Big Data Careers

@ 2014 IBM Corporation
It’s all about the data
April 2014
How All Data is Changing Everything
Career Perspectives

@ 2014 IBM Corporation@ 2014 IBM Corporation
Internet of Things
Mobile
Social
Cloud
E-commerce
E-content
Trends Shaping the future

Data makes everything possible…

Monetization
Brokering
Differentiation
R. “Ray” Wang
http://blogs.hbr.org/2012/12/what-a-big-data-business-model/
Trends Shaping the future of Data

http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century

http://www.cutter.com/bia/fulltext/reports/2013/02/index.html
http://ibmdatamag.com/2013/02/i-am-an-information-strategist

Data Policy is fast growing too
http://jobs.walmart.com/us/united-states/legal,-compliance-and-
ethics/jobid4414643-senior-manager-business-analytics-%EF%B9%A0-strategy-ethics

Data skills needed elsewhere too
 Law & Government
– Data law
– Open Data
 Business
– Business schools are aggressively tackling analytics, but building skills to address larger
implications of data is often a gap:
• MBA programs, business analytics programs, and information systems programs (which
often reside within business schools) typically have minimal curriculum spanning the larger
issues of data
 Literacy for all (students & professionals)
– Data literacy
– Analytics literacy
 Field specific competency
– Bio/health informatics is just the beginning
http://bit.ly/XZcji7
http://bit.ly/15A1PIE

 Data Scientists
 Data Engineers
 Chief Data Officers
 Data Policy Roles
 Big Data Architects
 Visual Analysts
 Big Data Developers
 Business Analysts
Emerging & evolving Big Data job roles

Today’s reality
– It’s early days – anyone who wants to call themselves a data scientist – can and does
– No consensus
• Is someone who applies ‘data science’ skill a data scientist?
• Or is a data scientist something more?
What is a data scientist?

Data Scientists are curious: exploring, asking questions, doing “what if” analysis,
questioning existing assumptions and processes
Discipline incorporates skills across:
• Data Strategy, Governance, Ethics
• Analytics (descriptive, predictive, prescriptive, decisive)
• Data Visualization, Storytelling
• Computer Programming
• Data Mining
• Data Engineering
• Machine Learning
Example Programs:
Common titles:
• Data Scientist
• Decision Scientist
• Analytics Specialist
• Predictive Modeler
• Data Visualization Specialist
• Machine Learning Engineer
• Computational Scientist
Master of Science in AnalyticsData Science Certificate

Data Engineers can select, engineer, and deploy the data layer for web-scale
and big data analytics solutions collaborating with full-stack developers, IT
architects, and data scientists.
• Computer Programming
• Data Architecture
• Data Integration
• Data Modeling
• Data Quality
Example Programs:
Common titles:
• Data Engineer
• Data Integration Engineer
• Data Infrastructure Engineer
• Data Layer Developer
• Data Modeler
• Database Designer
• Integration Developer
MS in Computer
Information Systems

Chief Data Officers understand how to use data to create strategic
opportunities; responsible for organizational data strategy & governance
• Data Strategy
• Data Policy, Governance, Law, Ethics
• Enterprise & Cloud Data Architecture
• Data Warehousing
• Information Integration
• Data Science & Analytics
Example Programs:
Where will the CDO come from?
• Data Architect
• Data Engineer
• Data Warehouse / Business Intelligence
Architect
• Information Architect
• Information Strategist
• Director/VP Data Management

Data Policy Pros strategically manage data across the enterprise, while ensuring
high levels of data quality, integrity, availability, security, and privacy.
• Data Architecture
• Data Lifecycle / Data Supply Chain
• Data Privacy & Security
• Data Quality
• Master Data Management
• Understanding & compliance with
business rules; laws & regulations
Example Programs:
Common titles:
• Data Curator / Steward
• Data Governance Specialist / Lead
• Data Architect - Governance
• Data Privacy Manager
• Compliance Manager - Data
Management
• Master Data Management Architect
Master of Information
Management
MS in Information
Management

Big Data Architects create enduring data blueprints to enable an organization to
take strategic advantage of all data, big or small. Ensures the data layer
architecture provides enterprise scale services.
• Enterprise IT / Data Architecture
• Database Engineering / Performance
Optimization
• Data Governance
• Data Warehousing
• Information Integration
• Data Science & Analytics
Example Programs:
Common titles:
• Data Architect
• Data Warehouse Architect
• Business Intelligence Architect
• Data Engineer
• Information Architect
• Information Strategist
• Director/VP Data Management
Masters in Information
Technology & Management
MS in Information Systems

Visual Analysts promote the effective use of interactive visual information
systems in dealing with complex and data-rich problems in organizations & society
• Visual Information Systems
• Data Storytelling / Narrative
• Human Cognition
• Statistical Modeling
• Analytical Reasoning
• Data Management
• Information Privacy
Example Programs:
Common titles:
• Visualization Developer / Engineer
• Visualization Data / Information Specialist
• Visual Designer
• Director, Visual Analysis
• Visual Analytics Researcher
• Data / Digital Storyteller
Certificate in Visual Analytics

Big Data Developers combine skills in software engineering, statistics & machine
learning, and complex systems architectures to manage data at extreme scale.
• Computer Science
• Computational Analytics
• Machine Learning
• Database Engineering
• Systems Engineering & Architecture
Example Programs:
Common titles:
• NoSQL* software engineer / architect
• Machine Learning software engineer /
architect
• Algorithms engineer / designer
• BI / analytics developer / architect
MS in Computer Science

Business Analysts combine deep analytics skills with strong communication skills
and strategic mind set to transform data into a competitive asset.
• Data Driven Business Strategy
• Industry specific experience
• Critical & Analytical Methods
• Analytics Driven Decision Making
• Communicate Analytical Findings
• Understanding of legal & ethical
implications of data analysis
Example Programs:
Common titles:
• Business Analyst
• Data Analyst
• Market Analyst
• Financial Analyst
• Supply Chain Analyst
• Business Planning
• Business Strategist
Msc in Business AnalyticsMS in Business Analytics
MS in Marketing Analytics

 Big Data University
 IBMdatamag
 Academic Initiative
 Faculty Grants
 Big Data & Analytics EdCon 2013
 Analytics Zone
 Visualizations
Select IBM big data & analytics resources

http://www.ibm.com/developerworks/bigdata/

http://bigdatauniversity.com

http://IBMdatamag.com

http://ibm.com/ibm/university/academic/pub/page/academic_initiative

IBM University Programs
Academic Awards for Information & Analytics Curriculum Development
2014 Program is now open. Seeking
proposals for new curricula addressing
areas of interest:
 Internet of Everything, anything imaginable can be sensed,
measured, controlled, analyzed, …Open Data
 Context aware computing
 Analytics for everything imaginable
 Data Journalism
 Evidence-based decision making
 Shift from Systems of Record to Systems of Engagement
 Data Policy: Both literacy and deep talent with privacy,
security, and ethics skill
 Web-scale systems to planet-scale systems
 Natural Language being used in all forms of engagement
with systems that can understand, optimize and respond
2013 program
 92 proposals from
– 75 universities in 23 countries
 16 Winners from 8 countries
– Czechoslovakia, France, Mexico, Netherlands,
Russia, Turkey, United Kingdom, United States
http://www-03.ibm.com/press/us/en/pressrelease/41733.wss
Goal: Foster collaboration between faculty at leading universities worldwide and IBM to
develop talent and skilled resources through advanced curriculum development.
To learn more, contact your IBM
university liaison or Jeffrey Brody
brody@us.ibm.com

Big Data & Analytics EdCon
http://edcon2013.ischool.syr.edu/
Talks from 2013 :
https://www.youtube.com/channel/UCdZVIx65ufDnYJSooTNuUeA
2014 call for papers & details will be announced soon

https://www.analyticszone.com

http://vottrave.ottawa.ibm.com/visualizations.html

http://www-958.ibm.com/software/analytics/labs/manyeyes/

@brandsteve

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