This document summarizes an initiative to improve physics education in Serbia through the establishment of a specialized physics class for gifted students. Key points: 1) An experimental physics class was started 8 years ago in Nis, Serbia to offer gifted students high-quality physics education and opportunities to continue their studies. 2) Evaluation found students in the physics class had better results on physics tests than students in standard classes or specialized math classes. 3) The physics class attracted more students over time due to its attractive curriculum, additional resources, and student success.