This document proposes a project to distribute clean cookstoves in Indonesia to reduce carbon emissions. Over 5 years, the project aims to distribute 10,000 cookstoves in Majalengka, West Java and partner with local companies to supply used cooking oil to fuel the stoves. The project expects to generate revenue from cookstove sales and carbon credits from verified emissions reductions. Financial projections estimate the project will reach profitability in year 2 and have a 50% internal rate of return over 5 years.

1. Clean Cookstove
Sustainability for Indonesia
Team 16
Biokraftstoffe

2. Menu of The Day

 Background

 Biokraftstoffe Project

 Key Partner

 Business Model

 CPO chain

 Project detail

 Customer Acquisition & Retention

 Organization Structure

 Financial Projection

3. Background

4. Biokraftstoffe Project
BSH Home Appliances
BioFuel Stove
Reduce Used Oil
User
Fast Food
Restaurant
Green Company

5. Key Partners
Used Oil
CPO Company Suppliers
Charity Program:
1 euro cent from the first 7.5
million BSH unit sold in Europe
Astra Agro Lestari has the largest from non cash transaction
planted CPO area in Indonesia.
Approximately 125,000 ha Used oil will be provided by modern
and traditional food chain and food
processing companya
(398 KFC and 120 MCD nation wide)

6. Business Model
Cost Structure Revenue Stream
1. Stove manufacturing cost 1. Partnership program
2. Cookstove price subsidy 2. Cookstove , used oil and preheating
3. Operational cost material sales
4. CDM registration and audit fee 3. VER Credits

7. CPO Chain
with total production 2.160.000 ton CPO/year, this company indirectly
responsible for used oil as the waste of CPO Usage

8. B/S/H/
Europe Charity Program
+
1 cent Euro
=
2,579 Free Unit Protos/year Reduce 2,776 ton CO2/year
for Indonesia or Plant 102,460 trees/year

9. Project Location
Majalengka, West Java
Large Area: ​1.204.24 km2 divided into 23 districts. Education Background
Total Populations: 1.153.442 Uneducated
Considerations: 6% 1%
9%
1. Poorly educated (See diagram) Elementary
32% School
2. Low economic level
Junior High
(20 percent of 12 million poor people in West
52% School
Java, located in this rural areas)
Senior High
3. High unemployment (7.83% of total labor force) School
D3/S1

10. CDM AMS-II.G
Project Scenario
Drop 8,000 Protos in 5 years
Revenue and Cost from CDM AMS-II.G
150000
Baseline Emission 139,071
Number of
Scenario Reduction 125000
Protos
(tCO2/year) (tCO2/year)
100000 98,814
in € (Euro)
Year 1 4,416 1,600 1,722
Revenue
Year 2 4,968 3,400 3,660 75000 75,000
Year 3 5,520 5,400 5,813 62,216
50000 CDM Fee (Initial
Year 4 6,072 7,600 8,181 and Annual)
Year 5 6,624 10,000 10,764 25000 29,278
0 0 13,514 13,514 13,514 13,514 13,514
0 1 2 3 4 5
Year

11. Customer Acquisition
Educate Partisipants in Monthly Arisan
Offer Partisipants to Fill out Application Form
Verification (Survey and Interview)
Promote/ Offer Protos to Users
Sentra Gorengan Merchants Households
Ex Users of Gas Stove
Ex Users of Kerosene Stove
Existing Users of Wood-fire stove

12. Restaurant Fast Food
CDM AMS-I.H
Project Scenario
Filtering process Coloring process Storage Distribution
Used oil
Hotels Food stall
Revenue and Cost from CDM AMS-I.H
80,000
75,000
67,932
60,000
51,628
in € (Euro)
Revenue
Baseline Emission 40,000
36,683
Number of
Scenario Reduction Fee (Initial and
Protos annual)
(tCO2/year) (tCO2/year) 20,000
23,097
Year 1 710 1,600 639 13,514
Year 2 1,510 3,400 1,359 13,514 13,514 13,514 13,514
Year 3 2,398 5,400 2,158 0 0 0
0 1 2 3 4 5
Year 4 3,374 7,600 3,037
Year
Year 5 4,440 10,000 3,996

13. Used Oil Source
Purchase Price for Suppliers
Rp. 1,800/ Litre
KFC Fast Food Chain Sentra Gorengan Majalengka
398 stores national wide 1000 L/day
239 stores Java only 180,000 L/year Oil Supply
24 targetted store
9,000 L/year/store
214,290 L/year oil supply

14. Used Oil Supply Target
Used Oil Suppliers Year 1 Year 2 Year 3 Year 4 Year 5
KFC 214,920 429,840 644,760 859,680 1,074,600
(Litre/Year)
Sentra Gorengan
Majalengka 180,000 198,000 216,000 234,000 252,000
(Litre/Year)
Total Used Oil Supply 394,920 627,840 860,760 1,093,680 1,326,600
(Litre/Year)
Total Oil Needed 240,000 495,000 750,000 975,000 1,200,000
(Litre/Year)

15. CDM Project Timeline
Project Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
AMS ii-G Proposal & CER CER CER CER CER
Approval Claim Claim Claim Claim Claim
AMS I-H - Proposal & CER CER CER CER
Approval Claim Claim Claim Claim

16. CDM Project Summary
CDM Revenue and Cost
300,000
250,000 250,920
200,000
in € (Euro)
190,699
Total Revenue
150,000
135,497 from CDM
100,000 75,000 75,000 CDM Cost
85,313
50,000
29,278
0 0 27,027 27,027 27,027 27,027
0 1 2 3 4 5
Year
Annual Revenue from CDM Covering Cost Gap for
(based on 3rd year projection) = 2,579 Unit Protos/year
note: Protos price is free

17. Modern and traditional
Supply Chain
food chain
Used oil
Protos, oil &
preheating material
Biokraftstoffe Household
Team
Small
business
Preheating material

18. Customer Retention
Protos Food Bazaar Protos Cooking Competition
Protos Membership Card Protos After Sales Service

19. Training and Event Materials
Benefits of How to get
How to Use Requirement
Using Protos Used Oil and
Protos to Get Protos
Cookstove spiritus
Protos Protos Protos Protos
Ambassador Membership Cooking Cooking
Awards Program Competition Bazaar

20. Pricing Strategy
Item Sold 1st year 2nd year 3rd year 4th year 5th year
Distribution of Protos
1,600 1,700 1,700 1,500 1,500
Cookstove per unit
Price of Protos
Rp. 49,000 Rp. 49,000 Rp. 49,000 Rp. 49,000 Rp. 49,000
Cookstove per Unit
Price of Used Oil
per Litre Rp. 4,000 Rp. 4,268 Rp. 4,554 Rp. 4,859 Rp. 5,185
Price of Spiritus
per Litre Rp. 9,000 Rp. 9,603 Rp. 10,246 Rp. 10,933 Rp. 11,665

21. Financial Projection
Revenue and EBIT
950,000
750,000
€ (Euro)
550,000
350,000
150,000
(50,000)
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 177,626 349,471 572,883 841,575 1,161,502
EBIT (24,467) 18,116 89,152 184,674 297,634
Break Event Point
16,000,000,000
14,000,000,000
12,000,000,000
5 years project: 10,000,000,000
NPV = € 248,365
Rp
8,000,000,000
Revenue
Total Cost
6,000,000,000
IRR = 50 % 4,000,000,000
BEP = Q2 year 2 2,000,000,000
0
0 0.25 0.5 0.75 1 1.25 1.5 1.75 2 2.25 2.5 2.75 3 3.25 3.5 3.75 4 4.25 4.5 4.75 5
Years

22. Conclusion
 The project will be runned by Biokraftstoffe Team based on

Partnership with BSH, Astra Agro Lestari and Oil Suppliers

 All activities are under consideration of CDM AMS-II.G and
CDM AMS-I.H Implementation.

 3 Main Projects :
1. Distribute 10.000 unit protos in 5 years in
Majalengka, West Java;
2. Provide and Guarantee Supply of used oil as fuel;
3. Provide Supply of spiritus as preheating materials.

 By 5 years projection, We believe to see result:
NPV: Positive; IRR for 50 %; BEP: Q2 Years 2

23. Reference
Power Point, Pdf and Excel
CDM_Methodology_Booklet 2010.pdf
Indocement-Experience-in-the-Plantation-of-Jatropha-Curcas by Kuky Permana, HR Manager of
Indocement.pdf
Shell Sustainability Report 2010.pdf
Bogor Agricultural University - Masa Depan Pengembangan Jarak Pagar di Indonesia.pdf
EB51_repan18_AMS-II.G_ver02.pdf
EB55_repan28_AMS-I.G_ver01.pdf
EB55_repan29_AMS-I.H_ver01.pdf
Photos Credits
www.slideshare.net
Business Plan Prase1.pdf
www.flickr.com
Protos BP Competition 8 Mar '11.pdf
www.istockphoto.com
Protos Case Study.pdf
powerpointcookbook-090809173153-phpapp01
transport-carbon-footprint-calculator.xls
Websites
CO2-calculator-EFN.xls http://cdm.unfccc.int/
http://www.carbonindependent.org/sources_home_
energy.htm
All images are used under “fair use” and obtained from the public
domain. They are the property of the respective copyright holders