International marketing global environment (2014 - 2015)

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stevetalks81

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Europe’s capital
of culture & style
(or not?)

American clichés
Consumer society
Political
Criticism

Disney used to
serve only
non-alcoholic
beverages

Cultural
Anthropology
Learned human behaviors

Heard any clichés about
your
nationality?

Who brings us Toys
at the end of the year?

Consumer level
Employee level
Education
Eﬀect

Earning potential
Communication
Literacy
Level

Les Jeunes Gens qui
traversent les dimensions en
portant des lunettes de soleil

The Young People Who
Traverse Dimensions While
Wearing Sunglasses

Power Distance
Individualism-Collectivism
Masculinity-Femininity
Uncertainty Avoidance
Hofstede
Measures
of Culture

In this presentation, we will discuss International Marketing Environment, the important factors that affect the environment, various trade barriers protecting domestic industries from foreign competitions and types of commodity agreement. Also state trading, role of GATT and other international trading aspects will be discussed in details. To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html

International marketing (1)

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The document provides an introduction to international marketing, including definitions of key terms, differences between international and domestic marketing, and challenges in international marketing. It discusses the international marketing concept, environmental forces companies must consider, and stages of international marketing involvement ranging from no direct foreign marketing to global marketing. Language barriers, standardization-customization issues, and ethnocentrism are highlighted as major obstacles international marketers face.

The international marketing environment

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The document discusses the international marketing environment and its key elements. It focuses on the economic and political environments. It describes how the economic environment varies between developed and developing countries in terms of factors like income levels, consumption patterns, and trade policies. It also explains how the political environment, including issues of sovereignty and international laws, can impact businesses operating in global markets. Differences in economic and political conditions must be considered in business strategies for international markets.

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This document discusses factors that influence consumer behavior, including cultural, social, personal, and psychological factors. Cultural factors can significantly impact marketing if not properly considered, as demonstrated by examples of failed marketing campaigns due to mistranslations or misunderstandings across cultures. Social factors like reference groups, family roles, and sub-cultures also shape consumer behavior. Personal factors such as age, life cycle stage, occupation, economic condition, and lifestyle further determine how and why consumers make purchasing decisions. Proper analysis of these influencing factors is important for effective marketing, production, pricing, distribution, sales promotion and identifying market opportunities.

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This document provides information about a business and economics school in the Netherlands called Windesheim University of Applied Sciences. It offers 87 study programs across various departments to over 21,500 students. The school emphasizes practice-oriented education. The document also introduces a lecturer, Sander Janssens, who has 18 years of international marketing experience and coordinates several international business courses. These courses cover topics like cultural stereotypes, values, branding, positioning across cultures. A sample course schedule is provided that involves group work analyzing different European cultures and developing culturally appropriate branding and advertising concepts.

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Team Horton's presentation proposes expanding Cactus Club Cafe into Japan. They analyze the market opportunity in Japan and recommend an expansion strategy. Key points include: - Japan has a strong economy and consuming power, though an aging population, making it an attractive market. - The proposal recommends opening a location in the busy Roppongi district of Tokyo, with a menu featuring Japanese and seafood items alongside Cactus Club staples. - An ethnocentric then polycentric staffing approach is suggested to maintain culture while avoiding misunderstandings. - An aggressive timeline is proposed, starting discussions in late 2016 and aiming for a June 2017 grand opening.

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Team Horton's presentation proposes expanding Cactus Club Cafe into Japan. They analyze the market opportunity in Japan and recommend an expansion strategy. Key points include: - Japan has a strong economy and consuming power, making it an attractive market. - The proposal recommends opening a location in Roppongi, Tokyo and adapting the menu and design for Japanese customers. - An ethnocentric then polycentric staffing approach is suggested to balance corporate culture with local needs. - A timeline is proposed starting with discussions in late 2016, renovations in early 2017, training and marketing leading to a grand opening in summer 2017.

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This document contains information about Amazon Fresh shoppers and strategies for marketing food brands through Amazon. Some key points: - Amazon Fresh shoppers spend over 4x more on groceries than average Amazon shoppers ($460 vs $102) and are more likely to purchase other categories as well. - Just Bare chicken buyers who shop Amazon spend $250 more per household than the average Amazon Fresh poultry shopper, making Just Bare a strong brand to feature. - While Amazon Fresh shoppers buy many grocery categories, less than half purchase fresh meat, indicating an opportunity to expand protein offerings. - Strategies proposed include Prime Day deals on Just Bare products, sponsored ads, merch

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Culture refers to the shared values, beliefs, behaviors and objects that form a society's way of life. It includes both material and nonmaterial aspects. The five main elements of culture are symbols, language, values and beliefs, norms, and material objects. While cultures vary, they all rely on these basic components to ensure continuity from one generation to the next and guide members' behavior. Cultural diversity exists both between societies and within societies in the form of subcultures. Cultural change occurs through integration of new elements and cultural lag between changing elements.

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This document provides a summary of a presentation on researching the mass markets in Nigeria. It discusses global trends, characteristics of the Nigerian consumer, how the consumer and marketing landscape have changed, and implications for marketers. The key points are: 1) Global trends like the rise of China, youth influence, and customization are affecting markets. Marketers must track unexpected shifts and enhance brand communication. 2) Most Nigerians are low-income consumers struggling daily. Understanding their rural lifestyle, collective mindset, and the housewife's role is important for targeting this segment. 3) Both consumers and how clients reach them have changed with media fragmentation and more touchpoints. Marketers

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Kibbles and Bits is a dry dog food owned by Del Monte Foods. It has been owned by three companies over 30 years. It offers seven varieties of food with a signature blend of kibble and meat bits. While it was once a leader, Kibbles and Bits now faces challenges from premium brands and economic pressures leading consumers to choose cheaper options. Its strongest opportunity is developing a culture around dog ownership through education and association.

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This document provides tips for creating effective presentations. It emphasizes focusing on a clear main point or message, using interesting topics that you are passionate about, avoiding overuse of templates and bullet points which limit creativity, telling stories to engage audiences, speaking naturally instead of reading slides, and making the presentation an inspiring experience rather than just a job duty. The overall message is to focus on substance over style and approach presenting with passion and confidence rather than fear.

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