Presentation 2016
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This document discusses an affiliate network/agency that builds partnerships between advertisers, publishers, and customers. It treats each customer individually and uses accurate tracking and insightful reporting to drive strategy. The network works with various online publishing methods like voucher codes, price comparison, cashback, content, email, and mobile sites. As mobile usage grows, marketers must invest in mobile-friendly websites and apps with engaging content. The benefits for advertisers are pay for performance with no fees for cancelled orders, free brand exposure, and tracking/reporting. Publishers benefit from easy monetization of traffic, upfront commission details, and user-friendly management tools.
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- Users could redeem these points for services like mobile recharges, food coupons, discounts from partner companies.
- The platform aims to provide a more positive advertising experience where users are willing participants compared to traditional ads, and also offers branding opportunities for companies.
- It would target teenagers and working professionals in India through mobile apps and partnerships with other companies. Revenue would come from advertising fees from partner companies.
mCommerce - A Frsh Look At Why It Matters
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
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A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Marketing Plan Presentation
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MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
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This document discusses the rise of mobile devices and how marketers can target consumers through mobile direct marketing campaigns. It notes that smartphone and tablet shipments now exceed PC shipments. Most mobile time is spent in apps, with games being the top category. The document provides tips on mobile targeting such as location, device type, and first-party and third-party data. It also discusses optimizing campaigns, converting mobile visitors, and scaling mobile campaigns.EUC 2015
- Mobile apps are an effective way for companies to engage consumers and meet business objectives. Nearly 90% of marketers agree that mobile apps are the most effective technology for engagement.
- Successful mobile apps drive brand engagement through direct marketing, customer loyalty programs, and customer service/support features. They also frequently update content and promotions to encourage repeat usage.
- When developing a mobile app, companies should define clear goals, integrate social sharing, consider gamification elements, and learn from highly successful apps like Victoria's Secret and Amazon.
Tools for Engagement Marketing
* 48% of consumers start their inquiries on search engines
* 33% look to brand websites
* 26% search within mobile applications
Digital marketing 101 key tools for engagement marketing
The concept of digital marketing and how to be successful in today’s modern, complex business landscape
Digital Marketing 101
Digital marketing is fundamental for businesses today due to modern engagement marketing. Marketers must utilize various digital marketing techniques across online and mobile channels to build customer relationships, including search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization. Personalization is also important, using tools to understand individual customers and serve tailored ads and content. As technologies like the Internet of Things grow, the future of digital marketing involves even deeper connectivity and insights across multiple devices.
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2016 Predictions for Location-Based Marketing, Advertising & Commerce
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Presentation 2016
- 4. PILLARS
- 5. THE JOURNEY
- 6. AFFILIATE NETWORK / AGENCY
- 7. BUILDS PROFITABLE PARTNESHIP THAT REWARDS EVERYONE IN THE PROCESS CUSTOMERS & ADVERTISERS & PUBLISHERS
- 9. TREATING EACH CUSTOMER AS AN INDIVIDUAL
- 10. DRIVING STRATEGY THROUGH DEEPER DATA
- 13. PUBLISHER TYPES
- 14. VOUCHER CODE / DISCOUNT SITES
- 17. CONTENT SITES
- 18. EMAIL PROVIDERS
- 20. MOBILE-FIRST WORLD, 2016 • Growing number of transactions made through smartphones & tablets indicates that consumer behaviour has been changing completely and continuously. • Marketers do not ask themselves anymore if they should invest in mobile instead of giving themselves a task – how should they invest in mobile? • Advertisers have to invest time & money in setting up mobile user friendly websites & apps with engaging content and 1-click button • Brands have more moments through the day with consumers than ever before
- 21. WHAT ARE THE BENEFITS: ADVERTISERS Pay only for results No pay for cancelled/ returned sales Free brand exposure from impressions & clicks that do not convert Tracking, reporting and payment mechanism in place Advertising spend can be controlled and ROI can be measured
- 22. WHAT ARE THE BENEFITS: PUBLISHERS Easy to convert traffic into profit Commissions determined up front User-friendly tools to be able to post and promote inventory