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adoption
Source: Internet Trends 2013
Global mobile traffic
now accounts for
15% of all internet
traffic.
Source: Mobify Research and Development
No single screen size
has more than
of market share
20%
Source: Gartner
Almost
5 , ,
will ship in 2013 and
2013 alone.
Source: Knotice
mobile phones open
25% of all email
Source: comScore
#1mobile browser
activity
search is the
Source: Microsoft
70% of PC search tasks are
completed in one week while
70% of mobile search tasks
are done in one hour.
multi-screening
Source: MoPowered
of people move between
devices to accomplish a goal,
whether that’s on smartphones,
PCs, tablets or TVs....
Simultaneous
Using more than one device
at the same time for
unrelated activity
Sequential
Moving from one device to
anoth...
ecommerce
Source: Deloitte
of mobile shoppers use
their smartphones while in a
store, another 50% while on
their way to a store.
60%
51%
of shoppers
research online
then visit store
to purchase.
44%
research online
and purchase
online, too.
32%
research o...
Source: MoPowered
of mobile shoppers
abandon a transaction
if the experience is not
optimized for mobile
30%
Source: Amazon
Every 100ms
increase in load time
decreases sales by
1%.
for more stats, follow
@imjustmike
Some stats about mobile
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Some stats about mobile

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Here are some useful / scary / interesting stats about mobile. Feel free to pepper your presentations and conversations with them to show everyone you know what you're talking about

Published in: Business, Technology

Some stats about mobile

  1. 1. adoption
  2. 2. Source: Internet Trends 2013 Global mobile traffic now accounts for 15% of all internet traffic.
  3. 3. Source: Mobify Research and Development No single screen size has more than of market share 20%
  4. 4. Source: Gartner Almost 5 , , will ship in 2013 and 2013 alone.
  5. 5. Source: Knotice mobile phones open 25% of all email
  6. 6. Source: comScore #1mobile browser activity search is the
  7. 7. Source: Microsoft 70% of PC search tasks are completed in one week while 70% of mobile search tasks are done in one hour.
  8. 8. multi-screening
  9. 9. Source: MoPowered of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TVs. 90%
  10. 10. Simultaneous Using more than one device at the same time for unrelated activity Sequential Moving from one device to another at different times to accomplish a task
  11. 11. ecommerce
  12. 12. Source: Deloitte of mobile shoppers use their smartphones while in a store, another 50% while on their way to a store. 60%
  13. 13. 51% of shoppers research online then visit store to purchase. 44% research online and purchase online, too. 32% research online, visit store to try, then purchase online. 17% visit store first, then purchase online. Source: Ipsos Mediact
  14. 14. Source: MoPowered of mobile shoppers abandon a transaction if the experience is not optimized for mobile 30%
  15. 15. Source: Amazon Every 100ms increase in load time decreases sales by 1%.
  16. 16. for more stats, follow @imjustmike

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