The document reports on the results of an education activation trial program run in two schools in Balikpapan to increase beverage sales volumes in the education channel. The program included banners, vouchers, movie tickets, and mouse pads as prizes to incentivize students to purchase beverage products. The evaluation found the program increased sales volumes by over 100% in both schools compared to targets, with the largest growth in PET 425 bottle sales.

1. EDUCATION ACTIVATION
TRIAL
MONITORING REPORT
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2. Education Channel YTD 11 June 2012 Performance is
Undergrowth : -9%
800000
700000
600000
500000
400000
300000
200000 ACT
100000
LY
0
Channel ACT LY VAR GR
PROVISION STORE 318562 308182 10380 3%
TRADITIONAL FOOD SERVICE 87479 105956 -18477 -17% Education as strategic
HEALTH & WELL BEING 32447 38327 -5880 -15% channel with a lot of
TRANSPORTATION 6921 7416 -495 -7%
future drinker inside is
EDUCATION 46292 51133 -4841 -9% still undergrowth
AT WORK 29972 31452 -1480 -5% (-9%), so we must
WHOLESALER 728841 668743 60098 9% develop it more
SPECIALTY RETAIL 43792 40200 3592 9%
GAMES AND NET 11406 17839
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3. Action Plan
VERTICAL
DEVELOPMENT Create Education
Excitement Program
to Increase Volume
focused on strategic
packs(Can 250, PET
425, MMP 350, PET
500)
EDUCATION ACTIVATION TRIAL
AT TWO HIPO SCHOOLS
IN BALIKPAPAN
AS PILOT PROJECT
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4. Financial Budget
Education Activation Trial
4. SUPPORTING MATERIAL 3. FINANCIAL ANALYSIS
No Program Support Unit Amount Total Amount W/O
Description W/ Program Add
Program
Contract
1 Banner 1x2 m 2 80,000 160,000 Duration 13 -
13
(weeks)
2 Voucher 24 1,000 24,000
VPO 30 14
16
3 XXI Ticket 25000 24 600,000 Total Volume 390 182
208
Clipstrip Lucky
4 Draw 2 25,000 50,000 Total NSR 46,117,500 21,268,000
24,849,500
5 Mouse Pad 340 Ready Stocks
Total NCM 12,649,338 5,793,424
TOTAL 6,855,914
834,000 Total Cost - 834,000 834,000
Net Profit/Loss 11,815,338 4,959,424
6,855,914
Cost/Case 2,138
% Cost to
14%
additional NCM
% Cost to NSR 4%
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5. POSM
Education Activation Trial
Banner 2x1 m Lottery Clip Strip
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6. Program Mechanism
Education Activation Trial
Running Program in 2 Outlet must order minimum 10 pcs to get
Consumer buy 1 CCAI Product
Education Outlets in Balikpapan 1 Lottery Clip Strip
(Pack PET 425,Can 250,PET 500, or
MMP 350) and get a chance to pick
SMP PATRA KOPERASI SMP direct prize from Lottery Clip Strip
DHARMA 06
DMEM and MDO do “seeding “ Prize per school
1 Ticket XXI on 1 pocket that has
been added on Lottery Clip Strip for 12 XXI Ticket and 170 Mouse Pad
each school and for each week
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7. Barriers & Action Plan in Execution
Education Activation Trial
BARRIERS ACTION PLAN
Order Lottery Clip Strip in
Limited Budget for Lottery the beginning of program
Clip Strip and pocket refill and make handmade pockets
for each week refill for the next running
weeks
385000
IDR
FREE
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8. Execution Documentation (SMP Patra Dharma)
Education Activation Trial
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9. Execution Documentation (Koperasi SMP 06)
Education Activation Trial
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10. Total Evaluation Result
Education Activation Trial
VPO TOTAL (uc)
Proposal (VPO W3 Activation Result (Average
Outlet Name Target VPO Growth %AR
Jun) VPO W3+W4 Nov)
KOPERASI SMP 06 8 15 12 44% 77%
SMP PATRA DHARMA 6 13 19 222% 145%
TOTAL 14 28 30 118% 108%
VPO TOTAL (uc)
35
30
25
20
15 KOPERASI SMP 06
10 SMP PATRA DHARMA
5 TOTAL
0
Proposal (VPO W3 Target Activation Result
Jun) (Average VPO
W3+W4 Nov)
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11. VPO Growth Pack
Education Activation Trial
VPO Growth Pack
This Program is very
Pack %GR impactful to increase PET
425 volume
PET 425 192%
PET 500 157%
CSD 250 133%
This Program wasn’t
MMP 350 -7%
impactful to increase
MMP 350 volume
VPO Growth Pack
250%
200%
150%
100%
50%
0%
PET 425 PET 500 CSD 250 MMP 350
-50% Classified - Restricted

12. Conclusion
Education Activation Trial
From total
evaluation result
this trial program is
effective to be
This program is effective implemented in
to increase PET 425, Can more school.
CSD 250, and PET Tea
500 especially for PET
425, but MMP 350 didn’t
have volume impact from
this program.
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13. Learning Points
Education Activation Trial
Choose right participants with significant incidence
Find what consumer wants
Planning Find unique tools to persuade consumer to buy in CCAI products
Maximize appearance of POSM and optimist for high incremental
volume
Visit outlet routinely (every week) can maintain relationship with outlet and
can persuade consumer more intense.
Seeding XXI Ticket Mechanism can maintain excitement atmosphere and can
claim almost total redemption.
Making creative improvement every week when there is constraint budget is a
must
Executing Be Optimist to get incremental volume
Cost of lottery Clip Strip is very expensive (385000 IDR). If this program will
be accelerated to become National Program, It will be good if CCI can support
our Lottery Clip Strip Material.
 Bottle Neck tag or Under The Crown material instead of Lottery Clip Strip will
be good for better controlling
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14. Summary
Current Situation : CREATE EDUCATION
ACTIVATION TRIAL
Education as a strategic AT TWO HIPO SCHOOLS
channel with a lot of future IN BALIKPAPAN
drinker inside, was in AS PILOT PROJECT
-9% growth YTD 11 June 2012
VPO Growth Pack
Pack %GR Evaluation Result :
PET 425 192% VPO TOTAL (uc)
PET 500 157% Outlet Name VPO Growth %AR
CSD 250 133% KOPERASI SMP 06 44% 77%
SMP PATRA DHARMA 222% 145%
MMP 350 -7%
CONCLUSION : TOTAL 118% 108%
From total evaluation
result this trial
program is effective to
be implemented in
more school. Classified - Restricted

15. ASSEMBLING THE REPORT –
9. Organizing
Use words economically (continued)
The Report
- There are many obligations which we must meet.
Thank You
- Mary is of the conviction that service has improved.
- Sales can be determined to have improved over last year.
- It is essential that we take the actions that are necessary to
correct the
problem.
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