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Let's face it. As an entrepreneur, you're pulled in numerous directions, and it is not always easy to manage your company's social media presence.
It is for this reason that you should hire a qualified social media manager to fulfill those duties for you. Social media managers are responsible for setting up your social media accounts, responding to comments, posting announcements of your company's latest happenings, and hosting giveaways.
Here is more information on hiring a social media manager.