Presentation for proposal
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This document outlines a proposed football magazine aimed at aspiring young footballers ages 12-18. The magazine will have a blue and white color scheme and focus on profiles, interviews, and stories of up-and-coming Sunday league players in Hertfordshire. Marketing will target this audience through social media, football tournaments, and presentations. The unique focus on Sunday league players is intended to fill a gap in the market and motivate the target readership.
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This document outlines a business plan for a new football magazine aimed at motivating teenagers ages 12-18 to be more active and join football teams. The magazine will have a blue and white color scheme and focus on profiles, interviews and stories of up-and-coming Sunday league players in Hertfordshire. It will be uniquely targeted at this niche audience, unlike other football magazines. The magazine plans to market itself at local football tournaments by distributing free samples and then selling weekly issues. It expects this niche focus and direct marketing approach to drive sales and make the magazine successful in the competitive magazine industry.
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The document outlines a business plan for a new football magazine aimed at teenagers. The magazine will have a blue and white color scheme and focus on profiling up-and-coming Sunday league players in Hertfordshire, England. The main goals are to motivate more teenagers to play football and support local teams. The target audience is 12-18 year olds who play or follow football online and in person. Marketing will involve distributing free samples at local football tournaments and games, as well as online promotion on social media. The unique focus on amateur Sunday league players is intended to set the magazine apart from its competitors and drive sales.
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The magazine will focus on local football news in Hertfordshire to fill a gap in the market. It will target mainly male audiences aged 30-60 with stories and bright colors and images to also attract secondary audiences of 12-18 years old. The 8.5x11 inch magazine will have a football genre with vibrant colors, models, and celebrity endorsements. It will be distributed both physically in stores and digitally online with marketing through social media, classified ads, and a small budget for production and personnel like photographers, editors, and a design team.
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Sarah Crosby is a marketing professional from Western Kansas with a strong work ethic. Her core values are loyalty, respect, and fortitude. She has 5 years of experience as a retail store manager and is currently working towards a bachelor's degree in sports marketing and media. Her career goals are to become a marketing coordinator or director for an MLB team and eventually a sports agent. She believes her passion for sports, customer service skills, and ability to engage fans on social media will help her succeed in a sports marketing role.
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The document outlines a business plan for a new football magazine aimed at teenagers. The magazine will have a blue and white color scheme and focus on profiling up-and-coming Sunday league players in Hertfordshire, England. The main goals are to motivate more teenagers to play football and support local teams. The target audience is 12-18 year olds who play or follow football online and in person. Marketing will involve distributing free samples at local football tournaments and games, as well as online promotion on social media. The unique focus on amateur Sunday league players is intended to set the magazine apart from its competitors and drive sales.
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The magazine will focus on local football news in Hertfordshire to fill a gap in the market. It will target mainly male audiences aged 30-60 with stories and bright colors and images to also attract secondary audiences of 12-18 years old. The 8.5x11 inch magazine will have a football genre with vibrant colors, models, and celebrity endorsements. It will be distributed both physically in stores and digitally online with marketing through social media, classified ads, and a small budget for production and personnel like photographers, editors, and a design team.
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Codes and conventions are important aspects of media products that help create meaning and signal genre. For example, horror films typically use darker lighting and faster-paced music, while westerns often feature cowboys and guns. Media conventions provide familiarity and understanding for audiences. This document discusses several examples of conventions used in advertising for fizzy drinks, including centering the product can, using colors that match the brand, and including imagery related to the drink's flavor. Common conventions like slogans, call-to-action circles with ingredient information, and stockpiling of products help advertising fit expectations and communicate effectively with audiences.
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This document provides information about a proposed new music magazine called "Magnet Music" focused on artists from Hertfordshire, England. The monthly magazine will feature both up-and-coming local artists and more famous names. It will be priced at £3.99 and distributed in supermarkets and music shops in the area. The target audience is ages 13-50, appealing to both men and women, and following a consistent color theme and fonts for easy recognition.
DiscoverHerts presentation 2.pptx
This document outlines a pitch for a new music magazine called DiscoverHertsMusic that will focus on small musicians in Hertfordshire, England. The magazine aims to promote local music events, inform readers about musicians, and educate people on different music genres. It will compete with other regional publications that have smaller music sections or focus only on classical music. The monthly magazine will be published both online and in print, featuring a variety of artists' genres through designs and fonts. It aims to support up-and-coming local musicians and will target readers ages 15-50 through social media marketing and local magazine distribution.
pitch 1.pptx
The magazine will inform people about pop music in Hertfordshire, discover new local artists, and promote music venues and events in the area. It will be published every 3 weeks with 65 pages covering interviews, reviews, and stories through a pink, purple, and blue color scheme. The target audience is 20-40 year old Hertfordshire residents who enjoy music. It will be funded through subscriptions, advertising, and investors. Distribution will be both online and in local newsagents, and it will be produced by a experienced small magazine printing company.
pitch for magazine.pptx
The document outlines a proposal for a new monthly magazine called The Herts Music Magazine that will cover musical artists and upcoming events in Hertfordshire. It will have 25 pages in an A4 size format with bright colors and include interviews, images, and articles to inform and entertain readers about music. The target audience is 16-30 year olds living in Hertfordshire.
Chords of History.pptx
This document provides details on the proposed "Chords of History" magazine, including its purpose to expose readers to emerging artists and insights into the music industry. It will feature content on emerging artists, artist origins, venues, and a unique selling point. The target audience is not specified. It discusses the color scheme, font styles, personnel and their roles, distribution and marketing methods through event promotion and sales in stores, a biweekly release schedule, and acknowledges there will be competition.
REVERB final pitch.pptx
This document proposes a new magazine called Reverb focused on R&B, soul, and rap music in Hertfordshire, UK. It will include news, interviews, and information about local artists. The target audience is teens and young adults aged 15-25. It outlines the competition, genre, layout, colors, fonts, and target demographics. It also discusses the needed resources, personnel, costs, distribution, marketing, and production company. The conclusion states the magazine meets industry standards and will use various techniques to successfully market to its target audience.
JH presentation
The document outlines a proposal for a digital and print magazine called "Herts Festivals" that will promote festivals in Hertfordshire. The magazine will have around 50-60 pages and be distributed both online through a website and social media, as well as in print form. It will aim to inform an audience aged 14-60 about upcoming festivals. The magazine will have a consistent layout and color scheme matching each festival's branding. It will be produced in-house with a budget of £35,000 and sold for £3.99 to undercut competitors. The goal is to make information about Hertfordshire festivals more accessible and increase attention for events.
M2 (U20).pptx
The document justifies the planned components of an advertising campaign for a new drink called PhizzWizard targeted at the media sector. It explains the choice of title "PhizzWizard" and slogan "Go retro, Go PhizzWizard" to grab attention. Social media, billboards and video ads are chosen as the media due to their effectiveness. Popular actors and a director are selected to appeal to the target age group. Images of the drink can and logos are picked to promote the product. Colors like red, pink and purple are used to associate with strawberries and creativity. Layouts center the can image. The tone will have a retro feel but also be exciting to add depth.
proposal pitch.pptx
This document provides information about a proposed concert magazine, including its purpose, target audience, content, distribution, budget, and production company. The purpose is to educate and inform the music community about upcoming artists and concerts. The target audience is people aged 16-38 interested in music. The magazine will be 45 pages long, published every 4 weeks, with bright colors, photos, and interviews. It will be distributed in shops and online, and promoted on social media. The budget allocates salaries for editors, photographers, writers and costs for equipment. The production company is small and focuses on unique areas not covered by other music magazines.
Viral venues.pptx
This document outlines a proposal for a music magazine focusing on music festivals in Hertfordshire, England. The magazine aims to showcase the variety of music festivals in the county and provide readers information on events, lineups, dates, and prices. It will be a 50-page summer release targeting 18-25 year olds and music enthusiasts. The budget accounts for production costs like printing, photography equipment, writers, and distribution. Marketing will involve local shop distribution and a digital version to reach audiences outside the county via social media promotion. An in-house production company is proposed to keep costs low and make the magazine competitively priced.
Vibrant Venues Powerpoint.pptx
The document outlines a business plan for a magazine called Vibrant Venues that will promote music venues and festivals in Hertfordshire, England. It will feature information on upcoming artists, concerts, and events to connect local musicians with performance opportunities and audiences. The plan addresses the magazine's purposes, competition, design, personnel, budget, distribution, and production details. The target audience is people aged 17-32 interested in music events in their area.
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Presentation for proposal
- 1. 90 Minutes or More
- 2. Purpose Showcase Offering To inspire Encourage Motivate Educate Promotion Awareness Entertainment
- 4. Competition The football magazine market is extremely competitive but I created a USP by aiming my magazine to Sunday league up-and-coming players.
- 5. Target Audience Ages 12-18 Most active online Aspiring footballers Young, Fit, Healthy
- 6. Colour Scheme and Fonts A blue and white colour scheme to represent the stereotypical boys favourite colour
- 7. Content Profiles and interviews Lists and roundups Partner stories Stories behind the game Up and coming players within Hertfordshire Match reports
- 8. Distribution and Marketing As my magazine is football based, my marketing and distribution methods will be based around the sport. tournaments presentations Games 99% of teenagers use social media so marketing my product online will work more efficiently for my target audience as there is more of a chance for it to reach them
- 9. Resources •Model •Photographer •Photo editor Magazine •content writer •Magazine editor
- 10. Conclusion Overall I believe my magazine will sell easily across all of Hertfordshire because the unique aspect of the Sunday league addition to football magazines will help draw my target audience in as there is a gap in the market.
- 11. Any Questions?