5. Learning from previous initiatives
Start by listening to the people you
aim to help.
Dr. Ernesto Sirolli
Reasons for failure: Wrong Assumptions & Generalizations
© 2012 Meirman, Albus, Cruz, Szymczyk, Verwijs
12. A conservative scenario shows that we will be able to help 48 farmers
and around 300 connected households throughout the first season.
13. Deficiencies of today‘s donation model
We need to listen to the people in need before we start acting?
Give a voice to the people in need to be able to solve multi-facetted problems.
© 2012 Meirman, Albus, Cruz, Szymczyk, Verwijs
14. Deficiencies of today‘s donation model
We need to increase identification and transpareny
Donor
Donor NGO Beneficiary
Beneficiary NGO
Traditional donation A donation system for the
systems (top-down) 21st century (bottom-up)
Who creates solutions? Few Experts Everybody
Identification through Involvement Low High
Level of transparency Low High
Retention rate Low High
© 2012 Meirman, Albus, Cruz, Szymczyk, Verwijs
15. Traditional and online donation growth
Traditional Donations
Since 1956 cumulated donations in the US grew every year, except in
1987 and 2008 when they fell by 2%
Online Donations
Donor retention
Donation growth
2010: +20%
2011: +19.7%
Source: Giving USA Foundation
Online Donations have been growing over the last decade
Recurring donations are more common among online donors
© 2012 Meirman, Albus, Cruz, Szymczyk, Verwijs
16. Business Model Overview
Stakeholders and Revenue Streams
Producing Empowering farmers
merchandise to be self-sufficient
Affiliate
Marketing
Advertisement Businesses
Merchandise
Donations
Customers
Donors
© 2012 Meirman, Albus, Cruz, Szymczyk, Verwijs
18. Scenario Analysis (Pilot Season)
Farm Projects
On Farm Ponds
Interested
Households Agricultural Farms per Interested in On Farm
Farms per Total Costs
per Village Activity Village Participation Pond
Village
150 120 24 $2,139.19
300 240 48 $4,278.38
80% 20% $89,13
450 360 72 $6,417.57
600 480 96 $8,556.76
Farming Starter Pack (Seeds, Fertilisers, Manure)
Interested
Households Agricultural Farms per Interest in Starter
Farms per Total Costs
per Village Activity Village Participation Package
Village
150 120 24 $744.00
300 240 48 $1,488.00
80% 20% $31,00
450 360 72 $2,232,00
600 480 96 $2,976.00
© 2012 Meirman, Albus, Cruz, Szymczyk, Verwijs
19. Our project rests upon 3 important pillars
Proximity Adaptability Scalability
© 2012 Meirman, Albus, Cruz, Szymczyk, Verwijs
21. 64.9% think our concept is revolutionary
81.8% would contribute an idea
72.7% would contribute money
Editor's Notes These things are important puzzle pieces but seen individually they neglect the complexity of the issue. As strange as it may sound these guys here are the other part of the problem.Some of the causes for hunger are specific to countries, regions or even individual farmers. To make the biggest impact possible, a holistic solution needs to tackle this kind of complexity. DNA example ADD LOGO HIGHER RESOLUTION? By the way people have already complained because this form didn’t work. So, let me tell you, it’s is just a mock up. We do accept donations, but only in cash ;) $75,600 are one time costs to set up the equipment we need on site. Whatever happens today please go to the website
