Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 2 new: Consumer
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Intro to commn
chapter 2: Breaking barriers:communication in practice
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 10: ORGANIZING FOR BRAND BUILDING
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behavior
unit 10: Decision Making
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 2 new: Consumer
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Intro to commn
chapter 2: Breaking barriers:communication in practice
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 10: ORGANIZING FOR BRAND BUILDING
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behavior
unit 10: Decision Making
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
unit : Organized Cybercrime
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject: Gerbner’s model of communication2
Lesson : Gerbner’s model of communication2
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Communication
Lesson : 7 Cs of Communication
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 1: Consumer behaviour
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
unit : WHITE COLLAR CRIME
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 9: Family Life Cycle
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 6: Motivation
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Communication
Lesson : Sociological model of communication
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Creative writing sectin 2
unit 2: writing for Radio
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer Behavior
unit 4 : Culture
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand personaity
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 3: Perception
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behavior
unit 8 : Attitude
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Gerbner’s model of communication
Lesson : Gerbner’s model of communication
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject : BRAND BUILDING
Lesson: value chain and revenue streams
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Introduction to branding
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Gestures ppt
Lesson : Body Language
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson :Size of m&e industry
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
unit : Organized Cybercrime
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject: Gerbner’s model of communication2
Lesson : Gerbner’s model of communication2
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Communication
Lesson : 7 Cs of Communication
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 1: Consumer behaviour
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
unit : WHITE COLLAR CRIME
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 9: Family Life Cycle
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 6: Motivation
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Communication
Lesson : Sociological model of communication
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Creative writing sectin 2
unit 2: writing for Radio
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer Behavior
unit 4 : Culture
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand personaity
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 3: Perception
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behavior
unit 8 : Attitude
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Gerbner’s model of communication
Lesson : Gerbner’s model of communication
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject : BRAND BUILDING
Lesson: value chain and revenue streams
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Introduction to branding
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Gestures ppt
Lesson : Body Language
Faculty Name: Saurabh Deshpande
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson :Size of m&e industry
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Cable & Satellite Television
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 9: MANAGING BRANDS OVER TIME
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Discovering Marketing Communication &
Media Consumption Trends
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Film exhibition
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand startegies
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand positioning
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND LEVERAGING
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND IDENTITY TRAPS
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 7 : BRAND EQUITY
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 11: BRAND BUILDING ON THE INTERNET
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Reporting
unit : INVESTIGATIVE REPORTING
Faculty Name: Subhangi Ma'am
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Creative writing sectin 2
unit 4: Drama
Faculty Name: Subhangi Ma'am
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Presentation 3 creative writing
1. UNIT 3 POETRY
THEME
CONTROLLING IDEA
DEVELOPED THROUGHOUT THE POEM
KEY WORDS
SUGGESTED BY TITLE
RARELY EXPLICIT
EXPERIENCE OF LIFE
UNIVERSAL EXPERIENCE
2. DICTION
LINGUISTIC STYLE
VOCABULARY
METAPHORS
TO GET MESSAGE ACROSS
CONVEYS -
MOOD ,TONE,ATMOSPHERE
FEELINGS
4. POETRY
POETIC TONE
ATTITUDE THAT ITS STYLE IMPLIES
EQUIVALENT TO MOOD
CREATED BY DICTION
METRE
FIGURATIVE LANGUAGE
RHYME
5. POETRY IMAGERY
SPARK OFF SENSES
NEED NOT VISUAL
ANY OF THE FIVE SENSES
USE OF FIGURATIVE LANGUAGE
FINDING IMAGE -ESTABLISH RELATIONSHIP
WITH READER
IMAGES DIFFER IN DEPTH OF MEANING
6. POETRY
IMAGERY
EXAMPLES
IT WAS DARK &DIM-VISUAL
CHILDREN WERE SCREAMING &SHOUTING-HEARING
WHIFFED THE AROMA OF BREWED COFFEE-OLFACTORY
TOUCHED SOFT SATIN-TOUCH
FRESH &JUICY-TASTE
NEEDS AID OF FIGURE OF SPEECH
7. POETRY
POETIC SYMBOLISM
USE OF SYMBOLS
OBJECT REPRESENTS OTHER
GIVES ENTIRELY DIFFERENT MEANING
ACTION,EVENT,WORD HAS SYMBOLIC VALUE
SYMBOLS ASSOCIATE TWO THINGS
LITERAL AND FIGURATIVE
SEVERAL LAYERS OF MEANING