Презентация - Индрек Тройфельдт
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This document discusses challenges facing public broadcasters in communicating with stakeholders and audiences. It presents several models of how media and communication have evolved: - Traditional broadcasting model with limited channels sharing the same space and time. - Model of confrontation and dispersion with a proliferation of commercial media fragmenting audiences. - Model of technological fusion where digital technologies have led to greater linking, integration and user participation in content creation, blurring boundaries between individuals and institutions. - The proposed ideal model is one of circulation, where broadcast institutions serve as interfaces and aggregators rather than the sole message providers in order to better serve diverse audiences. The document advocates for greater autonomy, participation, and adapting to new communication paradigms enabled
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1) Hyperglobalizers view the homogenization of culture under American popular culture and consumerism. Political skeptics see thin global culture relative to national cultures with ongoing cultural differences and conflicts.
2) Transformationalists see an intermingling of cultures resulting in new hybrid cultural forms.
3) Culture is shaped by social constructions, everyday expressions, and commodified outputs from industries like film, TV, and music.
4) Cultural globalization involves the transmission of culture through movement of people, objects, communication, and is facilitated by advances in transportation and technology.
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Internationalisation of media industries and sense of space
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- The evolution of different forms of media from oral communication to digital media.
- Three outcomes for how globalization may influence culture: cultural differentialism, cultural hybridity, and cultural convergence.
- The concept of cultural imperialism and how powerful Western cultures can dominate less powerful societies through media.
- The definition and key characteristics of a global city as an important and influential urban center in the globalized world.
- The attributes and challenges faced by global cities like their economic power but also issues like overpopulation, inequality, and environmental threats.
Media and SocietyMedia HistoryJOHN DEWEY – 185.docx
Media and Society
Media History
JOHN DEWEY – 1859-1952
Harold A. Innis
1894-1952
Marshall McLuhan – 1911-1980
Walter J. Ong, S.J.
1912-2003
Robert W. McChesney – 1952-
Three Historical Narratives:
Oral to Electronic Culture
Oral Culture – all interactions take place in face-to-face discussions.
Written Culture – a shared system of inscription in a literate society exists so that communication can take place outside of face-to-face discussions across time and space.
Print Culture – an expansion of Written Culture that encompasses the consequent social and cultural changes that result from the proliferation of printer material.
Electronic Culture – communication transcends time and space.
There is a different sense of time in Oral Culture, according to Ong.
Since there are no records, memory cannot be recorded. History
can only reside in the present, in the telling of the story. Memory
is thematic and formulaic. The story may vary very little from telling to
telling over time, but the words and phrases used may differ.
Performance is the key to authorship. Every time a story is told or a work is
performed, it is shaped by the performer and provides a new model for future performances.
Oral cultures are relatively homogeneous with respect to knowledge and social norms but public and shared across generations.
Written Culture, according to McLuhan , has been the means of creating
‘civilized man.’
According to Innis, written communication allowed societies to persevere through time by creating durable texts which could be handed down and referred to. This allowed for control of knowledge by certain hierarchies and also allowed for centralized control to expand over a wider area.
Audiences could be remote in time and space, and the communicator could guarantee that the message received is identical to the one sent without having to rely on the memory of the messenger. The communicator could reach a wider and more disparate audience.
Print Culture – the ability to mechanically reproduce text freed writing
from its reliance on an elite group of individuals and guaranteed that
each copy of the text would be identical to every other copy.
Printing was instrumental in the development of a secular society and in the establishment of a democracy among the upper classes in early
modern Europe, according to historian, Elizabeth Eisenstein.
Printing reinforced the sense of individuality and privacy and makes
Introspection possible.
Printing enabled the emergence of the newspaper and the novel, and
altered the very structure of human consciousness and thought.
Electronic Culture – the telegraph reorganized people’s perception of space and time; it enabled the transmission of messages across space, and it fostered a rational reorganization of time. The telegraph also separated transportation from communication.
According to Innis, electronic culture allows for a new fo.
Media and SocietyMedia HistoryJOHN DEWEY – 185.docx
Media and Society
Media History
JOHN DEWEY – 1859-1952
Harold A. Innis
1894-1952
Marshall McLuhan – 1911-1980
Walter J. Ong, S.J.
1912-2003
Robert W. McChesney – 1952-
Three Historical Narratives:
Oral to Electronic Culture
Oral Culture – all interactions take place in face-to-face discussions.
Written Culture – a shared system of inscription in a literate society exists so that communication can take place outside of face-to-face discussions across time and space.
Print Culture – an expansion of Written Culture that encompasses the consequent social and cultural changes that result from the proliferation of printer material.
Electronic Culture – communication transcends time and space.
There is a different sense of time in Oral Culture, according to Ong.
Since there are no records, memory cannot be recorded. History
can only reside in the present, in the telling of the story. Memory
is thematic and formulaic. The story may vary very little from telling to
telling over time, but the words and phrases used may differ.
Performance is the key to authorship. Every time a story is told or a work is
performed, it is shaped by the performer and provides a new model for future performances.
Oral cultures are relatively homogeneous with respect to knowledge and social norms but public and shared across generations.
Written Culture, according to McLuhan , has been the means of creating
‘civilized man.’
According to Innis, written communication allowed societies to persevere through time by creating durable texts which could be handed down and referred to. This allowed for control of knowledge by certain hierarchies and also allowed for centralized control to expand over a wider area.
Audiences could be remote in time and space, and the communicator could guarantee that the message received is identical to the one sent without having to rely on the memory of the messenger. The communicator could reach a wider and more disparate audience.
Print Culture – the ability to mechanically reproduce text freed writing
from its reliance on an elite group of individuals and guaranteed that
each copy of the text would be identical to every other copy.
Printing was instrumental in the development of a secular society and in the establishment of a democracy among the upper classes in early
modern Europe, according to historian, Elizabeth Eisenstein.
Printing reinforced the sense of individuality and privacy and makes
Introspection possible.
Printing enabled the emergence of the newspaper and the novel, and
altered the very structure of human consciousness and thought.
Electronic Culture – the telegraph reorganized people’s perception of space and time; it enabled the transmission of messages across space, and it fostered a rational reorganization of time. The telegraph also separated transportation from communication.
According to Innis, electronic culture allows for a new fo.
Media History 2: Press and News Media
1. News media are a source of information and opinion that use a one-to-many form of communication to help build imagined communities and shape national identity.
2. Benedict Anderson's concept of "imagined communities" explains how nations form around shared print languages disseminated by news media. This helps articulate a nation's cultural and social identity.
3. The introduction of new communication technologies like the telegraph, telephone, radio, and internet have accelerated the spread of news and challenged existing models of the public sphere.
Mass culture
Mass culture refers to commercially marketed arts and entertainment appealing to demographic categories. Mass communication utilizes media technology to distribute information widely through indirect means like social media and networking. While media has influenced culture by transforming leisure and celebrations, some argue it has also manipulated public opinion and connected isolated individuals only by necessities of life rather than sympathy.
CHARACTERISTICS OF MASS COMMUNICATION SHAMBHAVI.pptx
Mass communication has several key characteristics:
1. It involves the transmission of common messages to large, scattered, and anonymous audiences through mass media channels.
2. The messages are disseminated rapidly and continuously over a wide geographic area.
3. There is typically one-way and delayed feedback from audiences to the message sender due to the impersonal nature of mass communication.
Chapter 1 - Mass Communication and Its Digital Transformation
The document discusses the convergence of media through technological, economic, and cultural changes. It explains that technological convergence involves the integration of computing, telecommunications, and media in a digital environment. This leads to changes in media organizations, content, use, distribution, audiences, and professions. The increasing interactivity and globalization of media blurs traditional lines between mass and interpersonal communication. The document also summarizes theories of mass communication, including transmission models and critical theory approaches.
The political and the social power of mass
This document discusses the political and social power of mass media. It defines mass media and explores its role in informing the public and shaping societal agendas. Examples are given of how social media helped organize protests that led to regime changes. Al Jazeera is presented as a case study due to its influential coverage of Arab uprisings. The concluding question posed is what or who shapes the media's own agenda if it shapes the public's.
2.1. Democracy (Quiz)
1. The public sphere is an open space where citizens participate in free discussion and deliberation on matters of significance to society and its future, between the realm of government and commercial spheres.
2. An imagined community is constituted by a sense of shared identity and membership in a group, as well as of "others" outside the group, even though members will never meet most other members. A nation is an example of an imagined community.
3. "Old" media had a centripetal effect by providing a common frame of reference through scarce media choices, while "new" media have a centrifugal effect by allowing users to choose media according to diverse personal interests from abundant options.
Functions of mass media
Mass communication is defined as communicating information to large audiences via mass media such as television, radio, and newspapers. Mass communication messages have the potential to reach very large, anonymous audiences. The key elements of mass communication are the messages, media used to transmit them, and the audiences receiving them. Traditional functions of mass media include informing audiences, educating/socializing, entertaining, and persuading/interpreting information for audiences. Media informs the public about events and issues, educates on social norms and policies, entertains for relaxation and escape, and provides interpretation and context for information to persuade audiences.
new media.ppt
This document discusses the evolution of mass media and its effects. It presents two views on the effects of mass media: that it can benefit society by spreading information democratically, but others argue it allows those who control media to manipulate society. The document also discusses how media is no longer uniform, with fragmented audiences and many communication choices. It analyzes critiques of mass media as a tool for propaganda, and debates whether new media can better serve democratic ideals by empowering individuals. The role of media in shaping public debate and the concept of the "public sphere" is also examined.
All notes from art301_m&m
This document provides an overview of the history and current state of print and screen media. It discusses the development of printing technologies from woodblock printing in China to Gutenberg's printing press in Europe. It then covers the rise of newspapers and publishing giants. In the screen media section, it outlines the early history of cinema from the inventions of motion picture cameras and projectors to the establishment of Hollywood studios. It also discusses contemporary media ownership trends like consolidation, integration and the rise of platforms like Facebook and Google. Overall, the document traces the evolution of print and screen media technologies and industries over time.
Lecture 7. the media and social theory
The document summarizes key concepts from Lecture 7 including discussions of functionalist and conflict theories on the role of education. It also covers the history of communication technologies from oral cultures to the modern digital age. Theories of media include the hypodermic model, interpretive model, functionalism, pluralism, and conflict theory. Debates discussed media representations, ownership, and the capacity of media to shape public opinions and their relationship with sources of power.
Mass Media
Mass media refers to diverse communication technologies used to reach large audiences through mass communication. This includes broadcast media like radio, TV, and films, as well as print media like newspapers and books. Mass media plays an important role in modern societies by informing the public, influencing culture and identity, and acting as the fourth estate to hold power accountable. However, mass media is also subject to the influences and biases of its owners and funders. Theories debate the extent to which mass media reflects elite interests versus allowing for more active interpretation by audiences. Overall, mass media has become deeply integrated into modern life and plays a complex role in both reflecting and shaping society.
Origin and growth of mass media research
This document provides an overview of the history and development of mass communication and media research. It discusses the origins and growth of different mass media including newspapers, magazines, books, radio, television, films, and new media like the internet and social media. The document traces the historical development of each medium and highlights their key characteristics and strengths and weaknesses. It also examines the origins and growth of mass media research as an academic field of study focused on understanding the impact and role of mass communication in society.
Audiences and readers of alternative media - a book chapter by John D. H. Dow...
Disclaimer: all images and original texts belong to their rightful owners.
Chapter 17 of the book "International Communication. A reader", edited by Daya Kishan Thussu.
CHAPTER-7.pptx
This document discusses communication media and mass media. It defines communication and its elements, including the sender, message, channel, receiver, and feedback. It also discusses the different forms and functions of mass media, including print, broadcast, cinema, entertainment, advertising, agenda-setting, and propaganda. The document also covers television and violence, media power and its limits, and important principles of media ethics like accuracy, objectivity, fairness, and truth.
WCC COMM 101-Chapter #1 Focus
This document provides an agenda and overview of key concepts from Chapter 1 of the textbook "Mass Communication, Culture, and Media Literacy". It discusses the definitions of communication, mass communication, culture and media literacy. It outlines models of communication, compares interpersonal and mass communication, and examines the scope and nature of modern mass media. It emphasizes that mass media both informs culture and is influenced by culture, and that media literacy is important for effectively understanding media messages.
Role of Media in Nation Building.pptx
The document discusses the role of media in nation building. It defines media and nation, and explains that media serves as a link between people by propagating information through various electronic and print means. Media is considered the fourth pillar of democracy along with the legislature, executive, and judiciary. The document also outlines how media can change knowledge, behavior, attitudes and emotions. It argues that media plays an important role in nation building by acting as a mirror of society and reporting on national and international affairs. Finally, it states that media should be positive, informative, creative, motivating, and entertaining in order to sustain growth and eliminate issues in society.
Role of media in social awareness
There are various types of media like internet, television, radio, newspaper, magazines etc. Role of media in social awareness.
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Media and SocietyMedia HistoryJOHN DEWEY – 185.docx
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This document introduces a compendium of new specialized journalism syllabi developed by UNESCO. It discusses the changing context of journalism education globally and the need to incorporate emerging issues. It outlines UNESCO's efforts to evaluate the impact of its Model Curricula for Journalism Education, focusing on three aspects: the global academic culture of journalism education; contextual applications of the Model Curricula and their implications; and the need for new specialized syllabi. The compendium aims to help journalism education renew itself and better prepare students for today's complex media landscape.
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Презентация - Индрек Тройфельдт
- 2. Sharing same space and time Same simultaneous message for large audiences TRADITIONAL BROADCASTING WHY DO THEY NOT HEAR OR WATCH US? SEMANTIC TRAPS: being PUBLIC OR NATIONAL
- 4. INTERACTIONS OF POWER AND SOCIETY Medias role to change official- unofficial relations Depends on the autonomy Autonomy of public sphere “OFFICIAL” AS A GUARANTEE OF TRUTH IDEAL BUREAUCRACY of power holders: hierarchy and control The autonomous public sphere itself, molded and maintained by media is a capital Texts remain distant, formal and do not earn necessary trust VALUES IN COMMUNICATION: AUTONOMY AND TRUST
- 5. So the need to COMMUNICATE Revolutions make JOURNALISM popular PUBLIC SPHERE ALWAYS EXISTS COMMUNICATION IS NOT EVENT-DRIVEN BUT PROCESS DRIVEN
- 6. MODEL OF MEDIA REVOLUTION ! ! ! !IGNORED( POWER& HOLDERS! MEDIA&INSTITUTION! AUDIENCE! PROJECTED)POWER)! POWER! CULTURE! COMMUNICATION AS CATALYSIS AUTONOMY, REFLEXIVENESS DEFINING POWER VERTICAL SHORTENS AND OFFICIAL POWER HOLDERS END UP IN ISOLATION
- 7. Limited number of channels Same space and time MARKET CONSUMERS AND CITICENS COMMUNICATING NEED OF TRUST AND PARTICIPATION VALUE FOR MONEY But endless choice does not necessarily mean diversity
- 8. MODEL OF CONFRONTATION AND DISPERSION ! ! ! ! ! POWER&HOLDERS! PUBLIC! COMMERCIAL! CONSUMERS!CITIZENS! !!!!!!!POWER! CULTURE! PROFIT! VAIRETY BUT FRAGMENTATION
- 9. Estonia has become the allowed its citizens to cast their votes in the parliamentary elections with their mobile phones TECHNOLOGY AS A NEW DIMENSION VALUES IN COMMUNICATION INNOVATION, SUSTAINABILITY
- 10. MODEL OF TECHNOLOGICAL FUSION CLICK AND CLIP-BASED COMMUNICATION DOMINATES LINKING ANDINTEGRATION RULES DATABASE MANAGEMENT METADATA INDEXING
- 11. FROM MARGINAL TO CENTRAL Thanks to national Tiger Leap program (initiated 1996), computer skills spread quickly through society WEB-BASED MEDIA CREATES COLLECTIVE BRAIN Commenting articles turned to national passion (from 1995) MARGINAL IDEA CAN QUICLY BECOME MAINSTREAM INFRASTRUCTURE DETERMINES SUCCESS First international links were established with Finland and Sweden Web journalism raises questions about identity and anonymity
- 12. NEW PARADIGMS NO CLEAR AXIS TO DETERMINE COMMUNICATION AUDIENCE IS NOT DEPENDENT ON THE TIME, SPACE, BROADCASTING NETWORK MISSIONARIES, WHO SELECT INFO, BLURRING BOUNDARIES BTW. INDIVIDUAL AND INSTITUTIONAL NOT JUST DIVERSITY OF MESSAGES BUT ALSO DIVERSITY OF CODES CO-PRODUCTION OF THE CONTENT BY USERS AND PRODUCERS BROADCAST INSTITUTIONS SHOULD SERVE AS INTERFACES, AGGREGATORS