This document summarizes a situation analysis of tourism in New York City. It identifies the city's strengths as its diverse product offerings like museums and neighborhoods, extensive shopping and dining options, and excellent transportation infrastructure. Tourism is a major part of the city's economy, generating tax revenue and jobs. While New York City's tourism industry seems strong currently, the document notes competition from other cities and how future travel patterns among different generations may impact tourism.

1. Bisnis Pariwisata
F
E PUTRI
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I
A

2. Case :
Situation Analysis on
New York City
• Visitor purposes :
– Trade and business
– Experience the pulse and excitement of the
city
• These lead to
– become a great port and financial centre
– tourism industry become a great part of city’s
economic and cultural picture

3. Prioritized list of the
city’s strength:
• Product diversity
→ (visitor appeals) museums, theather, music,
visual arts, ethnic neighborhoods, architecture
and historic sites
• Shopping and dining options
→ wide world-class range

4. Lanjutan…………
• Accessibility
→ outstanding land, sea, rail and air
transportation center and internal public
transportation system
• Infrastructure of hotel, major meeting
facilities and services.
→ internationally wide range from budget to
super-luxury hotel

5. Tourism impact every
facet of life:
• taxes (state and federal taxes revenue)
generated by visitors (daytrippers and overnight
visitors)
• more job vacancies / employments (less
unemployment)

6. Segments Market
Meeting &
Conventions

7. tourism industry seems bright visitor increase
• city tax revenues are estimated to rise
• state tax revenues are estimated to rise
• visitor-generated payroll is expected to grow
Future of New York
City Tourism

8. The Competition
• An aggressive response to the
competition is necessary if New York
City is to maintain a growing tourism
industry.

9. Future Travel Patterns
No. Generation Age by
2000
(years)
Population
(%)
Character
Toward travel
focus tourism
industry
1.
2.
Depression Babies
and
World War I
Babies
will reach 66+ 16 Low propensity Good candidates for
“Grand travel” –
traveling with
grandchildren
3. World War II
Babies
will reach 55
- 65
11 Active Group travel, cruises
and travel clubs
4. Early Baby
Boomers
46 - 54 18 The most prolific Premier travel market
5. Late Baby Boomers 36 – 45 21 Exhibit an interest in special
travel, travel without
children
Resort destination
6. Baby Busters 24 – 35 17 Exhibit a strong desire to
travel but will be
constrained by a lack of
discretionary income,
limited time and
responsibilities of family
life
Budget, family
facilities
7. Baby Boomlets 12 – 23 17 Relative small travel market
until beyond the first
decade

10. Thanks