Presentation Dec Event Nottingham
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The document discusses tweaking various websites to improve their user experience and conversion rates. It addresses tweaking the home pages, menus, and product pages of sites like www.closeencounters.co.uk and www.hall-fast.com. It also provides 5 action points for website owners and announces upcoming events for an e-business champion group.
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The document summarizes a Getting Started Session for eChampions that covered various topics to help participants get the most out of their websites. It discusses the importance of page views, clicks, and transactions; how to increase conversions through clear propositions, calls to action, and building trust; evaluating sites based on search, content, social media, and goals; peer evaluations of site usability; integrating websites with offline business activities; using eMaturity tools; and developing an eBusiness plan. Participants are also informed about help resources from eChampions and reminded of the date for the next event.
SEO Benchmark
The document discusses benchmarking SEO efforts. It provides tips for benchmarking keywords and competitors, including using tools to analyze domain age, inbound links, page indexing, on-page elements, and more. Benchmarking examples are given comparing the document author's site to competitors for the keywords "dental software" and "gift ideas". The document concludes with tips for improving SEO position based on benchmarking, such as being realistic about competition, focusing keywords, optimizing on-page elements, and tracking changes.
eBusiness Champions CMS event Leicester
The document discusses content management systems (CMS) and open source CMS options. It provides information on bespoke CMS solutions, including why organizations choose them, how they work, and factors to consider like costs. It also summarizes common open source CMS like WordPress and Joomla, pros and cons of open source, and how to choose the right open source option for your needs. Popular sites that use open source CMS are listed.
CMs presentation March 2010
The document discusses content management systems (CMS) and bespoke website solutions. It provides information on what a CMS is and when they are needed. It then discusses bespoke CMS solutions, how they work, example websites, and factors to consider like costs and choosing a supplier. The document also summarizes open source CMS options, what open source means, common pros and cons, and how to choose the right open source solution.
Train The Team - South Leicestershire
The document outlines objectives for an eChampions training session, including understanding the objectives of the eChampions program, explaining its benefits to businesses, and understanding emerging online opportunities. It discusses trends like the growth of social media and user-generated content, and how businesses can leverage tools like blogs, videos and social networks to engage customers in new ways online. The training aims to help participants advise local businesses on opportunities in online marketing.
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- 3. www.echampions.co.uk Close encounters Travel www.southern-africa.co.uk/ :: Tailor made Africa travel :: SEO in hand :: Not really converting enough Let’s look at the competition..
- 4. www.echampions.co.uk What characterises a travel Home page?
- 5. www.echampions.co.uk Close encounters home page Message Is it clear that you can book a holiday on this site? Linear path What do you notice, where do you go? Is it clear what the site is trying to achieve?
- 6. Close encounters home page – tweaked...
- 7. Menu page www.echampions.co.uk
- 8. Close encounter - Menu page www.echampions.co.uk Messaging? Linear path?
- 9. Menu page / landing pages
- 10. Product page
- 11. Close encounter product page
- 12. Tweaked product page... Cater for a good landing experience
- 13. Put some people in the picture...
- 14. New Linear path Home – Options – Details But also good landing pages individually
- 15. www.echampions.co.uk Hall-fast www.hall-fast.com/ :: Industrial supplies :: Very large data driven site First challenge….
- 16. www.echampions.co.uk Catalogue vs. shopping site
- 17. Merge into one
- 18. www.echampions.co.uk Finding things… :: Very long paths (sometimes 8 clicks and you still can’t buy anything!) :: Categories with 1 item in them
- 19. Shorter and stronger linear path
- 20. www.echampions.co.uk Product pages :: Challenge to find :: Only buy qty of 1 :: After “Add to cart” the shopping cart is no where to be seen.
- 21. www.echampions.co.uk Tweaked product pages
- 22. www.echampions.co.uk Torse www.torse.co.uk :: Electricity broker :: Looking to increase traffic levels :: Site is not currently converting
- 23. Tweaked home
- 26. Next event www.echampions.co.uk 28 th January - Nottingham Cape bar, Hockley 26th January – Leicester De Montfort University. Queens Building, Room 1.14 (upstairs)