Strategies and Tactics for Social Media Marketing

1. Strategies and Tactics for
Social Media Marketing

2. A marketing strategy is required for everything you plan to
do and hope to achieve on social media.
SMM is an internet marketing technique to increase the
brand exposure and broaden customer reach.

3. How to create a social media strategy?
 Set social media marketing goals that align to
business objectives.
 Learn everything you can about your audience.
 Research the competition
 Create a social media content calendar
 Test, evaluate, and adjust your strategy

4. Set social media marketing goals that align to business
objectives.
 Set SMART goals. Each of your goals should be:
 Specific
 Measurable
 Attainable
 Relevant
 Time-bound

5. Learn everything you can about your audience
Knowing your audience and what they want to see
social is the key to create content.

6. Research the competition
By knowing the competitors, you are able to understand
what they are doing and what is expected in the industry.
This will also help you to spot opportunities.

7. Create a social media content calendar
Make a plan for your social media activities which includes
creating a posting schedule and the content for the Social
Media Campaign.

8. Test, evaluate, and adjust your strategy
Always track and evaluate your data regularly that allows
you to understand what works and what doesn’t so that
you can refine your strategy real time.

9. Thank You