the effect of media and information to communication

3. The Effect of Media
and Information to
Communication

4. Good Effect of Media and Information
■ Enhance good communication skills
■ Make communication quicker, easier and more efficient.
■ Being used for self-expression
■ Bridge to communicate with other people
■ Keep us updated on the current issues or news
■ Reduce barriers in communication
■ Create brand awareness as well as to promote and sell
products
■ Allow individuals to become engaged citizens and
responsible decision-makers

5. Bad Effect of Media and Information
■ May lead to frequent misunderstanding and frustration
■ Can be addicting and it can hurt our communication
skills
■ Lack of Relationship Building
■ Informal Communication
■ Promote negative experiences such as: Inadequacy
about your life or appearance.
■ Increased risk for depression, anxiety, loneliness, self-
harm, and even suicidal thoughts.
■ Dissatisfaction with body image, creates addiction, and
can destroy interpersonal relationships.

7. Terms to Understand in
Media and Information
Literacy

8. Media - The physical objects used to
communicate with, or the mass communication
through physical objects such as radio, television,
computers, film, etc. It also refers to any physical
object used to communicate messages.
Media Literacy - The ability to access, analyse,
evaluate, and create media in a variety of forms. It
aims to empower citizens by providing them with
the competencies (knowledge and skills)
necessary to engage with traditional media and
new technologies.

9.  Information - A broad term that
covers processed data, knowledge
derived from study, experience,
instruction, signals or symbols.
Information Literacy - The ability to
recognize when information is
needed, and to locate, evaluate, and
effectively communicate information
in its various formats.

10. Media and Information Literacy - The
essential skills and competencies that
allow individuals to engage with
media and other information
providers effectively, as well as
develop critical thinking and life-long
learning skills to socialize and become
active citizens.

11. Characteristics of a Media and Information Literate Citizen
⚫ Can understand media's influence and representations.
⚫ Can make informed and independent decisions.
⚫ Can build a sense of community.
⚫ Can produce right information.
⚫ Can use media for self-expression.
⚫ Can use media in a self and responsible way