Marketing II
Presentation Design – pt3
Be flexible !
Get an
early start
this year!
Get an
early start
this year!
Revitalize yourself!
Recycle
4 million
viewers!
4million
viewers!
4 million
viewers!
80%!
of fans believe
Belgium wins
next World Cup!
!
80%!
of fans believe
Belgium wins
next World Cup!
!
80%!
of fans believe
Belgium wins
next World Cup!
!
80%!
of fans believe
Belgium wins
next World Cup!
!
80%!
of fans believe
Belgium wins
next World Cup!
!
80%!of fans believe Belgium
wins next World Cup!
!
?
Graphs
R cool!
My
thumb
hurts …
Is your job
Extinct?
Is your job
Extinct?
Is your job
Extinct?
600
800
What	
  is	
  
at	
  stake?	
  
What	
  is	
  
at	
  stake?	
  
What	
  is	
  
at	
  stake?	
  
What	
  is	
  
at	
  stake?	
  
What	
  is	
  
at	
  stake?	
  
Sochi Spending!
50!billion!!
Sochi Spending!
50!billion!!
Text Colours Photos
Movies Graphs Balance
Working
with video!
Working with video!
The ideal icebreaker	
  
More !
than!
windmills!
in Belgium !500!
Give yourself
time off the grid!
Fake moon landing?!
The technology !
to fake it was!
NOT!
available!
that time!
Less than!
10%!plan to visit
Norway for !
a holiday!
Why so?!
NEVER	
   use	
  online	
  videos,	
  
if	
  you	
  can	
  avoid	
  it	
  
Keep it
Short
Text Colours Photos
Movies Graphs Balance
Working
with video!Working with graphs!
page 47
2010 - The average value of transactions conducted using payment cards in the
EU declined. Growth in consumer spending slowed. Spending in the EU in the
third quarter of 2010 increased by 1.2 percent.
The largest drop was recorded in expenditure problems in Greece, Ireland….
Use graphs for
quantitative
relations!
not for precise!
values !
Simple
doesn’t mean
Stupid!
Convey the
Essential!
2014	
  
2013
2
0	
  
200	
  
400	
  
600	
  
800	
  
1000	
  
1200	
  
1400	
  
1600	
  
1800	
  
1485	
  
1300	
  1242	
  1189	
  1175	
  1149	
  1147	
  1137	
  1104	
  1090	
  1074	
  1064	
  1035	
  1026	
  981	
  
1614	
  
1416	
  
872	
  
1137	
  
1287	
  
1010	
  
913	
  
1123	
  1097	
  1095	
  1035	
  1006	
  
798	
   841	
  
1158	
  
1456	
  
1288	
  
1155	
  
996	
  
1137	
  
868	
  
1292	
  
880	
  
977	
  
1145	
  
564	
  
1064	
  1035	
  1026	
  981	
  
World	
  Cup	
  Ranking	
  Evolu4on	
  
2014	
  
2013
2
0	
  
200	
  
400	
  
600	
  
800	
  
1000	
  
1200	
  
1400	
  
1600	
  
1800	
  
1485	
  
1300	
  1242	
  1189	
  1175	
  1149	
  1147	
  1137	
  1104	
  1090	
  1074	
  1064	
  1035	
  1026	
  981	
  
1614	
  
1416	
  
872	
  
1137	
  
1287	
  
1010	
  
913	
  
1123	
  1097	
  1095	
  1035	
  1006	
  
798	
   841	
  
1158	
  
1456	
  
1288	
  
1155	
  
996	
  
1137	
  
868	
  
1292	
  
880	
  
977	
  
1145	
  
564	
  
1064	
  1035	
  1026	
  981	
  
World	
  Cup	
  Ranking	
  Evolu4on	
  
World	
  Cup	
  Ranking	
  Evolu4on	
  
2014	
  
2013
2
0	
  
200	
  
400	
  
600	
  
800	
  
1000	
  
1200	
  
1400	
  
1600	
  
1800	
  
0	
  
200	
  
400	
  
600	
  
800	
  
1000	
  
1200	
  
1400	
  
1600	
  
World	
  Cup	
  Ranking	
  Evolu4on	
  
0	
  
200	
  
400	
  
600	
  
800	
  
1000	
  
1200	
  
1400	
  
1600	
  
Spain	
   Germany	
   Brazil	
   Portugal	
   ArgenIna	
  
World	
  Cup	
  Ranking	
  Evolu4on	
  
900	
  
1000	
  
1100	
  
1200	
  
1300	
  
1400	
  
1500	
  
Spain	
   Germany	
   Brazil	
   Portugal	
   ArgenIna	
  
1st place and eliminated!
How come?!
900	
  
1000	
  
1100	
  
1200	
  
1300	
  
1400	
  
1500	
  
Spain	
   Germany	
   Brazil	
   Portugal	
   ArgenIna	
  
3rd place & cup winner?!
Meet Brazil!
900	
  
1000	
  
1100	
  
1200	
  
1300	
  
1400	
  
1500	
  
Spain	
   Germany	
   Brazil	
   Portugal	
   ArgenIna	
  
3rd place & cup winner?!
Meet Brazil!
900	
  
1000	
  
1100	
  
1200	
  
1300	
  
1400	
  
1500	
  
Spain	
   Germany	
   Brazil	
   Portugal	
   ArgenIna	
  
3rd place & cup winner?!
Meet Brazil!
1100	
  
1150	
  
1200	
  
1250	
  
1300	
  
1350	
  
1400	
  
1450	
  
1500	
  
1550	
  
1600	
  
0	
   1	
   2	
   3	
   4	
   5	
   6	
  
Top 5 FIFA ranking!
1100	
  
1150	
  
1200	
  
1250	
  
1300	
  
1350	
  
1400	
  
1450	
  
1500	
  
1550	
  
1600	
  
Spain	
   Germany	
   Brazil	
   Portugal	
   ArgenIna	
  
Top 5 FIFA ranking!
1995! 2000! 2005! 2010! 2014!
Cigarette price
ever on the !
rise!
20%	
  
20%	
  
25%	
  
33%	
  
2%	
  
TV	
  
Radio	
  
Print	
  
Online	
  
Other	
  
Media	
  spending	
  spread	
  
Media spending spread!
TV !
20%!
Radio!
20%!
Print!
25%!
Online!
33%!
other 2%!
20%	
   20%	
  
25%	
  
33%	
  
2%	
  
TV	
   Radio	
   Print	
   Online	
   Other	
  
Media spending spread!
1074	
  
1035	
  
564	
  
691	
  
541	
   518	
   600	
  
2014	
   2013	
   2012	
   2011	
   2010	
   2009	
   2008	
  
Belgium’s FIFA ranking!
Wilmots’	
  	
  
appointment	
  	
  
as	
  head	
  coach	
  
•  Television	
  
•  Radio	
  
Mass	
  
Media	
  
•  Direct	
  Mail	
  
•  Direct	
  Response	
  TV	
  
•  Door-­‐to-­‐door	
  sales	
  
Direct	
  
MarkeIng	
  
•  SEO	
  
•  SEA	
  
•  Facebook	
  Ads	
  
Online	
  
MarkeIng	
  
Marke4ng	
  Ac4ons	
  2014	
  
Text Colours Photos
Movies Graphs Balance
Eat till
80% full
Hara hachi bu
Embrace empty space!
Unused space is like 	

an unplayed note
Give yourself a break!
Time away from your desk will improve :!
!
•  Creativity!
•  Efficiency !
•  Productivity!
Give yourself a break!
Give yourself a break!
Give yourself
a break!
Get some time off,!
refresh your mind!
Get some time off,!
refresh your mind!
Go and get them!
Go and
get them!
Can Belgium win
the World Cup?!
Can Belgium
win the
World Cup?!
“Winning is what makes
people happy. Not beauty”!
- Marc Wilmots!
“Winning is
what makes
people happy. !
Not beauty”!
- Marc Wilmots!
Towards a
better future!
One blend
that doesn’t
blend in
One blend
that doesn’t
blend in
Unlock your
child mind
Unlock your
child mind

Presentation design pt3