The document discusses transparency and trust in online media, specifically blogs. It notes that transparency in a blogger's motives, process, and willingness to admit mistakes can build more trust than traditional news organizations that don't provide the same transparency. It suggests that to be trusted, bloggers should openly reveal their process and any prejudices while engaging in conversation as part of the community.

1. Transparency Begets Trust in the Ever-Expanding Blogosphere Student Name ： HONG JIAWEI(Mia)

2. Transparency ＆ Trust http://e-xplorations.com/2010/06/establishing-trust-authority-online/

5. How the media is treating the bloggers and blogging? Don't have 'editors' or 'fact checkers' Untrustworthy

6. Attention index 1.The New York Times, 2.CNN , 3.BBC News, 4.The Washington Post, 5.Slashdot.org, 6.The Guardian, 7.Plastic

7. Why the bloggers are more believable than mainstream news organizations?

8. Four reasons for trusting bloggers : Niche expertise. Transparency in motives. Transparency in process. Forthrightness about mistakes.

10. Open the shades Reveal the process and prejudice Engage in the conversation Join in the community Transparency in a news culture