eCommerce on the cheap
    with WordPress
     Alexandre Simard
      brocheafoin.biz
W(ho)TF? / T'es qui toé?
W(hat)TF? / De kessé?
Step 1: WordPress.com

 "We're gonna have some fun"
First year compilation
Step 2: PayPal

"There's so much we can do"
If only it were that easy...
Nom nom, I eat FORM tags for breakfast
Epic Shipping Rates Model Fail
Are we screwed?
Let's just wing it
The buy page - Excerpt
A business lesson

It's hard to sell what you've already
             given away.
Collectors items!
Enter the cart

"We're gonna party like it's 1999"
Quickly rejected

– PayPal: awkward UX, shipping still brain dead
– Shopify: expensive
– Yahoo Store?
Are we screwed?

By which we mean: "Are we stuck
         with Paypal?"
Might as well...
Plugins evaluated

•   Quick Shop
•   WP eCommerce
•   eShop
•   YAK for WordPress
•   WordPress Simple PayPal Shopping Ca...
In the end...

Theme
 • Tarski

Plugins
• Akismet
• Wordpress.com Stats
• Codestyling Localization
• WP Contact Form III
•...
Step 3: hosted WordPress +
        eShop plugin
      "It's just you and me"
Demo
Lessons learned
Yes, we can!
Buy or Build?
Different processes

Build                     Buy

–   Needs analysis        – Cursory needs analysis
–   Functional anal...
Evaluating products quickly

Steps

–   Do not read online reviews
–   Define a list of dealbreakers
–   Eliminate based o...
Smoothening rough edges quickly

•   YAGNI. No, really.
•   Concentrate on public facing details
•   Vanilla is the best f...
The greatest lesson of all

     is happening to me...
Beggars can't be choosers
How to make it work with the client

• Explain the process right from the start: pick two from fast,
  cheap and "good". W...
Thanks!
Alex Simard - E Commerce On The Cheap With Word Press
Alex Simard - E Commerce On The Cheap With Word Press
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Alex Simard - E Commerce On The Cheap With Word Press

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Vendre en ligne sans investir une fortune? Cest possible. Avec WordPress, Paypal, quelques plugins et les bons thèmes, vous aurez votre boutique prête en un rien de temps, sans coût de départ et sans avoir à coder. Dans cette présentation, je vous guiderai à travers les étapes utilisées pour la mise sur pied de http://magasin.bddecul.com/

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Alex Simard - E Commerce On The Cheap With Word Press

  1. 1. eCommerce on the cheap with WordPress Alexandre Simard brocheafoin.biz
  2. 2. W(ho)TF? / T'es qui toé?
  3. 3. W(hat)TF? / De kessé?
  4. 4. Step 1: WordPress.com "We're gonna have some fun"
  5. 5. First year compilation
  6. 6. Step 2: PayPal "There's so much we can do"
  7. 7. If only it were that easy...
  8. 8. Nom nom, I eat FORM tags for breakfast
  9. 9. Epic Shipping Rates Model Fail
  10. 10. Are we screwed?
  11. 11. Let's just wing it
  12. 12. The buy page - Excerpt
  13. 13. A business lesson It's hard to sell what you've already given away.
  14. 14. Collectors items!
  15. 15. Enter the cart "We're gonna party like it's 1999"
  16. 16. Quickly rejected – PayPal: awkward UX, shipping still brain dead – Shopify: expensive – Yahoo Store?
  17. 17. Are we screwed? By which we mean: "Are we stuck with Paypal?"
  18. 18. Might as well...
  19. 19. Plugins evaluated • Quick Shop • WP eCommerce • eShop • YAK for WordPress • WordPress Simple PayPal Shopping Cart
  20. 20. In the end... Theme • Tarski Plugins • Akismet • Wordpress.com Stats • Codestyling Localization • WP Contact Form III • And the shopping cart winner...
  21. 21. Step 3: hosted WordPress + eShop plugin "It's just you and me"
  22. 22. Demo
  23. 23. Lessons learned
  24. 24. Yes, we can!
  25. 25. Buy or Build?
  26. 26. Different processes Build Buy – Needs analysis – Cursory needs analysis – Functional analysis – Product evaluations – UI Design – Product(s) approval by – Programming client – User testing – Installation and – Quality Assurance configuration – Deployment – Theming – Smoothening of rough edges
  27. 27. Evaluating products quickly Steps – Do not read online reviews – Define a list of dealbreakers – Eliminate based on feature lists – Design a valid proof-of-concept test – Eliminate from proof-of-concept results Tips • Value your time • Be ruthless • Trust your instinct
  28. 28. Smoothening rough edges quickly • YAGNI. No, really. • Concentrate on public facing details • Vanilla is the best flavour in the world! • Choose at which level you want to customise and stick to it • Something you can't do? YAGNI!
  29. 29. The greatest lesson of all is happening to me...
  30. 30. Beggars can't be choosers
  31. 31. How to make it work with the client • Explain the process right from the start: pick two from fast, cheap and "good". We sacrifice "good". • Use the economic argument: the other way is orders of magnitude more expensive and the results are just as unproven • Be dictatorial: prioritise in his/her place o Corollary: get to know his/her business • Choose the right clients
  32. 32. Thanks!

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