This document discusses the benefits of outsourcing social media campaigns. It notes that maintaining social media requires a significant time investment to balance multiple accounts and platforms. It also states that posting 4-5 times per day across accounts is needed to be seen as socially active. The document argues that outsourcing to an expert company allows a business to benefit from a carefully crafted social media strategy without having to do the extensive work, as the company has teams to post engaging content regularly across all platforms.