This document summarizes the evolution of media from prehistoric times to the current information age. It describes prehistoric cave paintings and clay tablets used in Mesopotamia. During the industrial age, the printing press allowed for mass production of newspapers and books. The electronic age brought transistor radios, televisions, and mainframe computers. The information age is characterized by the rise of the internet and personal computers, which enabled social networks, smartphones, and virtual reality technologies.

1. THE EVOLUTION OF
TRADITIONAL TO NEW MEDIA

2. PREHISTORIC AGE

3. PREHISTORIC AGE
People discovered fire, developed
paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron.

4. PREHISTORIC MEDIA
Cave Paintings
35, 000 BC
•They have been found in Europe, Africa, Australia
and Southeast Asia.
•The most common themes in European cave
paintings are large wild animals, such as bison,
horses, aurochs, and deers.

5. PREHISTORIC MEDIA
Clay Tablets in
Mesopotamia
(2400 BC)
•In the Ancient Near East, clay tablets were used
as a writing medium, especially for writing
in cuneiform (writing technique used by
Sumerians).
•Cuneiform is written to the rock with the use of
reed pen (pen made from sharpened bamboo).

6. INDUSTRIAL AGE

7. INDUSTRIAL AGE
People used the power of steam,
developed machine tools, established
iron production, and the
manufacturing of various products
(including books through the printing
press).

8. Printing Press for
Mass Production
(19th century)

9. Newspapers

10. Motion Pictures

11. •ELECTRONIC AGE

12. ELECTRONIC AGE
The Electronic age is the invention of the
transistor ushered in the electronic age.
People harnessed the power of transistor
that led to the transistor communication
became more efficient.
A transistor is a semiconductor device used to amplify or
switch electronic signals and electrical power.

13. ELECTRONIC MEDIA
Transistor Radio Television

14. Mainframe Computers
(1960)
are computers used primarily by large
organizations for critical applications;
bulk data processing, such as census,
industry and consumer
statistics, enterprise resource,
planning; and transaction processing

15. Apple I Computer
Apple II Computer

16. INFORMATION AGE

17. INFORMATION AGE
The Internet paved the way for faster
communication and the creation of the
social network. People advanced the use of
microelectronics with the invention of persona
computers, mobile devices, and wearable
technology. Moreover, voice, image, sound and
data are digitalized. We are now living in the
information age.

18. INFORMATION AGE MEDIA
Web browsers:

19. INFORMATION AGE MEDIA
Social Networks:
MicroBlogs:

20. INFORMATION AGE MEDIA
Visual Entertainment:

21. INFORMATION AGE MEDIA

22. Virtual Reality

23. Wearable Technology
INFORMATION AGE MEDIA
Smart Phones
Portable Devices