Are you wondering about the difference between Social Media Listening, Social Media Analytics and Social Media Intelligence? These simple slides explain how I perceive the concepts based on my work experience at corporates

1. What Constitutes Social
Media Intelligence
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2. Terminology used for Social Media Intelligence
• Social Media Intelligence is often used interchangeably with industry terms as below:
• Social Media Intelligence / Social Intelligence
• Social Media Monitoring / Social Monitoring
• Social Media Listening / Social Listening
• Social Media Analytics / Social Analytics
• While at times these could mean the same thing, there are different components to this field of practice
©Social Deconstructed Social Intelligence Explained

3. Components of Social Media Intelligence
• Social Media Intelligence is the best
fit for the overarching concept
• If you then break it down, SMI
consists of Social Media Listening
and Owned Social Media Analytics
Social Intelligence
Social Analytics
- Social
Listening/Monitoring
- Owned Social
Analytics
©Social Deconstructed Social Intelligence Explained

4. What is Social Media Listening/Monitoring
• Listening is a figurative term suggesting that
conversations are taking place on the social
web and you can listen in to these
• Here’s a more formal definition - Social
media listening, also known as social media
monitoring, is the process of identifying and
assessing what is being said about a
company, individual, product or brand on
the Internet
Social Intelligence
Social Analytics
- Social
Listening/Monitoring
- Owned Social
Analytics
©Social Deconstructed Social Intelligence Explained

5. What can you do with Social Media Listening/Monitoring
Customer Care & Engagement Lead Generation Consumer Insights & Market Intelligence
1. Community Management 2. Social Selling 3. Insights & Reporting
Social Media Listening
©Social Deconstructed Social Intelligence Explained

6. What is Owned Social Media Analytics
• As a company, brand or an individual you
are creating content and sharing it via your
social media accounts – understanding
which piece of content is working or not and
why is key to your social media success
• Here’s a more formal definition – Owned
Social Analytics is the process of analyzing
performance of owned social content – both
organic and paid
Social Intelligence
Social Analytics
- Social
Listening/Monitoring
- Owned Social
Analytics
©Social Deconstructed Social Intelligence Explained

7. What can you do with Owned Social Media Analytics
Fuel Social Content Strategy Fuel Social Content and Paid Social Strategy
2. Content Performance 3. Paid Content/Ad Performance
Owned Social Analytics
©Social Deconstructed Social Intelligence Explained
1. Account/Page Performance
Build/Grow Social Media Community

8. What is Social Media Intelligence
• All your analysis becomes intelligence when you are
able to derive insights and take them as input to
decision making
• Here’s a more formal definition - Social media
intelligence (SMI or SOCMINT) refers to the collective
tools and solutions that allow organizations
to monitor social channels and conversations,
respond to social signals and synthesize social data
points into meaningful trends and analysis based on
the user's needs
• The term was coined in a 2012 paper written by Sir
David Omand, Jamie Bartlett and Carl Miller for the
Centre for the Analysis of Social Media, at the
London-based think tank, Demos - wikipedia
Social Intelligence
Social Analytics
- Social
Listening/Monitoring
- Owned Social
Analytics
©Social Deconstructed Social Intelligence Explained

9. Concept of Social Media Intelligence Illustrated
Conduct
Social Listening
Owned Social
Analytics
Derive
Actionable Insights
Inputs to
Better Decision
Making
©Social Deconstructed Social Intelligence Explained

10. Thank You
Twitter – @Sakshi_prak linkedIn – sakshiprak Blog – Social Deconstructed