The document discusses a study conducted in Genk, Belgium to test attitudes towards gender roles and work. Researchers printed provocative statements about gender and work on t-shirts and displayed them in the city center, then interviewed citizens about their opinions. Most people were initially uncomfortable discussing the topic individually but opened up in groups. The conclusions were that society is more open to gender equality than initially thought, but not all women realize how accepted working is among others in Genk. Future plans include further testing attitudes before and after an intervention, and distributing quotes on laundry pins to individuals.

2. 1. Introduction
2. Our first tests
3. Evaluation & preparation
4. Intervention
5. Conclusion
6. Future Plans
We will be
discussing the
following topics:

3. What we saw
while walking
through Genk...
A lot of men
outside, and
woman at home
1. The introduction
of our topic

4. So we
were curious
for
We decided to focus on;
Genders & Work
We wanted to test the current
“job & gender” situation by
interviewing citizens of Genk
1. The introduction
of our topic

5. Oh, I agree
with that one!
We wrote down some
pretty provocative
statements...
2. Our first test

6. We went out
to the street & test
different statements
2. Our first test

7. 3. Evaluation and
preparation
Some people seemed to be scared
of our signs, but we received
interesting respondse;
“Men don’t know
anything about
house-work”
“I would stay
home for my kids
if my wife wanted
a career”
“Women should
stay at home for
the children”

8. Your
opinion
here
They should
look less ‘scary’
to our audience!
3. Evaluation and
preparation
We combined the new opinions
and the old ones and ironed
them onto 10 different t-shirts.

9. 4. InterventionWe prepared the intervention
by answering these questions;
What?
Printing provocative
statements on shirts &
hang them on lines in the city.
Ask people to choose a statement
and interview them.
Let them reflect their opinion
and maybe they will develop
their own one.

10. 4. InterventionWe prepared the intervention
by answering these questions;
To generate awareness,
get insight in the current
situation, make people discuss
it and hopefully changing
some people’s mind to accept
a broader view.
Why?

11. 4. InterventionWe prepared the intervention
by answering these questions;
To raise attention in society
about the topic
“genderspecific predjudice
at work”
What for?

12. 4. InterventionWe prepared the intervention
by answering these questions;
City Centre of Genk
“stadsplein”
on May 18th, 2015
14h- 16h
Where &
when?

13. 4. InterventionWe prepared the intervention
by answering these questions;
No specific target group;
All ages, genders, cultures, …
Only requirement:
Non-tourists, english/dutch
language
Who?

14. 4. InterventionWe prepared the intervention
by answering these questions;
Raising attention by
using a “Traditional” scene
of laundry but exposing the
opposide message on the
laundry itself.
Hanging up shirts on lines,
between trees.
How?

15. 4. Intervention
a
topic
Let’s see how
it went!

16. 5. Conclusion
Individuals don’t like to
discuss the topics because
they are afraid of saying
something wrong, but in
groups they do dare to
engage in a discussion.
People are more
open to gender
equality than
we first thought.
Conclusion:
Not all women are
aware of the “working-
woman”-acceptance
by other Genkians.
The results;

17. We could test
the influence by
interviewing before
and after.
6. Future Plans
M
annen
en
vrouwen
zijn
gelijk.Ik
zou
blij
zijn
alsze
goed
haarbrood
verdient!
To bring the opinion of
Genk closer to individuals,
we would give citizens a set
of laundry pins with the
quotes on.

18. Thanks
for listening!
www.http://creativedesign.mdastudent.khlim.be/