- The document discusses Disney's history and strategies under the Eisner and Iger eras from 1984 to present. It covers Disney's major acquisitions and expansions, as well as its strengths, weaknesses, opportunities, threats, and strategies. - A SWOT analysis finds Disney's strengths are its strong diversification, responsiveness to market, and brand recognition, while weaknesses include high R&D costs and risk. Opportunities exist in further diversification and new markets, while threats include economic recession and changes in technology/consumption. - Strategies discussed include expanding into airlines through a proposed "Disney Air" service and ensuring daily operations run efficiently while taking on new tasks.