Micks Garage Presentation
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MicksGarage.ie is an online retailer of car parts and accessories that was founded in 2004 and is based in Ireland and the UK. It currently has 10 employees and launched its UK site in 2005. The founders include Ciaran Crean, who handles IT and product strategy, Michael Crean in IT and web development, and Mark Leech in PR and marketing. The company generates about 95% of its sales online through its website, with the remaining 5% coming from mail order, phone, cash and marketplaces like eBay and Amazon. It focuses its marketing efforts on Google and public relations. The customer is served through various contact methods like phone, fax, email and online chat. The company's keys to
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The document discusses the role and activities of the Internet Marketing Unit of Enterprise Ireland, the state agency responsible for supporting Irish businesses. The Unit was established in 1999 to help businesses make optimal use of the internet and increase exports. Over the past 10 years, the Unit has run awareness campaigns, funds, and initiatives to promote e-business and internet marketing strategies among Irish companies. Evaluation found companies participating in the eBusiness Management Initiative saw greater increases in productivity, employment, exports and sales compared to other Enterprise Ireland clients.
Puddle Ducks Presentation
PuddleDucks.ie is an Irish online retailer of outdoor clothing for children and adults, founded in 2005. They sell over 100 products on their website and have expanded their product lines over the years. They use a variety of online marketing strategies like Google AdWords, Facebook ads, customer reviews, social media, email marketing and analytics to track conversions and ROI. Their goals for the future include redesigning their website, adding new features, and pursuing international expansion.
Getting Started Presentation
The document summarizes a Getting Started Session for eChampions that covered various topics to help participants get the most out of their websites. It discusses the importance of page views, clicks, and transactions; how to increase conversions through clear propositions, calls to action, and building trust; evaluating sites based on search, content, social media, and goals; peer evaluations of site usability; integrating websites with offline business activities; using eMaturity tools; and developing an eBusiness plan. Participants are also informed about help resources from eChampions and reminded of the date for the next event.
SEO Benchmark
The document discusses benchmarking SEO efforts. It provides tips for benchmarking keywords and competitors, including using tools to analyze domain age, inbound links, page indexing, on-page elements, and more. Benchmarking examples are given comparing the document author's site to competitors for the keywords "dental software" and "gift ideas". The document concludes with tips for improving SEO position based on benchmarking, such as being realistic about competition, focusing keywords, optimizing on-page elements, and tracking changes.
How is everyone getting on - April 2010
The document summarizes key points from a series of events hosted by eChampions.co.uk on digital marketing topics. It provides examples of websites that performed well in areas like SEO, Google Analytics usage, optimizing for universal search, and content management systems. The document also discusses strategies used by large companies and calls out action items for attendees around installing analytics, claiming local listings, and doing keyword research.
eBusiness Champions CMS event Leicester
The document discusses content management systems (CMS) and open source CMS options. It provides information on bespoke CMS solutions, including why organizations choose them, how they work, and factors to consider like costs. It also summarizes common open source CMS like WordPress and Joomla, pros and cons of open source, and how to choose the right open source option for your needs. Popular sites that use open source CMS are listed.
CMs presentation March 2010
The document discusses content management systems (CMS) and bespoke website solutions. It provides information on what a CMS is and when they are needed. It then discusses bespoke CMS solutions, how they work, example websites, and factors to consider like costs and choosing a supplier. The document also summarizes open source CMS options, what open source means, common pros and cons, and how to choose the right open source solution.
Train The Team - South Leicestershire
The document outlines objectives for an eChampions training session, including understanding the objectives of the eChampions program, explaining its benefits to businesses, and understanding emerging online opportunities. It discusses trends like the growth of social media and user-generated content, and how businesses can leverage tools like blogs, videos and social networks to engage customers in new ways online. The training aims to help participants advise local businesses on opportunities in online marketing.
Presentation Dec Event Nottingham
The document discusses tweaking various websites to improve their user experience and conversion rates. It addresses tweaking the home pages, menus, and product pages of sites like www.closeencounters.co.uk and www.hall-fast.com. It also provides 5 action points for website owners and announces upcoming events for an e-business champion group.
Launch event Leicester
The document discusses strategies for improving a business's website to increase traffic, conversions, and sales. It recommends implementing small changes to search engine optimization, content, and calls to action to direct more relevant visitors to the right product pages and encourage purchases. Specific tips included adding pricing information, "enquire now" buttons, and offering free samples to improve conversions from 0.4% to 6.4%. It stresses the importance of regularly reviewing site metrics and goals to ensure the site is achieving its objectives.
Presentation Nov Event
The document discusses strategies for improving website traffic, conversions and sales through search engine optimization, strong navigation paths, and optimizing content and calls to action. It provides examples of how one company increased traffic 5x, conversions from 0.4% to 6.4%, and average monthly inquiries by 50% over 2 years through minor changes like showing product prices, adding inquiry buttons and offering free samples. The document encourages businesses to critically evaluate their websites and implement strategies to improve traffic, conversions and compete effectively online.
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