This document outlines a sponsorship proposal for Liefmans beer to sponsor women's soccer, specifically the BeNe League, which connects teams from Belgium and the Netherlands. The target audience is women ages 18-35 in Flanders and Belgium. Sponsoring the BeNe League would allow Liefmans to connect with customers through events, sampling at games, a magazine with 50,000 copies, and a social media campaign. This sponsorship would increase awareness, visibility, sales and position Liefmans as relevant in the growing market of women's soccer.