Enterprise Ireland Presentation

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From our visit to Dublin June 2010

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  • Like to welcome you all to Enterprise Ireland A lot of work has gone into getting this grouping here today – Alan, Dorte, Jonny (eChampions) and David and myself I would particularly like to thank our case study presenters – who didn’t hesitate when we asked them to be part of today’s event. We hope the day meets with your expectations and that the output from today knowledge transfer and networking will be to the mutual benefit of all.
  • Dist. Websites = Distributors’ websites Trade Pub = Trade publication
  • Enterprise Ireland Presentation

    1. 1. Enterprise Ireland and Internet Marketing Eoin O’ Siochru 23rd of June 2010
    2. 2. Enterprise Ireland <ul><li>State Development Agency </li></ul><ul><li>Manufacturing and Internationally Traded Services </li></ul><ul><li>3500 clients </li></ul><ul><li>14 Irish Offices </li></ul><ul><li>32 International Offices </li></ul><ul><li>Activity </li></ul><ul><ul><li>Achieving Export Sales </li></ul></ul><ul><ul><li>Investing in Research and Innovation </li></ul></ul><ul><ul><li>Competing through Productivity </li></ul></ul><ul><ul><li>Starting up and Scaling up </li></ul></ul>
    3. 3. Role of the Internet Marketing Unit <ul><li>The role of the Unit is to assist Enterprise Ireland’s clients and the wider Irish business community, especially SMEs, make optimum use of the Internet in the interests of competitiveness and developing export sales. </li></ul>
    4. 4. Unit Background <ul><li>Ireland’s low level of Internet penetration. </li></ul><ul><li>Low awareness of the opportunities & threats posed by the Internet. </li></ul>Unit setup in late 1999 as one element of EI’s response to:-
    5. 5. THEN - ALONG THE WAY - NOW <ul><li>Shift in emphasis from </li></ul><ul><ul><li>Promoting Internet awareness (2000) </li></ul></ul><ul><ul><ul><li>To </li></ul></ul></ul><ul><ul><li>Making appropriate use of ICT & eBusiness in the interest of competitiveness and increasing exports. (2004 - 06) </li></ul></ul><ul><ul><ul><li>To </li></ul></ul></ul><ul><ul><li>Best practice Internet marketing (2007 -) </li></ul></ul>
    6. 6. Unit’s Activities Over The Past 10 years <ul><li>Awareness campaigns €2m (‘00) </li></ul><ul><li>Website ( www.openup.ie ) </li></ul><ul><li>eBusiness Acceleration Fund €12m (‘00 – ‘02) </li></ul><ul><li>eBIT Initiative €350k (‘03) </li></ul><ul><li>Openup Education Campaign €650k (‘02 & ‘03) </li></ul><ul><li>National eBusiness Strategy (‘05) </li></ul><ul><li>Seminars & Workshops </li></ul><ul><li>eBusiness Management Initiative (’06 –’10) </li></ul>
    7. 7. eBusiness Acceleration Fund (2000 - 2002) <ul><li>Special budget under Info Society Fund </li></ul><ul><li>T o fast-track significant projects . </li></ul><ul><li>Role models for others. </li></ul><ul><li>78 Companies funded (€7m) – All Agencies </li></ul><ul><li>Case studies/research leveraged to benefit other companies </li></ul>
    8. 8. <ul><li>Case studies. </li></ul><ul><li>In-depth “How to” guides (beginners & advanced) </li></ul><ul><li>Database of consultants and providers. </li></ul><ul><li>eZine. </li></ul><ul><li>Discussion / advice forum. </li></ul><ul><li>Podcasts - eMarketing, Business Blogging etc. </li></ul>
    9. 9. eBusiness Management Initiative 2006 - 10 <ul><ul><li>Helping SME’s to develop web presence </li></ul></ul><ul><ul><li>Integrate business functions (backend) </li></ul></ul><ul><ul><li>150 companies approved - €2m committed to date </li></ul></ul><ul><ul><li>95% of companies - eMarketing </li></ul></ul>
    10. 10. eBMI - eMarketing Strategy <ul><li>Web layout and design – (Concept not build) </li></ul><ul><li>Functionality </li></ul><ul><li>Content Editing & Messaging </li></ul><ul><li>Localisation </li></ul><ul><li>Analytics – (interpretation and actioning) </li></ul><ul><li>Search Engine visibility (SEO/SEM) </li></ul><ul><li>eMail Marketing campaign </li></ul><ul><li>Social Media – LinkedIn, Facebook, Twitter, Blogs, You Tube, etc. </li></ul>
    11. 11. eBMI company cohort compared to total EI client base 15% 54% 71 46 Productivity -2.6% 9% 1,623 1,494 Employment 23% 66% 114,695 68,996 Exports 22% 38% 300,672 216,970 Sales (000) % change total EI client Base eBMI Cohort % Change 2008 2005
    12. 12. B2B Purchase – Influencing Factors 70% of B2B purchases start with online search Source Enquiro, Business to Business Expert Series
    13. 13. Nid wyf yn y swyddfa ar hyn o bryd. Anfonwch unrhyw waith i'w gyfieithu. No entry for heavy good vehicles. Residential site only. I am not in the office at the moment. Please send any work to be translated.
    14. 14. Thank You

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