The document discusses the evolving landscape of data-driven roles and the importance of data literacy in the cognitive era, highlighting the need for various job roles such as data scientists, data engineers, and chief data officers. It emphasizes the role of educational institutions and IBM's initiatives to foster skills pertinent to data analytics and cognitive computing. Furthermore, it outlines IBM's solutions, including the IBM Bluemix platform, aimed at facilitating the development of applications and the engagement of students in cutting-edge data practices.

1. ©
2015
IBM
Corpora/on
Preparing
the
next
genera-on
for
the
Cogni-ve
Era
Michigan
State
University
November
20th
2015
#Cogni(veEra

2. ©
2015
IBM
Corpora/on
2
Where
code
goes,
where
data
flows,
cogni(on
will
follow.

3. ©
2015
IBM
Corpora/on
3
Informa)on
of
Everything
Internet
of
Things
Pla6orms
Advanced
Machine
Learning
Autonomous
Agents
&
Things
The
Device
Mesh
Ambient
User
Experience
Advanced
System
Architecture
Mesh
App
&
Service
Architecture
Adap)ve
Security
Architecture
3D
Prin)ng
Materials
Gartner’s
Top
10
Trends
Shaping
the
future
–
2016
hHp://www.businesswire.com/news/home/20151006006831/en/Gartner-­‐Iden/fies-­‐Top-­‐10-­‐Strategic-­‐Technology-­‐Trends

4. ©
2015
IBM
Corpora/on
4
Mone/za/on
Brokering
Differen/a/on
R.
“Ray”
Wang
hJp://blogs.hbr.org/2012/12/what-­‐a-­‐big-­‐data-­‐business-­‐model
Trends
Shaping
the
future
of
Data

5. ©
2015
IBM
Corpora/on
5
Tremendous
Growth
of
Data
from
the
Internet
of
Things
McKinsey
-­‐
The
Internet
of
Things:
Sizing
up
the
opportunity

6. ©
2015
IBM
Corpora/on
6
DATA
DRIVEN
USE
CASES

7. ©
2015
IBM
Corpora/on
7
‘Customer
Curated
Data’
PlaZorms
Illustra)on
by
Lisa
Larson-­‐Walker/Slate

8. ©
2015
IBM
Corpora/on
8
Extrac/ng
value
from
‘Data
Exhaust’

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2015
IBM
Corpora/on
9
Internet
of
Things
We
can
sense
&
measure
anything
Did
I
shut
my
oven
off?
Lock
my
front
door?
Check
on
my
elderly
rela/ve
Find
my
lost
keys
Iden/fy
equipment
about
to
fail
Track
Assets
Monitor
Pollu/on
Levels
…
We’re
just
geIng
started

10. ©
2015
IBM
Corpora/on
10
Open
Data
hHp://bit.ly/trimetandgoogle
Data
on
the
Web
Best
Prac/ces
Working
Group
hHp://www.w3.org/2013/dwbp/wiki/Main_Page
General
Transit
Feed
Specifica(on
Reference
hHps://developers.google.com/transit/gZs/reference

11. ©
2015
IBM
Corpora/on
11
Ever
been
taken
for
‘a
ride’
in
a
taxi?
I
challenged
the
first
night’s
fare
Uber
refunded
the
difference
Monday
Night
Tuesday
Night

12. ©
2015
IBM
Corpora/on
12
Advancing
Data-­‐Intensive
Research
in
Educa(on
hHp://www.cra.org/events/big-­‐
data-­‐ini/a/ve/
Data
changes
educa/on
outcomes
! Personalized
Learning
! Games
! MooCs
hHp://bit.ly/predictgpa

13. ©
2015
IBM
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13
DATA
LITERACY

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2015
IBM
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14
In
the
Cogni/ve
Era
everyone
must
be
data
literate
Define problems
Wrangle Data
Self-Manage Data
Choose Methods and Tools
Analyze Data
Communicate findings
Engage in Lifelong Learning

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2015
IBM
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15
DATA
JOB
ROLES

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2015
IBM
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16
! Data
Scien/sts
! Data
Engineers
! Chief
Data
Officers
! Data
Policy
Roles
! Big
Data
Architects
Emerging
&
evolving
Big
Data
job
roles

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2015
IBM
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What
is
a
data
scien/st?
hHp://hbr.org/2012/10/data-­‐scien/st-­‐the-­‐sexiest-­‐job-­‐of-­‐the-­‐21st-­‐century
Data
Science
skills
demand
on
fire!!!

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2015
IBM
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Today’s
reality
It’s
early
days
anyone
who
wants
to
call
themselves
a
data
scien(st
can
and
does
No
consensus!
• Is
someone
who
applies
‘data
science’
skill
a
data
scien)st?
• Is
a
business
analyst
a
data
scien)st?
• Or
is
a
data
scien)st
something
more?
• Perhaps
‘team’
approaches
are
required?
What
is
a
data
scien/st?

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2015
IBM
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The
Data
Engineer
hHps://www.linkedin.com/job/data-­‐engineer-­‐jobs
Explosive
growth
for
this
new
role,
BUT
Few
academic
programs
exist
Tripled
in
the
past
year!!

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2015
IBM
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20
The
Chief
Data
Officer
hHp://bit.ly/ibmcdostudy
Chief
Data
Officers
understand
how
to
use
data
to
create
strategic
opportuni/es;
responsible
for
organiza/onal
data
strategy
&
governance

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2015
IBM
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21
Growing
Demand
for
Data
Policy
Skills
hHp://jobs.walmart.com/united-­‐states/legal,-­‐compliance-­‐and-­‐ethics-­‐jobs

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2015
IBM
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Data
skills
needed
elsewhere
too
! Law
&
Government
- Data
law
- Open
Data
! Business
- Business
schools
are
aggressively
tackling
analy/cs,
but
building
skills
to
address
the
much
broader
story
of
data
is
typically
a
gap
! Literacy
for
all
(students
&
professionals)
- Data
literacy
- Analy/cs
literacy
- Security
&
privacy
literacy
! Field
specific
competency
- Bio/health
informa/cs
is
just
the
beginning
hHp://bit.ly/XZcji7
hHp://bit.ly/15A1PIE

23. ©
2015
IBM
Corpora/on
23
BUILDING
SKILLS
WITH
IBM
SOLUTIONS

24. ©
2015
IBM
Corpora/on
24
An
open-­‐standard,
cloud-­‐based
plaXorm
for
building,
managing,
and
running
applica(ons
of
all
types
Web,
mobile,
big
data,
new
smart
devices,
anything
you
can
imagine!
bluemix.net
What
is
Bluemix?
Go Live in Seconds
The developer can choose any
language runtime or bring their
own. Zero to production in one
command.
DevOps
Development, monitoring,
deployment, and logging tools
allow the developer to run the
entire application.
APIs and Services
A catalog of IBM, third party, and
open source API services allow
the developer to stitch an
application together in minutes.
On-Prem Integration
Build hybrid environments.
Connect to on-premises assets
plus other public and private
clouds.
Flexible Pricing
Try services for free and pay only
for what you use. Pay as you go
and subscription models offer
choice and flexibility.
Layered Security
IBM secures the platform and
infrastructure and provides you
with the tools to secure your
apps.

25. ©
2015
IBM
Corpora/on
25
Bluemix:
Data
&
Analy/cs
Services

26. ©
2015
IBM
Corpora/on
26
IBM
Watson
on
Bluemix
Relationship
Extraction
Questions
&
Answers
Language
Detection
Personality
Insights
Keyword
Extraction
Image Link
Extraction
Feed
Detection
Visual
Recognition
Concept
Expansion
Concept
Insights
Dialog
Sentiment
Analysis
Text to
Speech
Tradeoff
Analytics
Natural
Language
Classifier
Author
Extraction
Speech to
Text
Retrieve
&
Rank
Watson
News
Language
Translation
Entity
Extraction
Tone
Analyzer
Concept
Tagging
Taxonomy
Text
Extraction
Message
Resonance
Image
Tagging
Face
Detection
Answer
Generation
Usage
Insights
Fusion
Q&A
Video
Augmentation
Decision
Optimization
Knowledge
Graph
Risk
Stratification
Policy
Identification
Emotion
Analysis
Decision
Support
Criteria
Classification
Knowledge
Canvas
Easy
Adaptation
Knowledge
Studio
Service
Statistical
Dialog
Q&A
Qualification
Factoid
Pipeline
Case
Evaluation
26
The Waston that competed on
Jeopardy! in 2011 comprised what
is now a single API—Q&A—built
on five underlying technologies.
Since then, Watson has grown to
a family of 28 APIs.
By the end of 2016, there will
be nearly 50 Watson APIs—
with more added every year.
Natural Language
Processing
Machine Learning
Question Analysis
Feature Engineering
Ontology Analysis

27. ©
2015
IBM
Corpora/on
27
Watson:
Partnering
with
Universi/es
around
the
Globe
hJps://ibm.biz/watsonuniv
Cogni(ve
Compu(ng
Comes
to
You
Goal:
Build
Understanding
• Will
Reach:
1,000’s
of
university
students
and
faculty
• Engagement:
Case
Compe//ons,
Bluemix
Hackathons,
Watson
Bluemix
Showcases,
The
Great
Mind
Challenge,
Use
Case
Studies,
Conference
sponsorships,
University
Days
Curriculum
Collabora(on
Goal:
Enable
Skill
Development
and
build
ecosystem
of
innovators
• Will
Reach:
100-­‐125
universi/es
in
25+
countries
on
6
con/nents
(est.
3000+
students)
• Engagement:
Choice
of
cogni/ve
compu/ng
courses
and/or
projects,
Hands-­‐on
experience
with
Watson
instance,
Guest
speakers,
Forum,
Career
and
internship
opportuni/es
Research
Partnership
Goal:
Bespoke
engagements
focused
on
technology
ini)a)ves
• Will
Reach:
5-­‐20
universi/es
• Engagement:
Research
partnerships
with
key
universi/es
focused
on
technology
ini/a/ves
such
as
AI,
Machine
Language,
NLP,
Analy/cs,
etc.
and
applica/ons
thereof.

28. ©
2015
IBM
Corpora/on
28
IBM
Watson
Analy/cs
hHp://watsonanaly/cs.com/
Business
Analysts
Data
Scien(sts
IT
Empowering
the
Ci/zen
Analyst
Business
Users

29. ©
2015
IBM
Corpora/on
29
Visit
WatsonAnaly(cs.com
and
get
started
for
free
Quick
start
intui/ve
interface
Key
business
driver
insights
Dashboard
and
storytelling
authoring
Natural
language
dialogue
Easy
data
upload
and
search
capabili/es

30. ©
2015
IBM
Corpora/on
30
PARTNERING
WITH
ACADEMIA
THE
BIG
DATA
PROFESSIONAL
OF
THE
FUTURE
PROGRAM

31. ©
2015
IBM
Corpora/on
31
IBM
University
Programs
&
IBM
Analy/cs
Group
Academic
Awards
for
Cogni/ve
Era
Curriculum
Development
2015
–
*11
Awards
Faculty
from
France,
Germany,
Mexico,
Netherlands,
Romania,
Switzerland,
US,
UK,
Turkey
2014
–
15
Awards
Faculty
from
Denmark,
France,
Italy,
Mexico,
Russia,
US,
UK,
Turkey
2013
-­‐-­‐
16
Awards
Faculty
from
Czechoslovakia,
France,
Mexico,
Netherlands,
Russia,
United
Kingdom,
United
States
Faculty
compe/ng
for
awards
represent
a
wide
variety
of
programs
- Comp
Sci
/
Electrical
Engineering
- Informa)on
Science,
Systems,
Informa)cs
- Business
Admin,
Econ,
Strategic
Mgmt
- Math
&
Sta)s)cs
- Data
Science
&
Engineering
- Opera)ons
Research
Goal:
Foster
collabora)on
between
researchers
at
leading
universi)es
worldwide
and
IBM
to
develop
talent
and
skilled
resources
through
academic
research
and
curriculum
development.

32. ©
2015
IBM
Corpora/on
32
Big
Data
&
Analy/cs
EdCon
2015
3rd
Annual
Event
expands
to
Americas
&
Europe
Preparing
students
with
data
&
analy(cs
skills
needed
for
the
data
revolu(on:
! Data
driven
business
strategy
! Data
&
analy)cs
storytelling
! Data
science
! Data
engineering
! Data
governance
&
stewardship
! Data
Ethics,
privacy,
security
! Informa)cs
! Cogni)ve
Science
EdCon
YouTube
Playlists:
hJp://bit.ly/EdCon2013
hJp://bit.ly/EdCon2014
hJp://bit.ly/EdCon2015
Americas
–
AMCIS,
Puerto
Rico,
August
12-­‐15
2015
hHp://amcis2015.aisnet.org/
Europe
–
Sehir
Univ.
Istanbul,
Turkey,
July
30-­‐31
2015
hHp://datascience.sehir.edu.tr/ece2015

33. ©
2015
IBM
Corpora/on
33
Consor/ums
bringing
Industry
&
Academia
Together

34. ©
2015
IBM
Corpora/on
34
3rd
Annual
T-­‐Summit
Sponsored
by:
Michigan
State
IBM
Save
the
date!
March
21st
&
22nd
2016
hJp://tsummit.org
Today’s
young
professionals
must
possess
deep
disciplinary
knowledge
along
with
a
keen
ability
to
communicate
across
social,
cultural
and
economic
boundaries.

35. ©
2015
IBM
Corpora/on
35
Student
Compe((ons
Offer
IBM
solu(ons
to
Hack-­‐a-­‐thon
owners
Sponsor
&
Organize
a
Hackathon
Bluemix
Hackathon
Build
and
deploy
an
app
in
24
hours
Partner
with
Student
Associa(ons
Watson
Case
Compe//on

36. ©
2015
IBM
Corpora/on
36
#ibmskills | ibm.biz/aiforcloud
Announcing
the
IBM
Academic
Ini(a(ve
for
Cloud
Free Trial No Credit Card
Required
Industry-Standards
Based
Learn skills and gain experience on IBM Bluemix
Build unlimited apps and access
services like Watson, IoT, Big
Data, and more!
You will never get charged for
unexpected overage charges.
Use tools built on open source
standards like Docker and
Cloud Foundry
Student
6+
mo.
free
trial
Renewable
account
Student
projects
featured
on
new
Student
Developer
Community
Faculty
12+
mo.
free
trial
to
teach
selected
courses
Renewable
account
Virtual
and
local
Cloud
training
Researchers:
24 mo. free trial for select
researchers in the 13 IBM
Collaborative Innovation Centers
Renewable accountNew
New
Enhanced
More
More

37. ©
2015
IBM
Corpora/on
37
#ibmskills | ibm.biz/aiforcloud
Faculty
gain
access
to
robust
set
of
classroom
resources
to
enhance
your
curriculum
Available in April: IBM Bluemix, IBM Bluemix DevOps Services, Cloudant, Watson Services on Bluemix,
Big Data on Bluemix + others in plan
Cloud Certification is coming 2H this year
Faculty Guides to navigate
courseware options
Instructor-led tutorials and
labs

38. ©
2015
IBM
Corpora/on
38
#ibmskills | ibm.biz/aiforcloud
3
Become Academic Initiative Member
ibm.com/academicinitiative
1
Register for the Bluemix Trial
ibm.biz/bluemixaicloudoffer
2
Submit a request form for IBM Academic Initiative
for Cloud ibm.biz/aiforcloud
Start
today
with
three
simple
steps

39. ©
2015
IBM
Corpora/on
39
#ibmskills | ibm.biz/aiforcloud

40. ©
2015
IBM
Corpora/on
40
@brandsteve
40
hHp://bit.ly/dataskillsgap