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1. Topic:-
ANALYTICS SOCIAL MEDIA SECTOR

2. Team Members:-
1. VARADA SAPRE. (235MBA066)
2. VIKASH SINGH. (235MBA067)
3. VINIT PATEL. (235MBA068)
4. VISHWA SHROFF. (235MBA069)
5. YASHVI DESAI. (235MBA070)

3. Social Media Analytics:-
The art and science of extracting valuable hidden insights
from vast amounts of semi structured and unstructured social
media data to enable informed and insightful decision
making.

4. TWITTER

5. INSTAGRAM

6. YOU TUBE

7. FACEBOOK

8. Platform Analytics
TRACK:
IMPRESSIONS (PEOPLE WHO
SEE POST)
ENGAGEMENT: L IKES, SHARES,
RETWEETS, COMMENTS, SAVES
FOL LOWER GROWTH

9. Platform Analytics

10. Monitoring Social Media
Social media monitoring involves tracking and observing
mentions, discussions, and trends related to a brand, product,
or industry, providing valuable insights for reputation
management and customer service.

11. Social media sentiment analysis evaluates
social media content to determine the
attitude, emotions, and opinions expressed
by users towards a brand, product, or topic.
Sentiment Analytics Social Media

12. 75%
POSITIVE SENTIMENT
Measure the percentage of positive sentiment expressed in social media
conversations about the brand.
. 25%
NEGATIVE SENTIMENT
Analyze the share of negative sentiment from user discussions
on social media platforms.