city Operator provides real time crowd movement Smart City Real time city information Real time movement City provides real time transit information Processing location at the network edge enables real time analysis and control throughout the system Radio data IBM InfoSphere Streams Aggregate Control Enabling the optimisation of City transport systems in real time
  • 12. © 2013 IBM Corporation 12 IBM Smart Vision Suite IBM Offering Today’s Solution Network Edge Based Solution Benefit to Mobile Operator • Light Portable Observation Device • Wireless Infrastructure • Analytics Observational Device • Image Analytics • Analytics deployed at the Core requires high bandwidth always on connection • Mobile surveillance offering can be offered as a service • Network backhaul optimised by carrying analysed video meta data Cameras Cameras ASPN Analytics • LPOD Analytics functions deployed to network edge as software • Meta Data describing objects is sent to network core avoiding need to carry raw video
  • 13. © 2013 IBM Corporation 13 Wireless M2M Service Data Warehousing Device Management Intelligent Water Intelligent Operations Center Intelligent Transportation Meter Data Mgmt Traditional Operator Services IBM Smarter Cities Applications + Municipalities Utilities Operator Brings a Bundled Offer to the Target Market Segment Example Offering Target Markets Operators can compliment existing offerings with high value IBM Smart offerings
  • 14. © 2013 IBM Corporation 14 …and benefit from adjacent Sticky opportunities in the network 14 APP APP Service Service DB APP DB APP APP Internet of Things Sensors DB APP Service Private Cloud Smarter City Analytics Smart Surveillance M2M Cities Enterprises HW Software Cellular Comms System Integration Middleware Hosting Operator Core Business Adjacencies Partners Current scope Mobile Network Edge scope Operator can offer a higher value network based stack $ $
  • 15. © 2013 IBM Corporation 15
  • 16. © 2013 IBM Corporation 16 Legal Disclaimer • © IBM Corporation 2011. All Rights Reserved. • The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. • References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. • If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete: Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. • If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete: All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. • Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server). Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. • If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete: Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. • If you reference Java™ in the text, please mark the first use and include the following; otherwise delete: Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. • If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete: Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. • If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete: Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. • If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete: UNIX is a registered trademark of The Open Group in the United States and other countries. • If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete: Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. • If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration purposes only.